Ecom Founders Reinvest Payday, Not Splurge—Different Results
Everyone on payday: Planning what to buy. Ecom founders on payday: Planning how much to reinvest into ad spend. Different mindset. Different results.
Meta Cuts Credit‑card Payments, Hurting DTC Cash‑back Rewards
So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands...
Master One Skill Deeply, Don't Skim Through Ads
I have hour-long Facebook ads tutorials online for free. They have 90% of the information you need to start running ads tomorrow. And yet less than 1% of people finish them. I’ll see new founders commit to learning Facebook ads, then 2...
Verify Emails Instantly to Protect Sender Reputation
Sending cold emails to addresses that don't exist kills your deliverability. Seen people tank their sender reputation overnight because 15-20% of their list was dead addresses. Built a free tool that verifies any email in seconds. Checks the format, domain, and...
Reddit's Coupon Surge Still Lacks Valid, Fresh Codes
Another area where Reddit is surging: COUPONS -> Reddit: A Major Surge in Coupon Search Visibility in 2025 From the post: For the 59 query brands covered by both Reddit and CouponBirds: *Reddit provides valid coupon codes for 25% (15 brands). *CouponBirds provides valid...
Build Community First, Then Product, for Billion-Dollar Success
Glossier spent 4 years building a community on a beauty blog before launching a single product. They co-created with their audience. Hit a billion-dollar valuation. Meanwhile you're building products nobody asked for. That's the gap.
Raise Prices Now: Stop Giving Customers a Hidden Tax
Are you paying a 50% tax you didn't vote for? You're just gifting it to your customers instead of the government. Here's how: Say you're a store doing $3M at 10% margins makes $300K in profit. You finally raise prices 15%, something that's LONG...
Google's UCP Will Let Glasses Shop Instantly
In Google's earnings call they said building UCP was a focus for 2025. Imagine what Universal Commerce Protocol means for glasses. Perhaps: "Gemini...look at that cool shirt. Find me one, but blue and buy it for me..." No more website visits...
Focus Over Variety: 3‑5 Products Drive Shopify Success
I've analysed 200+ Shopify stores. Here's the pattern: Stores with 50+ products struggled with scaling. Stores with 3-5 core products crushed it. Your assumption that more choice is better is wrong. Focus does.
Automation Gives You Freedom to Say No
Declining a $5K consulting gig because it doesn't fit your schedule. Ignoring partnership requests that don't excite you. Taking a month off without worrying about revenue. You can only do this when you have dialed in automated systems. → Email sequences that nurture and...
AI Agents only Read First 6k Characters; Structure Data.
Straight from @Shopify's latest partner briefing: - AI agents are pulling the first ~6,000 characters of your product descriptions as their source of truth. - Meta descriptions, SEO titles, theme presentation logic, none of it gets touched. - If your product...
Free Tool to Verify if an Email Exists
My team just built a free tool you can use to see if an email exists or not: https://t.co/wcWB5zjuEp
Entrepreneurs Trade Netflix for Nighttime Retargeting
Everyone at 9pm: Watching Netflix. Ecom founders at 9pm: Setting up a new retargeting campaign for a winning ad. Different mindset. Different life.
Tariffs Spike Costs, Crashing DTC ROAS
Your ad account looks fine: - ROAS is holding - CPMs are manageable - Conversions are flowing But your spreadsheet is screaming. As of February 2026, the average US tariff rate sits at 17% on all imports. For DTC brands...
Lean Teams and Outsourcing Drive Higher Profits
One store owner in @ecomfuel had 35 people on payroll. He made some hard calls. Hired a 3PL. Replaced most full-timers with freelancers. Today he has one employee and eight contractors. His profits have never been higher. And his management stress is...
Personalized Landing Pages Drive Conversions, Flint Automates Them
Your targeting is personalized. Your copy is personalized. But your landing page is not. That’s why you’re not closing the deals you want. If this is you, you need @tryflint. It’s a platform built for marketers to create tailored pages for...
Live Shopping Boom Awaits India: Seize Early Opportunities
On a previous #TeawithGaryVee I was asked how someone could take advantage of the opportunity presented by live shopping on platforms like WhatNot, since India is "not in yet" If you have a question for me, drop it here https://t.co/QjOodl7fTy so...
