Backfill Shopify Metafields Now for AI Shopping
Shopify quietly laid the groundwork for AI shopping last year with category metafields. A lot of us skipped them. Now with UCP, those fields are how AI and ChatGPT query your catalog. Start backfilling everything now if you haven't. @ericalandyck and I talked about it on @DTCNewsletter podcast
Avoid These Traps to Break the $1M Ceiling
If you want to stay stuck at $1M: - Launch a second brand before your first one is working - Chase revenue instead of building enterprise value - Hire a FB agency - Hire someone the moment you feel overwhelmed instead of building a...
AI-Powered Marketing Runs Your Campaigns While You Sleep
Most brands I work with have the strategy figured out. They just can’t execute fast enough. Someone built a fix for that. It’s called Helena — the OpenClaw for marketing. Give it your URL, and it runs your marketing for you: → Reads your site,...
Nearly Half of US Shoppers Use
"Nearly half of US consumers (47%) now use AI to browse products online, driving AI-driven traffic to retail sites to surge over 4,700% in 2025." - @itssophievo in @twifintech https://t.co/aeRubKfNOc
MercadoLibre’s Ecosystem Creates Undervalued Founder‑led Moat
6 undervalued founder-led companies with real moats 👇 $MELI — MercadoLibre (31.07 Forward PE) MercadoLibre operates a closed-loop ecosystem: commerce → payments → credit → logistics. Over 60M fintech MAUs interact across multiple layers of the platform. Mercado Envíos delivers a majority of orders...
Ecom Founders Measure Price by ROI, Not Expense
Everyone sees a price: 'That's expensive.' Ecom founders see a price: 'What's the value and what's the ROI?' Different mindset. Different way of thinking.
Exploring Agentic Commerce: The Future of Retail
Episode EP337 of The Jason & Scot Show #ecommerce podcast is a discussion on the Future of Agentic Commerce from Citi’s Global Consumer & Retail Conference https://t.co/IBJ4DZuVIC https://t.co/QlMbDXvoqj
Amazon Overtakes USPS in 2025 Package Deliveries
Amazon delivered more packages than the USPS in 2025, a first. Having worked at Amazon until 2004, that's one of those things that's both stunning and doesn't surprise me at all https://t.co/BypxYnlQgk
AI‑first Workflow Builds $10k/Mo E‑com Brand
How To Build A $10,000/mo AI Ecom Brand in 2026 (Full Guide) WATCH HERE 👉 https://t.co/VuFsAF4ETI The "Old Way" of E-commerce is dead. In 2026, if your store looks like "dropshipping," it won't convert. I’m showing you the exact AI-first workflow...
Market Cares About Solutions, Not Packaging.
I lost $11k on a beauty product with 'perfect' packaging. Market said meh. I tested a product with basic packaging but solved a real problem. Scaled to $60k/month. The market doesn't care about pretty. It cares about solutions. Test everything.
Build Community, Not Price Wars, to Double Revenue
Outdoor Voices doubled revenue from $40M to $90M by building a community around 'Doing Things'. They sold movement, not performance. Meanwhile you're competing on price in a saturated market with no identity. That's the gap.
Shipping Fees Trigger Last‑minute Buyer's Remorse
What is it called when you have a cart full of stuff, you’re ready to check out, you see it’s $15 for shipping, you now rethink the entire purchase. What is that called? That’s me!
Earn $30k for Outperforming Our Top Funnel
Well @jforjacob offered $15k, so I’ll offer double. $30k to whoever can beat our top compression sock funnel for https://t.co/zHkvUa6ERS. If your page can hit 100k sessions at a higher Northbeam 1DCROAS, the money is yours. Could be as simple as a lander...
AI-Generated eBay Photos Overwhelming Buyers, Demand Action
I'm tired of the AI photos on eBay as well. I've seen quite a few today. Something must be done.
Amazon Shipped a Shirt of My Shirt
Ordered a Joy Division shirt off Amazon and they sent me a shirt of the shirt I ordered https://t.co/jWYzafvubK
Meta AI Streamlines Facebook Marketplace Listings
Facebook has rolled out new Meta AI–powered features on Marketplace. 📦 Sellers can now upload images and have Meta AI generate draft listings with recommended descriptions, as well as draft automatic replies to initial messages. These tools simplify the listing process,...
Focus on Outcomes, Not Features, to Boost Conversions
I've tested 100+ product descriptions. Here's the pattern: Descriptions I wrote as 'features lists' got 2% ATCs. Descriptions I wrote as 'transformation stories' got 9% ATCs. Your specs don't matter. Outcomes do. Test everything. Trust nothing.
