Recent Posts
Social•Feb 19, 2026
Speedy AI Tactics Sacrifice Trust, Hurting Long‑term Value
Trust is built over time, and broken in an instant. Is your "scalable" AI strategy mortgaging trust for visibility? I have had to accept my brand getting "less visibility" in GEO to maintain a standard, because we have just that ... standards. I'm not writing shortcut listicles on this brand. Do we fall short of the standard, YUP bust at least we got one. My bet is that that the short term tactics ain't worth the long term costs. If you've been faithful for 99.9% of the minutes of your marriage, those unfaithful 5 minutes better have been worth it. Be careful of producing content for "speed" based on semantic clues - cause you aren't tracking the counter measure of lost trust. So you'll never know if the speed is worth the potential trust hit. https://t.co/DXQBOA4U05
By Wil Reynolds
Social•Feb 11, 2026
Claude as Thought Partner Uncovers Hidden GA4 Insights
[VIDEO walkthrough] - Here's me asking Claude about my GA4 data, I got a thought partner surfacing things buried in my data that I didn't even know was there. In my "data chat" with Claude I found: 📈 Notebook LM was a...
By Wil Reynolds
Social•Feb 11, 2026
ChatGPT Ads Blend Google Simplicity, Avoid Meta Intrusion
Thinking a lot about ChatGPT ads, and took a comparison approach, and landed on maybe ChatGPT takes the immediacy and simplicity from Google ads while avoiding the attempt to infer what you want and interrupt what you want from that...
By Wil Reynolds
Social•Feb 11, 2026
AI‑generated Pages Risk Eroding Trust Once Exposed
Mt. AI that's a good one. You scale content fast using AI to show up in AI and search then it comes crashing down. I think there's a human experiment somewhere in here, these "fast built pages" how do they resonate...
By Wil Reynolds
Social•Jan 30, 2026
Add a Trust KPI to Balance AI Visibility
Do you have a TRUST KPI to balance out your AI visibility KPIs? In a world of infinite content, the need for TRUSTED curators goes up. Are you building high AI visibility and low trust building content? https://t.co/YM2Eg6SB8l https://t.co/qg67K7ZwMF
By Wil Reynolds
Social•Jan 21, 2026
Essential Steps for 2026 Generative Engine Optimization
I took my time spent hours bantering with Claude to help me shape my playbook on Generative Engine Optimization for 2026. This is what I got: 1) Find if your customers are there 2) Make better prompts to track 3) Audit how much of...
By Wil Reynolds
Social•Jan 20, 2026
Direct Traffic Doubled Since Q3 2024, Confirming Rand Fishkin
Was doing a basic analysis of direct traffic as a % of all my traffic, holy smokes. its over 2x'ed since Q3 2024. That @randfish guy was on to something. https://t.co/p12mK9lV8b
By Wil Reynolds
Social•Jan 20, 2026
Track Training vs Web Answers Post‑Gemini 3 Cutoff
When you estimate the impact of your GEO work, you must determine what % of your tracked prompts are answered by training data vs web search. Why? Because Gemini 3 launched on Nov 2025, it's training cut off was Jan 2025. So...
By Wil Reynolds
Social•Jan 20, 2026
Transparency Over AI: Preserve Trust and Brand Integrity
At some point you or someone on your team will overuse AI and undo years of trust building that you may never get back. I'm not only talking about hallucinations. Be careful of sending obvious AI built documents to savvy people who...
By Wil Reynolds
Social•Jan 15, 2026
No Marketing Channel Remains as Reliably Trackable as Before
Is there any marketing channel or tactic that is as reliable / easy to track as it was 5 years ago?
By Wil Reynolds