Self‑funded Risk and Standards Built $100M Wellness Brand
She built a $100M wellness brand after doctors gave her codeine and no plan. Siff Haider and her husband launched Arrae in 2020 with two products, funded it with their wedding savings, and hit $1M in nine months without raising capital. They refused to release products unless they met strict standards, even scrapping finished inventory when it missed the mark. Arrae now sells in Target, Ulta, and Sprouts, with over 460% growth this year. Take the biggest risk that keeps you in the game.
Amazon Teams with OpenAI for Custom Shopping AI
🚨 My new exclusive at @ReadTheAisle Amazon has discussed w/ OpenAI working on custom shopping-related AI tied to Rufus, after using its own models and then Anthropic’s, according to sources briefed. The focus goes beyond Rufus’ main use of product Q&A https://t.co/60Z6WBfyvh
One Quirky Prop Turned a Bland Shirt Ad Into Bestseller
Every shirt ad looked the same. One prop changed everything. In 1951, Hathaway was a small shirt company from Maine that most people had never heard of. They had a $30,000 ad budget, a fraction of what their competitors were spending,...
Build a 2026 Digital Store Using AI Tools
How To Build A Digital Product Store With AI In 2026 WATCH HERE 👉 https://t.co/ijT1ejXe7l In this video, I show you step-by-step how to build a digital product store using AI in 2026, including how to generate product images, write high-converting...
AI Retention Beats Humans by Making Competitors Look Inferior
I teach retention for a living. I've built post-purchase flows for 200+ brands. But I just heard a demo of an AI trying to retain a canceling Spotify customer. And it used tactics most human reps never even attempt. Customer: "You raised...
Conversion Tweaks Beat Pricey Platform Migrations Every Time
I spent $40k on a Shopify Plus migration. No revenue increase. Competitor optimized their product pages. 30% revenue increase. Platform doesn't matter. Conversion optimization does. Test everything.
Checkout Now Shows Prices in Your Local Currency
Starting February 18, our checkout page will display prices in students' local currency. Location is detected based on IP address, and prices are automatically converted using real-time exchange rates. 🙂 https://t.co/xCo69SeIx8
Master Live-Stream Arbitrage Across Platforms for Big Profits
Obviously, this is very general in the video that I put out here, but the reality is: is learning how to buy and sell, and finding arbitrage in what you pay for something, versus what you sell it, and understanding...
Recover Lost Shoppers, Turn Wasted Ad Spend Into Revenue
Your ad budget is on life support, and you don’t even know it yet. Let me explain how you’re losing money on things you THINK are working: Let’s say you spend $50K on ads… …leading you to drive 12,000 visitors at $4 CPC… …but...
YouTube Tops Growth: People Prefer Video over Reading
Had a Head of Growth tell me this morning that YouTube is their #1 source of new customers because no one wants to read anymore and I think that's incredibly true.
Sell Lifestyle, Not Product: Chubbies' $50M Formula
Chubbies made $50M with ONE content strategy: funny videos showing the lifestyle not the product. Meanwhile you're posting product photos with no context. That's the gap.
Shopify Veteran Amer Grozdanic Joins Unofficial Podcast
I met @AmerGrozdanic at Shopify https://t.co/Q6R0IzWT4z in Toronto. You might know him from the ASOM pod, or from Hulk Apps, which he co-founded and exited. Turns out he's a fellow agency owner @PraellaAgency just 20 minutes from my studio in...
Instant Ad Research: Hours Turned Into Seconds
Most ad research is manual and slow. This does in seconds what used to take hours. Competitor hooks, angles, and what to test next. Check it out. I'm proud to be a paid advocate for them.
Story-Driven Product Copy Triples Add-to-Cart Rates
I've tested 200+ product descriptions. Here's the pattern: Descriptions I wrote as 'features lists' got 2% ATCs. Descriptions I wrote as 'transformation stories' got 9% ATCs. Your specs don't matter. Outcomes do. Test everything. Trust nothing.
Focus on Buyer Intent, Not Follower Count
I know stores with 100k followers doing $10k/month. I know stores with 2k followers doing $200k/month. Followers aren't the metric. Buyer intent is. Build an audience that buys not one that likes.
Amazon's High Capex-to-FCF Isn't New, Still Managed Well
Working on my $AMZN growth thesis report for this week, and just helpful to point out, that this high capex to FCF is not uncharted territory for Amazon. I get there is more competition this time than e-comm but they...