Shopify Adds ChatGPT to Merchant Ad Network
Well, that's interesting -> Shopify Shows Ads on Behalf of Its Merchants in ChatGPT "Shopify has started arranging for ads to promote its merchants to run in ChatGPT, the company told merchants, in an expansion of Shopify’s existing ad network. The...
Microsoft Ads Test Multi‑Image Shopping Carousel
Microsoft Advertising is testing shopping ads with individual product image carousel/sliders https://www.seroundtable.com/microsoft-advertising-muti-image-shopping-carousel-40953.html #microsoftadvertising #bing #bingshopping
Market Wins Over Gut: Test Every Product
I lost $7k testing a jewellery product everyone said was a guaranteed winner. It flopped. I spent $500 on a 'boring' kitchen gadget. It's now doing $30k/month. The market doesn't care about your gut feeling. Test everything.
AI‑Powered Descriptions Boost Ecommerce Traffic 368% YoY
Ecommerce SEO: here's how we increased merchant listing traffic for my client by 368% YoY. For this client, the uplift YoY compared to 2024 was so significant that it made 2025 a challenge to outperform... but we managed to do it...
Direct-to-Consumer Infrastructure Powers J. Cole’s Album Sales
Direct-to-consumer is still a big opportunity, even for the biggest artists in the world. That’s the opportunity EVEN saw. Build the infrastructure once, make it work at every scale, and help artists turn moments into sales. The company just powered J....
AI-Driven Playbook: Build $100M Ecommerce From Scratch
How to build a $100M+ company with AI in ecommerce: Step 1: AI scrapes social media for viral content in a niche It's watching what's trending, what's getting engagement, what people are talking about. Step 2: AI creates organic content around that niche Start...
Meta Prioritizes Broad Targeting Over Tight Layering
Meta just made detailed targeting "mostly a suggestion." Graph API v25 dropped this month bringing an inevitable conclusion to a direction they have been signaling for a long time. Your audience selections? They're now inputs, not constraints. If you're still building campaigns around tight...
Influencers Drove Gymshark’s $128M Growth, Not Ads
Gymshark went from $0 to $128M in 6 years using influencer marketing. No TV ads. No billboards. Just athletes who genuinely wore the brand. Meanwhile you're running cold Facebook ads with zero social proof. That's the gap.
Monetize Your Thank‑You Page with One‑Click Upsells
Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...
Final Drop: All‑In‑One E‑Commerce AI Toolkit
🎁 FINAL DROP: Complete E-commerce AI Toolkit. 50+ prompts for products pages ads emails funnels. Competitor analysis templates. Testing frameworks. Product research guides. Comment 'AI TOOLKIT' and follow. Sending in 24 hours. Let's dominate.
Earn $54K in 30 Days with One AI Ad
How I Made $54,475.77 In 30 Days Dropshipping With ONE ad. (using ai) WATCH HERE 👉 https://t.co/2mf1hNdgQe https://t.co/KYbiqXcX0P
Tariffs Spike Costs—Recalculate Your Break‑Even ROAS
Your ROAS looks fine, but your margins are bleeding. Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. You’re still trusting a dashboard number that’s been outdated for months. Recalculate your break-even, and thank me later.
All‑In Effort Turns Failure Into Success
I failed for 6 years straight before anything worked. I was living with my parents, had $0 in my bank account multiple times, and just wondered if I was smart enough to become rich. For me winning stopped being about money,...
Add Organization & WebSite Schema to All Homepages
SEO Tip: when it comes to using Schema for the homepage on a site, there are two types that I gravitate towards and recommend (especially for eCommerce stores). The two types are Organization and WebSite Schema, being tags that I see...
Ecom Founders Calculate ROI on Every Cocktail
Everyone at the bar: Let me buy you a drink. Ecom founders at the bar: Calculating whether that $8 cocktail would be better spent on ad testing. Different mindset. Different life.
Live Shopify Store Audits: Free Real‑Time Feedback
Submit your Shopify store and I'll tell you what's wrong with it. Live. On camera. March 3rd at @taskhusky's #StyleAndScale https://t.co/JvsOUTavfI Free, replays available.