AI Agents Redefine Commerce for Consumers and Merchants
The agentic commerce opportunity: How #AI agents are ushering in a new era for consumers and merchants. (McKinsey) #RetailTech https://t.co/c4xZis3GdG https://t.co/N3PHr0bp7Q
Turn Products Into Subscriptions, Not One‑Off Sales
Quip sold 50M+ products by turning a toothbrush into a subscription. Refills every 3 months on autopilot. Millions of subscribers locked in. Meanwhile you're fighting for one-off sales with no recurring revenue. That's the gap.
AI Model Ads Look Fake, Killing Conversions
Everyone is doing AI image ads wrong. Especially model shots. You can spot them instantly. Plastic skin. Dead eyes. Weird hands. Fake lighting. Brands think they’re saving money… But they’re actually killing conversions. Meanwhile there’s a hidden method that makes AI models look 100% real. Ultra-realistic. Natural...
Live Shopping Takes Over Social Media: Share Your Experience
The social media live shopping 🛒 📲 era is here … leave a comment with your stories on how it’s going because too may won’t believe me …. https://t.co/X1aLLTYdWf
EBay's Depop Acquisition Targets Younger Shoppers
The @ebay acquisition of @depop from @etsy makes so much sense, especially because EBay has been trying to build its customer base and reach younger demographics. #ebay #depop #etsy #fashion #business
AI Builds Complete Sales Funnel in 45 Minutes
🤯 Built a product funnel in under 45 mins 🔥 AI researched the audience 🛠️ Landing page and ad copy done 🤵 Email follow-up sequence set 📦 Entire funnel live This is crushing $10k funnel builders Want the blueprint? RT + comment 'FUNNEL AI'
Specialization Beats Generalization: TaskRabbit's Downfall, DoorDash's Pivot
Funny to see Doordash getting into generalized tasks. What killed TaskRabbit was never specializing to get to full liquidity. They were unbundled into Instacart / DoorDash / etc. Read your Bill Gurley and Lenny Rachitsky, marketplace founders.
Simple Offer Cheat Sheet Boosts 9‑Figure Sales
This cheat sheet has helped me make 9+ figures from our offers… LOW COMPLEXITY (start here): > % off / $ off > BOGO (same product) > Free shipping > Free trial MEDIUM COMPLEXITY (scale here): > BOGO (different product) > Mystery boxes > Bundles > Subscribe & save > Post-purchase...
Platform-Owned Agents Outshine Independent Commerce Bots
The fundamental issue with independent agentic commerce, and what almost certainly led OpenAI to shutter Instant Checkout after just a few months, and Walmart to pivot toward pushing Sparky into other chatbots rather than facilitating direct checkout, is what I've...
Universal Commerce Protocol Simplifies AI Shopping Experience
AI shopping gets simpler with Universal Commerce Protocol updates https://t.co/aqwpcfY5zc < new options, capabilities, and identity-linking features
Mid‑Revenue Brands Need Data‑Driven Roadmaps
The $500K-$1M range is where most brands stall out. Too big to keep running on gut calls. Too small to justify a $15K/month retainer. Every dollar has to work and you don't have the infrastructure to know if it is. That's the...
Ecom Founders Spot Systems; Others Blame Luck
Everyone when they see a successful brand: 'They got lucky.' Ecom founders when they see a successful brand: 'What system did they build to make that repeatable?' Different mindset. Different perspective.
Walmart's Instant Checkout Flops, Turns to ChatGPT Bot
Conversion rates were 3X LOWER than when users click out to the website... "Put simply, Instant Checkout has been a flop." But Walmart is not giving up -> Walmart is embedding its own chatbot Sparky in ChatGPT, after conversion rates...
Clarity Beats Fancy: Simple Loom Video Outperforms $5k Production
I spent $5k on a fancy explainer video. It had a 10% view-through rate. I recorded a simple screen-share with Loom. It had a 70% view-through rate and drove sales. The market doesn't care about fancy. It cares about clarity....
AEO/GEO Strategy Dramatically Boosts Impressions
SoOoOoOo the AEO/GEO strategy stuff you keep hearing about *actually* works for increasing impressions in a very big way https://t.co/WkJfoUTEc9
Amazon's Big Spring Sale: Up to 50% Off Tools
Early Amazon Big Spring Sale deals are live on tools and outdoor equipment from DeWalt, Craftsman, Bosch, Greenworks, and more—with savings up to 50% off. https://t.co/Atqjulni2k https://t.co/nxrswbidfl
Research on ChatGPT, Buy Elsewhere: Instant Checkout Lags
Where you discover ≠ where you buy. People use ChatGPT to research what to buy. Then they leave to actually buy it. Instant checkout converts 3x worse than clicking out to the store.
