🎯 Today's Ecommerce Pulse
Myntra hits 60 million weekly active users, posting record growth
Myntra reported a record 60 million weekly active users, adding 8.4 million in a single week and outpacing Flipkart’s 4.3 million and Amazon’s 2.6 million weekly gains. FY25 net profit jumped 18‑fold to roughly $66 million on revenue of about $?? million.
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By the numbers: Howdens to acquire DIY Kitchens for $495M
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Ecommerce Trends: What Matters as Much as Tech to Get Omnichannel Experiences Right
Omnichannel experiences remain a priority for many of the leading Retail Chains in North America, especially when it comes to fulfillment. From Academy Sports and Outdoors tightening its fulfillment data-awareness across channels, to Kohl’s finding ways to reduce friction through omnichannel options, the topic is top of mind for leaders in online retail who want […] The post Ecommerce Trends: What matters as much as tech to get omnichannel experiences right appeared first on Digital Commerce 360.
Digital Commerce 360

Walmart Marketplace Growth Reaches Fastest Pace in Years
Walmart’s U.S. third-party marketplace grew nearly 50% year-over-year in the first quarter of fiscal 2027 (the quarter ending April 30, 2026), its fastest pace in years. On the company’s earnings call, CFO John David Rainey said third-party marketplace sales growth reached its highest level in two and a half years. For sellers, the signal is that Walmart’s marketplace is growing faster now than at almost any point since it opened to international sellers, and it is doing so from a base small enough that the runway remains long. That base is the context the headline number needs. Walmart’s marketplace GMV is estimated at roughly $15 billion, around 10% of its $150 billion U.S. e-commerce business, compared to an estimated 69% of Amazon’s roughly $440 billion in U.S. GMV. Walmart’s marketplace business is accelerating precisely because it is early. The two platforms are also finding growth in different places: Amazon’s own retail business has clawed back unit share from sellers for two straight quarters, while Walmart’s growth is coming from the opposite direction, led by third-party sellers expanding its assortment. That growth is being driven by the same seller-facing investments that have reshaped Walmart’s e-commerce economics. Its U.S. e-commerce operation, which lost more than $1 billion annually as recently as 2019, was profitable in every quarter of fiscal 2026, and the marketplace, carrying no inventory risk, is central to that turn. Units shipped same-day or next-day through Walmart Fulfillment Services grew nearly 150% in the quarter, and Walmart can now reach roughly 60% of U.S. households within 30 minutes. Rainey credited those speed investments directly for the marketplace’s momentum. WFS adoption has long shaped where listings appear in search results. Advertising completes the loop. Walmart Connect, the U.S. platform where sellers bid for placement, grew 44% excluding VIZIO, and third-party advertising spend rose more than 50% as sellers competed for visibility. According to Marketplace Pulse data, Walmart has an estimated 200,000 active sellers on its marketplace, and it spent the quarter adding to that base in new ways, launching a cross-border marketplace into Canada and Mexico to extend its “build once, scale globally” platform logic outward. For sellers already on Walmart, that opens new geographies through existing infrastructure rather than simply inviting more competition into the U.S. The marketplace is still a fraction of Amazon’s. But it is growing several times faster, getting more profitable, and integrating fulfillment, advertising, and delivery speed into a single ecosystem. For sellers, that combination is what turns a smaller marketplace into a more compelling one.
Marketplace Pulse
Amazon Wants Sellers to Be More Precise with Handling Times
A new requirement aims to push sellers to offer more accurate delivery dates on self-fulfilled SKUs, which the company said can boost sales.
Supply Chain Dive

Amazon Launches Prime Service in South Africa
Amazon has launched its Prime subscription service in South Africa offering shopping incentives, and including access to video streaming and Cloud gaming. Prime in the country costs R59/month (€3.11) or R399/year with a 30-day free trial for new members. Amazon Prime members get unlimited free same-day delivery on orders placed before midday in three key […]
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Doba Expands AI-Powered Dropshipping Workflow With Upgraded AI Tool Hub
New AI Image Studio and enhanced AI Listing Optimizer enable sellers to prepare product images, complete marketplace listing fields, and reduce manual work Doba announced a major upgrade to its AI Tool Hub. The update adds AI Image Studio and an enhanced AI Listing Optimizer to help online sellers prepare product images, improve listing content, […] The post Doba Expands AI-Powered Dropshipping Workflow With Upgraded AI Tool Hub appeared first on AiThority.
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Thread by @Si14ag
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Tweet by @Ecomchasedimond
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