Brands Autonomously Launch Free Gift Promos via Our App
Launched @promopartypro and a Hasbro brand found, installed, and started running free gift promos without us saying a word. That's the signal we love to see as app devs. They have the Battersea Transformers store running free gift with purchase...
Fractional Editorial Lead Enhances AI Content with Expert Insight
Someone just asked me what type of work I'm doing most these days and I explained it as this: I'm a fractional editorial lead of sorts right now: the point person who works closely with either a content engineer, in-house content...
Detailed Brand Kits Boost AI Output Quality
One thing I'm realizing as I get more in the weeds with @claudeai (+ now @AirOpsHQ) is how important things like detailed brand kits are if you want quality outputs. This week's newsletter is about how to make sure you're...
Claude Code Automates Home Server, Now Wants Shopify Integration
i finally tried claude code and of course i'm claudepilled now. it made it adminstrator of our home server. it spend the weekend configuring a custom media server for me, and its perfect. how do i connect claude code to...
Senior Designer Wanted for Top DTC Brands
Easy Street Brands is looking to hire a senior designer for one of our portfolio brands. Looking for someone with experience designing website elements, landing pages and ads. Packaging design experience is a bonus. You must have 5+ years experience working with...
Ecom Founders Turn Netflix Breaks Into Competitor Intel
Everyone watching Netflix: What should I watch? Ecom founders watching Netflix: Analyzing competitor ads during commercial breaks. Different mindset. Different life.
Break Category Norms: Market Water Like an Energy Drink
Liquid Death made $100M selling water with ONE differentiator: marketing it like an energy drink brand. Meanwhile you're trying to 'fit in' your category. That's the gap.
Nathan James Dominates Furniture Search; Rivals Must Step Up
Nathan James is just dominating furniture search. To the point that it’s annoying. Hat tip to that team. The rest of the furniture industry needs to step (stool) it up.
Free 6‑hour Dropshipping Masterclass From $40M Expert
Beginners Complete Dropshipping Tutorial for 2026 (6+ Hour Guide) WATCH HERE 👉 https://t.co/OD9B0yp5lN With 10 years of experience in Ecom and Shopify Dropshipping & almost $40 million in revenue, I've condensed everything you need to know to start today in this...
Repeat Purchases Matter More than High Margins
I lost $13k on a tech gadget with 'insane margins.' Nobody bought it. I tested a consumable with thin margins. Scaled to $70k/month on repeat orders. The market doesn't care about your margin goals. It cares about repeat purchases. Test...
Avoid These 7 Fatal Ops Mistakes to Save Your Business
7 operational mistakes that almost killed my business (and will kill yours if you don’t catch them early) 1. Working with the cheapest partners 2. Not checking supplier invoices at scale 3. No naming conventions on ads or creatives 4. Not understanding China...
Social Search Drives B2B E‑commerce Credibility and Conversions
Why social search for #B2B ecommerce is the new key to credibility and conversion https://t.co/djobyMHgwk
Urgency Beats Minimalism: 11% vs 4% Conversions
I've tested 90+ checkout flows. Here's the pattern: Checkouts I made 'simple and clean' converted at 4%. Checkouts I added urgency and scarcity to converted at 11%. Your minimalism doesn't matter. Psychology does. Test everything. Trust nothing.
Great CTAs Echo Customer Intent, Not Commands
The best CTAs don't sound like CTAs. "Submit." No one in the history of the internet has been excited to "submit." "Buy now" vs. "I need this" "Subscribe" vs. "Count me in" "Learn more" vs. "Show me how it works" Generic CTAs describe the action. Great CTAs...
Monthly Creative Demand Plan Aligned With Financial Forecast
A Full CREATIVE DEMAND Plan connected to your financial plan. Every month you get a clear breakdown of: How many ads you need to make What format should you make them in What products or moments to focus on And who is responsible for the...
Founders Must Hire Themselves to Master Interview Insight
A friend asked me recently if he should use a hiring agency to scale his team faster. He's juggling inventory issues, trying to build out his creative systems, and hiring at the same time. Classic founder chaos. I told him “No, do...
Micro‑influencer Gifting Drives $50M, Not $50k Macro
Pura Vida made $50M with ONE model: micro-influencer gifting at scale. Meanwhile you're chasing one macro influencer who wants $50k. That's the gap.
Scaling Brands Must Eliminate Tax Inconsistencies or Face Audits
At scale, tax mistakes stop being mistakes. They become red flags. Here's what most brands don't realize: States aren't looking for perfection. They're looking for inconsistency. 🚩 When your collected tax doesn't match your filings 🚩 When registrations lag behind where you're actually...
