Recent Posts
Social•Feb 18, 2026
Free Plans Must Prove Value, Not Just Claim It
Supercut is a really good product. That might be the problem. The video messaging market is brutal. Loom is good. Vidyard is good. A dozen others are good. When a market commoditizes, “good” disappears. You don’t win by being slightly better. Supercut’s real differentiator is strong: • It auto-edits your videos. • Removes filler words. • Polishes you. • Makes you look sharper on camera. That’s compelling. But here’s the issue: I had to dig to understand that. If I need to watch your demo video to figure out why you’re different, your positioning isn’t doing its job. Differentiation should be obvious in 5 seconds. The onboarding was smooth. I was recording within minutes. That’s solid PLG execution. Then I recorded a video full of “umm” and “uh”. I was expecting the “Supercut” moment. The visible before-and-after. The “whoa”. Instead, auto-editing is locked behind Pro. And that’s the tension. In competitive markets, your free plan has one job: Prove your thesis. Not tell it. PROVE IT. You can limit usage. Cap edits. Watermark output. But NEVER hide the transformation. Transformation is what makes someone switch tools. Right now, Supercut feels like: “A slightly more polished Loom.” That’s not enough to break habit. And habit is the real competitor in mature categories. One more missed opportunity: If you position as AI-powered, AI should remove work for me. Why didn’t it pull my logo and brand colors automatically when I created a workspace? Those small “how did it know?” moments are what create product-led momentum. PLG requires visible transformation in the first session to work, especially in the AI-native era. Did I become better within minutes? That’s the bar now. Curious what others think: Should core differentiators ever be locked behind a paywall in a PLG motion? Or should free users always experience the magic first? Watch my live teardown below 👇
By Wes Bush
Social•Feb 17, 2026
Retention Beats Acquisition: Tight Onboarding Drives PLG Success
I sat down with Melissa Kwan, founder of eWebinar, and one line stuck with me: “Getting customers to sign up is the first date. Not the last day with you.” Melissa has built eWebinar to just under $2M ARR. No full-time employees. 13 full-time...
By Wes Bush
Social•Feb 13, 2026
Warp-Speed Growth Demands Zero Friction to Value and Scale
Going from 0-100M in 5 years used to be called hypergrowth. In the AI era, that’s SLOW. The new standard is going from 0-100M in 12 months or less. I call this WARP speed. Companies that have scaled at WARP speed: 1) Lovable 2) Genspark (0...
By Wes Bush
Social•Feb 10, 2026
Winning Products Focus on the Critical Last 20%
We’re about to be flooded with: – average MVPs – look-alike products – tools with no point of view – software that works but doesn’t matter What actually wins now isn’t speed to “something.” Today, anyone can prompt their way to an MVP. You can get 80%...
By Wes Bush
Social•Feb 9, 2026
AI Agents Let One Operator Replace Entire Growth Team
Jacob Bank runs Relay.app (growing 300%+ YoY) with a few employees and hundreds of AI agents. Most SaaS teams think Product-Led Growth requires: – a full growth squad – endless experiments – complex tooling – months of setup That used to be true. It isn’t anymore. AI agents...
By Wes Bush
Social•Feb 2, 2026
Hiring Senior PLG PM In‑House Can Cost More Than Expected
Our Senior ProductLed Implementer, Henrique Soares, just watched a SaaS company spend 5 months learning an expensive lesson about hiring for PLG. They needed a Senior Growth PM focused on product-led growth. They looked at the OTE and thought: "We'll save...
By Wes Bush
Social•Jan 31, 2026
Stop Settling: Build Fast, Solve Big Pain, Hire Sparingly
10 things I’d tell founders if I weren’t afraid of hurting their feelings 👇 1. "Slightly better" is a death sentence. You can grind your way to a decent business, but breakout growth is off the table. Users need to prefer you,...
By Wes Bush
Social•Jan 27, 2026
From User Guides to Agentic AI Onboarding
Over 500 registrations so far for tomorrow’s AI Onboarding webinar with Mickey Alon ! Every SaaS company these days is claiming they’re "AI-native," but very few actually are. Most are just taking old SaaS onboarding and bolting on a chatbot. Tomorrow, we are...
By Wes Bush
Social•Jan 21, 2026
Product-Led Success Requires Human Support in Red Oceans
Being "Product-Led" does not mean being "Human-Free." This is especially true if you are building in a "Red Ocean" category with high switching costs. In these markets, you are fighting against Inertia. You can’t assume that if the product is better, the migration...
By Wes Bush
Social•Jan 20, 2026
Reset SaaS Conversion Benchmarks: Contribute Real Data
AI is messing with SaaS Conversion Benchmarks across the board. It’s time to reset expectations. We’re teaming up with Kyle Poyar @ Growth Unhinged and ChartMogul to build the 2026 SaaS Conversion Benchmarks. There’s too much anecdotal advice, and not enough hard...
By Wes Bush
Social•Jan 17, 2026
Red Oceans Win: Leverage Existing Budgets Over Blue Ocean Education
Esben Friis-Jensen scaled Userflow to $4.6M ARR with just 3 people inside a bloody "Red Ocean" market. Most founders spend their lives looking for a "Blue Ocean." They want a market with zero competitors, wide open space, and the freedom...
By Wes Bush