Shopify Masters
How a Taboo Became a $300 Million Business in the First Three Years
AI Summary
In this episode, founder Paul Tran explains how MANSCAPED turned the taboo topic of below‑the‑belt grooming into a $300 million business within three years by rapidly iterating products, leveraging direct customer feedback, and maintaining an unwavering focus on a niche market. He highlights the importance of bold branding, data‑driven decisions, and scaling through e‑commerce channels. Tran also shares lessons on overcoming stigma, building a community of advocates, and using storytelling to drive demand.
Episode Description
MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.
For more on MANSCAPED and show notes click here
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Show Notes
Episode Summary
MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.
Episode Notes
MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.
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