William Mao

William Mao

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VP, Global Media Rights Consulting, Octagon; media rights, distribution, valuation analysis.

Expanded NCAA Tournament Boosts Media Rights Revenue
SocialMay 7, 2026

Expanded NCAA Tournament Boosts Media Rights Revenue

👇 @JustinBeitler with the instant analysis on the additional #mediarights $ for the expanded Men's NCAA Tournament 🏀🏀🏀

By William Mao
Kentucky Derby Broadcast Sees 5x Growth in Four Hours
SocialApr 30, 2026

Kentucky Derby Broadcast Sees 5x Growth in Four Hours

A 5x build-up over 4 hours for the #KentuckyDerby on #NBC ... slightly higher than my mint julep intake on race day 🙃 Holla @andrewelkadi for the #mediarights work cc: @Octagon

By William Mao
ABC Overtakes ESPN for MNF, but ESPN Dominates Draft
SocialApr 23, 2026

ABC Overtakes ESPN for MNF, but ESPN Dominates Draft

Monday Night Football is now viewed more on ABC than on ESPN, but viewers still choose to tune in to ESPN for their #NFLdraft coverage. Holla @andrewelkadi for the #mediarights insights.

By William Mao
Prime Video's Early Masters Viewership Faces 3.5M Benchmark
SocialApr 8, 2026

Prime Video's Early Masters Viewership Faces 3.5M Benchmark

Will the audience for @PrimeVideo's new early-round @TheMasters coverage be on par with @espn's past coverage of Thursday & Friday? The cut line is ~3.5M viewers per half hour (peaking closer to 4M). #PunsIntended 🙏 @andrewelkadi for the #mediarights work. cc:...

By William Mao