Invest in These DTC Essentials, Not Fancy Extras
A few things that are actually worth the money (for DTC operators): • A founder who will record videos • Knowing contribution margin before opening Ads Manager • A creative producer you can text at 9 am and have content ASAP • Raw over...
Prophit Engine Delivers Accurate Forecasts, Consistent Growth, Lower Costs
More isn't always better. Better is better. Forecast more accurately, grow contribution more consistently all while saving money with the Prophit Engine from CTC. Big love to the boys: @Seanfrank @iamshackelford @Jaredorkin @stevenborrelli @steviej @SJohnson_89 for the acting brilliance. This one is a...
Turn Customers Into Creators, Cut Ads, Grow 50%
Chubbies grew 50% year-over-year by turning 1.5M customers into content creators. Free UGC from their 'Chubster Nation' replaced paid ads. Meanwhile you're spending on ads with no community behind your brand. That's the gap.
AI Agents Poised to Capture Up to 25% E‑Commerce
J.P. Morgan & Mirakl Nexus Unveil AI Agent Checkout A first-of-its-kind solution designed to enable secure AI agent checkouts for enterprise merchants. J.P. Morgan’s tokenization and fraud protection to allow agents to move from "browsing" to "buying" within a regulated framework....
Diversify Ad Spend: Single-Platform Reliance Risks Revenue
Pinterest's CEO blamed tariffs for the company's weak Q4 2025 performance. > Stock dropped nearly 17% > They laid off 15% of the workforce. Tariffs had nothing to do with it… Pinterest's ad auction was being propped up by a handful of large...
MELI's Explosive Growth Shows Market Undervaluation
$MELI - Why the market is underestimating this stock. 👇 Revenue growth accelerated to +40% YoY (+36.8% FX-neutral). Gross merchandise volume grew +36.8% YoY (+36.5% FX-neutral), while successful items sold increased +43% YoY — suggesting higher engagement, increased purchase frequency, and...
Plaud Pro Launches in India at ₹19,490
Plaud is finally selling in India through Amazon. The company is now officially selling its new Plaud Pro device for ₹19,490. The device sells for $189 in the U.S. https://t.co/O2S52C07LL
Ecom Founders Turn Monday Dread Into Opportunity
Everyone on a Monday morning: 'Ugh, another week.' Ecom founders on a Monday morning: 'New week, new ad budget, new tests to run.' Different mindset. Different life.
Master Sniper Finds Elite Vintage Ralph Lauren on eBay
Not gonna lie—I am a god damn sniper when it comes to finding elite vintage Ralph Lauren on eBay https://t.co/JZpd49HgJ9
Prime Members Pay Half for Ultra‑fast Delivery
"Amazon Prime members get even more value with discounted delivery fees of $9.99 for 1-hour delivery and $4.99 for 3-hour delivery [in select cities]. Customers without a Prime membership pay $19.99 for 1-hour delivery and $14.99 for 3-hour delivery."
Amazon Slashes USPS Use, Threatening Post Office
Amazon to cut use of USPS by 2/3+. This would be a big hit for the Post Office. How much of it will Amazon deliver? Capital cost for trucks and vans? Additional employees? Savings? ROI? Improved delivery speed? Sales growth...
Give Ads 3‑4
I've analysed 500+ ad accounts. Here's the pattern: Accounts that killed ads after 24 hours never found winners. Accounts that let ads run 3-4 days found scalable campaigns. Your assumption that you should kill losers fast is wrong. You need...
Incremental Attribution Cuts CPM 68% and Boosts Reach
A compelling case for more Incremental Attribution in your ad accounts. Maybe. I know many people are concerned with driving access to more NEW CUSTOMERS on meta. In a test across 13 accounts we found that IA campaigns delivered a 68% average...
Gain Clarity, Accountability, and Capacity with Prophit Engine
Ditch the chaos. Create clarity (more accurate forecasting) accountability (responsibility for growing contribution) and capacity. (one empowered operator saving you thousands in labor and tooling) I'd love to show you how the Prophit Engine gives you the confidence that you will achieve you goals.
Unified Attribution Solves Conflicting Credit Across Platforms
The eCom world is obsessed with making decisions based on attribution data...but Meta and Google are claiming the credit for the SAME conversion • You recalculate your break-even ROAS. • You shift budget. • You scale what looks like a winner. But if the...
Amazon's 3‑Hour, 1‑Hour Delivery Threatens E‑commerce Competition
Focus on ecommerce? When speed is important for an order, good luck competing with Amazon -> Amazon begins 3-hour deliveries in ~2K US cities and towns and 1-hour deliveries in hundreds of those areas, after 2025 pilots; 90K+ products...