![How [Solidcore] Picks the Perfect Location - Where We Buy #370](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://static.libsyn.com/p/assets/b/7/f/5/b7f53b95c37f71aae5bbc093207a2619/Where_We_Buy_cover_2024.jpg)
solidcore has accelerated its expansion, growing from 85 studios in 2022 to 165 today and targeting 205 locations by year‑end. The boutique fitness chain focuses on women aged 25‑35, emphasizing community‑driven experiences and preventative wellness. Site selection prioritizes co‑tenants such as premium grocers and athleisure retailers, while a corporate‑owned model guarantees brand consistency. Real‑estate challenges like rising Texas rents are balanced by the company’s strategy to create “third places” that boost member frequency.

Sean McNamara heads The Mixx at JLL, a platform that oversees complex mixed‑use developments across North America. He outlines the operational challenges of integrating office, retail, residential, hotel, and entertainment functions on a single site. By emphasizing strategic merchandising, placemaking...