Ecom Founders Stay Quiet, Letting Results Speak
Everyone at dinner: Let me tell you about my business idea. Ecom founders at dinner: Quiet because they're actually building and have nothing to prove. Different mindset. Different life.
Growth Needs Systems, Not Just Speed
Growth is the dream of every operator (or at least your potential acquirer). But if you’re not careful, it can be the siren song of death. Hiring faster. Spending more. Scaling too soon. All in the name of “growth.” The reality is — growth...
Scaling to $10M: Creative, Calendar, and Product Playbook
Do you follow @JoySharma_11 yet? If not let this video convince you that you should: https://t.co/6arD99vusY In the video Joy outlines the key focus areas for brands on the journey from $1M - $10M. He has intimately watched countless brands make this trek...
Testing Beats Courses: $40k in 90 Days
I spent $30k on a course teaching 'proven systems.' Applied everything. Made $0. I spent $500 testing products with no system. Made $40k in 90 days. Education doesn't matter. Execution does. Test everything.
Personal Guarantees Threaten Your Assets—Test Before Signing
One of the most terrifying moments for @billda happened in a deal we did together. He was sitting in his car in a parking lot, hands shaking, staring at a letter. Our main supplier—80% of the SKUs—was terminating us. And he was...
Free 7‑Hour Dropshipping Masterclass Drops This Sunday
This Sunday I’m dropping my 2026 FREE Dropshipping Course on YouTube. 7 hours. Step-by-step. Beginner to advanced. This is the biggest video I release every year. Most people pay $1,000+ for this information in paid courses… I give it away for free. If you’re serious about starting...
Whatnot Prioritizes Strategy Over AI Hype in Live Commerce
While many in Ecommerce are chasing new shopping features from AI labs, @Whatnot is focusing elsewhere I interviewed @tdrobbo, head of product for the #1 shopping app, about where the “live commerce” giant is/isn’t making AI bets More in @ReadTheAisle https://t.co/0CZCtbkC4T https://t.co/FAq2q1n1Ip
Diving Deep Into Content Workflows with AirOpsHQ University
Started @AirOpsHQ University this morning...time to get further down in the weeds with content workflows
Shopify's Profit Soars 26% CAGR, Costs Barely Rise
"While $SHOP gross profit compounded at ~26% CAGR since 2022, its operating expenses (S&M, R&D, and G&A) grew by only ~2% CAGR during this period." Shopify's Miraculous Momentum: https://t.co/ezGEIE1lOG https://t.co/WDbrMgAx78
Compounding Growth Powers 14% US E‑commerce, AI‑Ready 2026
Q4 earnings are out. Our growth is compounding. We now power more than 14% of the US ecommerce market. But 2026 is about to get really exciting. AI is changing how people shop. And we’ve made sure our merchants are first out the...
Free Tool to Amplify Your AI Brand Visibility
If you're trying to: - grow your brand's presence in AI tools - get more press mentions - increase the likelihood you'll be in Google's instant answers - boost brand awareness among your audience Well... @alertmouse is free🔔🐭
Profit on Paper ≠ Cash; Forecast to Stay Afloat
You can have your best year ever, revenues up 500%. ...yet STILL run out of money. 💀 Cash and profit are not the same thing. Your P&L says you made $250K in paper profits. But that cash isn't sitting in your bank account. It...
UCP Makes Shopify’s Entire Catalog Instantly Searchable
UCP has been live for like a week and there's already a @Shopify product search engine on it. "…the entire Shopify ecosystem is searchable. As more platforms adopt UCP, their product catalogs will become explorable…" ...I used it to find Hot...
E‑commerce Brands Will Likely Buy, Not Build, Agentic
I’m not sure ecom brands will ever have the right financial incentive to build a significant agentic labor force. It’s just not a business model that creates leverage from tech buildout. They can’t capitalize the build expense. It does little...
AI's Real Breakthrough: Autonomous Decision‑making, Not Just Automation
48 hours into the AI takeover experiment and the most surprising thing isn't the automation—it's the decision-making. Bond (my AI) doesn't just execute tasks. It prioritizes, adapts, makes judgment calls about what's worth my time vs what to handle automatically. That's the...
SEO Fundamentals Drive AI Search Optimization Success
What translates from SEO ➡️ AI Search Optimization? The fundamentals don't disappear, they just get applied differently. The skills that made you good at understanding audiences and creating valuable content become your primary competitive advantage. Here's how ⬇️ https://t.co/t2fgxHfLYv