Shopify Outage Hits All Its Sites, Others Remain Unaffected
The @Shopify outage yesterday seemed to really impact performance across all Shopify sites. Non Shopify sites didn't see any impact. Has Shopify made a statement?
Google Merchant Center Mass Disapprovals Hit Product Pages
Google Merchant Center mass disapprovals for "product page unavailable" last night - is this widespread? https://t.co/QrrsU4U7Ib via @beXtremeArpan https://t.co/GBBAheFzLP
Alibaba's CoInteract Improves AI Product Videos with Interaction Geometry
Many of the eCommerce product showcase videos you now see on Instagram and TikTok are AI-generated. It's generally fairly easy to tell because the hands may be mangled, the faces don't retain consistency throughout, and/or the person in the video...
Your Checkout Is the Funnel’s Fatal Flaw
You can have the most beautiful website in the world. You can have perfect information architecture. Your ticketing system works flawlessly. But if the moment someone decides to give you money is clunky, onerous, or confusing, you've just thrown away...
Data, Not Traffic, Powers the Next D2C Winners
Most D2C brands think their biggest asset is traffic. But their biggest asset is data. Because when tracking breaks: • Meta optimizes toward the wrong users • GA4 loses attribution • budgets get misallocated • winning campaigns get paused A 5% tracking gap at scale can cost...
Ads Fine, Funnel Leaks Cost Revenue
I audited 12 D2C brands last quarter. 11 of them had the same problem — Not bad ads. Bad funnels after the click. High CTR. Terrible CVR. Paid traffic was just filling a leaky bucket. What we fixed: → Landing page offer clarity...
Google Adds Direct Checkout to Demand Gen Ads
I guess if someone 100% knows the product they want to buy (or buy again), but not sure how many people would like to go directly to checkout when browsing -> Checkout Links Expand to Demand Gen "Google has announced the...
Shopify's Agentic Update Revolutionizes Online Product Discovery
Shopify’s new Agentic update could completely change how products are discovered, recommended, and sold online. WATCH HERE 👉 https://t.co/l0e5yCQSFw https://t.co/BbaEktZlzJ
Validate Ecom Products with Margin, Simplicity, and Repeatability
Product validation trick: how to know if your ecom product can scale before you spend a dollar on ads. 1. High margin, 70-80% gross. Gross margin compression has killed more of my brands than bad new product launches ever did. 2. It...
Claude Powers Full‑Stack AI E‑Com, $10K/Day Baseline
The 2026 AI ecom playbook in one tweet: Research → Claude (problem-aware audiences) Offer → Claude (hooks, bonuses, guarantees) Store → Claude Design + Claude Code Image ads → Nano Banana / Banana Pro UGC ads → Seedance 2.0 / Arcads Copy → Claude Email → Klaviyo...
Amazon Licenses Alexa Shopping AI to Retailers
Focus on ecommerce? -> Amazon starts selling its AI shopping technology to other retailers "The tool is built on Alexa for Shopping, Amazon’s recently rebranded e-commerce agent." In a blog post Wednesday, Amazon said it’s taking the “architecture, starter code and learnings”...
GetSTORD Secures $250M to Boost Ecommerce Fulfillment AI
Kudos to @GetSTORD on raising $250M to continue to scale up in ecommerce fulfillment and AI! https://t.co/quY3zDTgL4
AI‑Driven Tools Make Now Ideal for E‑commerce Brands
Wake up because this is one of the greatest times in history to build an ecom brand. 1. AI shopping agents are now driving significantly more traffic to retail sites than they were a year ago, with some estimates showing a...
Steal Market Share, Not Categories: Vuori’s 44% Growth
Vuori grew 44% last year vs the sportswear market's 2.4% — by taking 52% shopper overlap from Lululemon and positioning as "comfort first, gym second." Now at a $5.5B valuation, profitable since 2017. Meanwhile you're trying to invent a new category...
Shopify Collects Tax, but Compliance Remains Your Responsibility
Most DTC founders think Shopify handles their sales tax. It doesn't. What Shopify actually does: - Collects tax at checkout (sometimes) - Shows you a report What Shopify doesn't do: - Register you when you hit nexus in a new state - File...