EP264: Leveraging TikTok Shop for Amazon PPC Efficiency
In episode 264 of the High Voltage Business Builders Podcast, host Neil Twa explains how adding TikTok Shop to an Amazon catalog can slash advertising costs. Sellers who run both channels report a 30‑50% drop in Amazon ACoS, with a husband‑and‑wife team boosting collagen powder sales from $22,000 by listing the product on TikTok. The strategy hinges on listing the top‑selling SKU, activating TikTok’s affiliate program, and offering a 12‑18% commission to creators. By diverting traffic to TikTok, merchants reduce reliance on costly Amazon PPC while preserving margins.
EP261: Maximizing Your Business Exit: 6 Key Buyer Checks
Episode 261 of the High Voltage Business Builders Podcast reveals why Amazon sellers receive vastly different exit offers despite similar revenues. Host Neil Twa contrasts a seller who secured a $1.8 million, 4.5× EBITDA deal with another who only earned a...
EP258: How Ashley Kalus Hit 397% Year-Over-Year Growth on a Medical-Grade Scar Brand
In episode 258 of the High Voltage Business Builders Podcast, Ashley Kalus disclosed a 397% year‑over‑year revenue surge for her medical‑grade scar care brand, reaching $743,800 in verified sales with a 20% net margin. The growth stemmed from a disciplined...
EP257: Introducing Amazon Supply Chain Services
Amazon has launched Amazon Supply Chain Services, extending its $100 billion logistics network to sellers of all sizes. The service promises faster delivery, lower fulfillment costs, and access to Amazon‑run warehousing, transportation, and analytics tools. It targets businesses from $10 K to...
EP255: California Vs. Amazon: The Pricing Lawsuit Every Multi-Channel Seller Must Watch
California’s attorney general sued Amazon, claiming its Most Favored Nation (MFN) pricing clauses force sellers to keep Amazon prices at or below those on competing platforms, suppressing competition. Amazon commands roughly 38% of U.S. e‑commerce sales, making the case a...
EP254: Amazon's First-Party Expansion: What It Means for Sellers
Amazon is accelerating its first‑party (1P) expansion, causing the share of third‑party sales on its marketplace to dip from 61% to 60% in Q1 2026. The shift, though numerically small, signals a structural change that pressures independent sellers, especially those earning...
EP253: De Minimis Is Dead: How Ending This Exemption Crushes Your Sourcing Costs
The podcast reveals that the U.S. de minimis exemption – which let low‑value imports enter duty‑free – has been eliminated, sending duty costs on China‑sourced goods soaring. Sellers now face higher landed costs that directly erode profit margins. To counteract the...
EP251: Amazon's New Payment Trap: What Every Seller Needs to Know
Amazon will begin automatically deducting advertising costs from seller disbursements on August 1 2026, replacing separate invoices. The change eliminates the 30‑45‑day credit window sellers previously enjoyed, directly shrinking cash inflows. As a result, sellers must reassess cash‑flow projections, tighten inventory planning,...
[Link Corrected] Amazon's 3.5% Surcharge: What Portfolio Builders Need to Know Now
Amazon announced a 3.5% fuel and inflation surcharge on all U.S. and Canadian Fulfillment by Amazon (FBA) fees, effective May 1 2026. The fee, a response to rising fuel costs and labor inflation, adds a modest but measurable cost to every shipment....
Why Supply Chain Optimization Is the New Competitive Moat for Ecommerce Brands
Episode 248 of the High Voltage Business Builders podcast argues that supply‑chain optimization has become a decisive competitive moat for ecommerce brands, using Dollar General’s recent logistics executive hires as a case study. The hosts outline three concrete actions—conducting a...