Vox

How Do You Bring the FIFA World Cup™ to the World? [Partner Content From Verizon]

Verizon has been appointed the official telecommunications services sponsor for the 2026 FIFA World Cup, tasked with constructing the digital backbone across all 16 host cities in North America. The partnership positions the carrier at the center of the tournament’s unprecedented connectivity challenge, spanning more than 30 days of matches and activities for an estimated five billion global fans. The company plans to deploy a network capable of handling over 50 terabytes of data per game, supporting high‑definition video streams, real‑time analytics, and second‑screen experiences such as live stats and on‑demand replays. From airport arrivals to stadium entry, fans will rely on Verizon’s 5G infrastructure for ticketing, concessions, navigation and instant sharing, while broadcasters, referees with smartwatches, security personnel and ride‑share drivers will all operate on the same platform. Verizon highlights innovations like semi‑automated off‑site technology, referee‑cam integration and a unified data pipeline that will route every camera feed, player motion and ball trajectory to viewers worldwide. The rollout will also equip volunteers, vendors and media crews with dedicated devices, ensuring consistent connectivity throughout the event’s massive logistical footprint. By delivering seamless, high‑capacity connectivity, Verizon aims to set a new standard for large‑scale live events, unlocking new revenue streams from data services and reinforcing its leadership in 5G deployments. The initiative could reshape how future sports spectacles engage audiences, monetize digital interactions and drive infrastructure investment across host regions.