Testing AI Media Buyer Before Full Autonomy at 99% Accuracy
We’re about to start testing an AI media buyer. Essentially how it’s going to work is the AI buyer will come up with optimization ideas based on correlation between in platform, our MTA and MMM. Each optimization will be manually approved by our head of growth and head of paid. They will run this approval process for two weeks. One the AI is making decisions consistently on a 99% accuracy basis…we let it loose. 😈
AI Must Cut Costs or Boost Lifetime Value
ecom folks… what is something you’ve built with ai that had a meaningful impact on: - lowering cac - increasing customer LTV - lowering opex if it doesn’t make a *meaningful* difference to any of these…you’re just playing dress up as a washed out...
Seeking Consultant for Global Supplement Expansion at Mars Men
I’m looking to hire a consultant to help with international expansion for Mars Men. Looking for someone with supplement experience and a great understanding of regulatory, labels, shipping/duties/taxes, etc. If you know someone feel free to tag them below or send me...
Launching Mars: Natural Testosterone Stack Partners with L Catterton
For the last two years, I’ve been building a project in the shadows with my co-founder @itmebenjamin. Meet @mengotomars, the most potent and natural testosterone stack on earth. Today, I’m excited to share that we partnered with L Catterton to...
Porsche Masquerades as Home Art, Wife Stays Clueless
Me telling my wife I bought more art for the house…little does she know it’s just another Porsche https://t.co/aBbe9owhTc
Earn $30k for Outperforming Our Top Funnel
Well @jforjacob offered $15k, so I’ll offer double. $30k to whoever can beat our top compression sock funnel for https://t.co/zHkvUa6ERS. If your page can hit 100k sessions at a higher Northbeam 1DCROAS, the money is yours. Could be as simple as a lander...
Homestead Acquired, Launching New DTC Growth Platform
I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on. I had the vision to build something special and looking back now, I think we did exactly that. Today I’m excited to...
Shopify Sidekick Fails to Provide Accurate Customer Counts
Shopify Sidekick is pretty useless. Was trying to get an exact number of customers for a social proof section on a landing page…this store has well over 300,000+ unique customers lol Each time I’ve asked a question, I always have to triple...
Seeking 3PL Partners for Canada, Australia, UK Expansion
Who should we be working with for international 3PLs? Looking to expand to Canada, Australia, UK to start.
Senior Designer Wanted for Top DTC Brands
Easy Street Brands is looking to hire a senior designer for one of our portfolio brands. Looking for someone with experience designing website elements, landing pages and ads. Packaging design experience is a bonus. You must have 5+ years experience working with...
Hire Top Talent, Scale From 7 to 9 Figures
A live look at brands who “can’t afford a bigger team or agency fees” yet are stuck doing 7 figs for the last 3 years… All while we built a 9 figure hold co in 4 years by hiring top talent...
Stay Unc: Blend Kids' Energy with Business Mastery
Being unc in business is great You get to show up, hang with the kids and learn some cool shit, teach them some important lessons and then bounce back to your own ecosystem Let me explain… Most “DTC” people are 30+ Most of these...
DTC Brands Falter; Dropship Black‑hats Dominate—Learn DR
Name a "cool brand" on DTC twitter in 2019-2023... Most of these brands never cracked nine figures, and most of them are really struggling. Meanwhile, in 2026, the dropship black-hat boys are blowing the doors off of everyone else. Learn DR or die.