Recent Posts
Podcast•Feb 23, 2026•44 min
How AI Search Is Reshaping Visibility: From Rankings to Mentions
In this episode, host Jordan Cooney and Otterly AI CEO Thomas Paham discuss how AI-powered search engines like ChatGPT, Perplexity, and Gemini are rendering traditional SEO metrics—rankings and clicks—obsolete, with the majority of queries now resulting in zero clicks. Thomas explains Otterly's approach to measuring brand visibility in AI search, emphasizing prompt research, high‑quality citation analytics, and end‑to‑end tracking that links AI mentions to traffic and revenue. He also highlights why AI search constitutes a distinct category from classic SEO tools, requiring dedicated monitoring, integration with existing MarTech stacks, and new optimization tactics. The conversation underscores the rapid market growth, Otterly’s bootstrapped success, and the emerging need for marketers to adapt to AI-driven discovery.
By Voices of Search
Podcast•Feb 22, 2026•2 min
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
In this brief episode, host Tyson Stockton talks with Ahrefs' Patrick Stokes about building an effective enterprise SEO team from scratch. Stokes emphasizes hiring versatile, creative talent for technical, content, and especially video roles, and stresses the importance of personal...
By Voices of Search
Podcast•Feb 22, 2026•1 min
Standing Out in Enterprise SEO: Building Creative In-House Teams
In this episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building creative, in‑house SEO teams that can stand out in the enterprise space. They discuss the challenges of scaling SEO internally, the importance...
By Voices of Search
Podcast•Feb 21, 2026•1 min
Differentiating Enterprise SEO Content & Teams
In this brief episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about how enterprise SEO content and teams differ from smaller-scale operations. They explore the need for strategic alignment, cross‑functional collaboration, and specialized content...
By Voices of Search
Podcast•Feb 20, 2026•1 min
Building a High-Impact Enterprise SEO Team
In this 1‑minute 42‑second episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building a high‑impact enterprise SEO team. They discuss the evolving nature of SEO, the importance of giving back to the community,...
By Voices of Search
Podcast•Feb 19, 2026•1 min
Protecting SEO Budgets in a GEO Era
In this brief episode of Voices of Search, host Tyson Stockton and Ahrefs expert Patrick Stokes discuss the biggest upcoming challenge for SEOs: proving their value and protecting budgets amid a shift toward geo‑targeted strategies. They highlight the tension between...
By Voices of Search
Podcast•Feb 18, 2026•59 min
Ahref's State of SEO
In this episode of Voices of Search, host Tyson Stockton talks with Ahrefs senior leader Patrick Stokes about the rapidly evolving SEO landscape, especially the impact of AI and automation. Stokes shares his mixed feelings—excitement for faster content creation but...
By Voices of Search
Podcast•Feb 13, 2026•3 min
The Most Underrated Signal Brands Should Optimize For
In this 3‑minute episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about a surprisingly overlooked SEO signal for AI‑driven search: using concise markdown files that highlight the top four takeaways of a page. Sanders explains that...
By Voices of Search
Podcast•Feb 12, 2026•3 min
Can AI Visibility Ever Hurt a Brand’s Conversion Funnel?
In this episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about how AI-driven search is reshaping B2B buyer behavior and the implications for SEO. Sanders shares data showing that AI visibility—such as being recommended by ChatGPT—does...
By Voices of Search