Product Economics Beat Niche: 8 Traits for E‑com Scaling
Best product characteristics for scaling in ecom: - High margin (80% gross) - Clear unique selling proposition - Can run variations without confusing the brand - Works on Facebook without needing education - Not easily replicated - Has repeat purchase potential or natural gifting angle - Can...
Join My Whatnot Stream—Mention Threads for Perks
https://www.whatnot.com/s/ePYH7Nq8 Come check this out an say u came from threads - I’m in here
Share Your SEO Challenges, Win a Hoodie
🚨 Take the #SEOFOMO's Ecommerce SEO & AI Search Optimization Survey [2026] and participate in an SEOFOMO Hoodie & Mug Giveaway 👇 Answer the SEOFOMO Ecommerce SEO & AI Search Optimization Survey and help us identify this year’s biggest ecommerce SEO...
Subscription Model Boosts LTV, One‑Time Sales Lag
Quip made $100M disrupting toothbrushes with ONE model: subscription delivery. Meanwhile you're doing one-time sales and wondering why LTV is low. That's the gap.
Niche Solves, Mass Appeal Fails: Test Everything
I lost $16k testing apparel 'everyone wears.' Zero traction. I tested apparel for a tiny subculture. Scaled to $90k/month with raving fans. The market doesn't care about mass appeal. It cares about solving specific problems for specific people. Test everything.
Physical Merch Fuels Brand, Drives New NFT Collectors
Our physical products are built to build the brand and have new collectors join our world (more than selling stuff to existing collectors) we are very confident this leads all to collect the digital (NFTs) we are getting decent at...
Sell Early: Immediate Upsells Boost AOV 35%
I've tested 180+ upsell strategies. Here's the pattern: Upsells I thought were 'too soon' added 35% AOV. Upsells I 'waited for right moment' added 8% AOV. Your timing concerns don't matter. Immediate relevance does. Test everything. Trust nothing.
Liquidity Beats Private Deal Hassles, Even for Savvy Investors
I know a guy who bought Tesla in the early 2010s, close to the IPO. Made a killing. And he'd made a lot of other really savvy bets over the years. So I was excited to have him in the syndicate I was...
Hire a CMO Only After Reaching $50M Revenue
One of the most common questions I get asked is "Do I need a CMO?" My answer is always that you don't need a CMO until you’re pushing $50M/year minimum. They’re the most fired role out of any C-level suite...
Design Wins When You Redesign the Entire Service
I once worked with a company that sold frozen ready meals to elderly customers. They wanted better website conversion rates. Straightforward brief, right? We did user research and found the real problems had nothing to do with the website: - Customers were...
Weekly Launches Drive FOMO, Not Months of Perfection
ColourPop made $100M with ONE insight: launch new products weekly to create FOMO. Meanwhile you're perfecting one product for 6 months. That's the gap.
Tease, Don’t Tell: Subject Lines Spark Curiosity
Most subject lines announce. The best ones tease. "Our New Spring Collection" tells me what's inside before I open it. There's nothing left to be curious about. "We almost didn't release these" makes me need to know why. One gives away the answer....
Spend at Your Marginal Frontier, Not Just More
Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before...
Clear Messaging Beats Fancy Themes for Higher Conversions
I know founders with perfect Shopify themes getting 1% conversion. I know founders with basic themes getting 6% conversion. Theme beauty doesn't matter. Offer clarity does. Fix your messaging before your design.
Seeking 3PL Partners for Canada, Australia, UK Expansion
Who should we be working with for international 3PLs? Looking to expand to Canada, Australia, UK to start.
Launch Your First E‑Commerce Brand in 2026: 100 Niche Ideas
2026 is the year you launch your first ecom brand. Here's 100 niches you could innovate on today: 1. Wearable blankets (Don't copy me haha) 2. Weighted products (blankets, eye masks, lap pads) 3. Pet comfort products 4. Pet travel accessories 5. Ergonomic pillows 6. Sleep accessories 7....
Your Brand Lives in the Final‑mile Delivery
Even if you obsess over sourcing and inventory turns, the people who deliver define your brand. Final-mile delivery is often the only human interaction customers see. If that sofa sits in the rain, nothing else matters: https://t.co/6dKPqYm7fN #FinalMileDelivery https://t.co/TTBSHQWArG