Email Every Customer: The Secret to $100M Growth
Native Deodorant's founder emailed every single customer for 2 years. That feedback loop scaled them to a $100M acquisition. Meanwhile you're afraid to email your first 10 customers because you think you're "bothering" them.
Do Whatever for $200: Developers' True Shopping Cart Test
I support this, both the angle and the change. "Do whatever for $200" is the ultimate shopping cart test for developers. If you've been burning tokens on performative agentic nonsense, you've actively contributed to this change.
US Warehouse Launch: Faster Shipping, No Tariffs
🇺🇸 We are now in the USA 🇺🇸 We’ve finally (after filling out and signing a billion forms) opened a warehouse in the US. No more tariffs, no more import duties, no more nasty surprises - just quick shipping 🙌🏻 Check...
Cash‑pay GLP‑1 Clinics: Easy to Copy, Unsafe, Unregulated
By now we have all read the piece in @nytimes about MEDVi's $1B+ business selling GLP-1s online with a ton of marketing, and very little ownership of infrastructure. I asked two friends @josh_tauber and @keatonbedell: - Is there any moat? (no) -...
Success Comes From Solving Problems, Not Trend Chasing
I lost $8k on a 'guaranteed winner' from a product research tool. The data was right, the timing was wrong. I made $50k on a 'boring' product nobody was talking about. The market doesn't care about trends. It cares about...
Launch Licensed Products Fast with Niche Partnerships and UGC
How to launch a licensed product that does millions in its first month: (We’ve followed this exact process to get household name brands to license The Oodie) Find a license that matches your audience. Don't shoot for the biggest name on...
AI Shopping Generates Unattributed Conversions, Skewing Metrics
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
AI Builds UGC Video Ads in 15 Minutes
🤯 I made a UGC video ad in 15 minutes. 🔥 AI wrote the script from a winning ad. 🛠️ AI cloned my voice for the VO. 🤵 AI edited clips and added captions. 📦 Ready to test. This is crushing $1,500 video editors. Want the...
Amazon Launched Just After the Web, Started with Cash Orders
Amazon was founded in 1994, one year after the birth of worldwide web from @CERN. In 1995, Jeff Bezos spoke about customers mailing cash to @Amazon for book purchases. https://t.co/sk7gsFBNNr
Walmart Ordered to Pay $100M over Driver Pay Deception
Walmart $WMT has to pay $100 million to Spark delivery drivers. For misleading them on pay and tips. A hit to their e-commerce last mile program.
Google AI Stitch Simplifies Shopify Product Page Creation
The New AI Stitch Just Made Shopify Product Pages 100x Easier WACTH HERE 👉 https://t.co/vUAAaBwz9R Google’s new AI Stitch is making Shopify page design faster, easier, and far more beginner-friendly. In this video, I show you how to use it to build...
Story-Driven Welcome Emails Beat Discount Offers
I've audited 50+ ecom email flows. Here's the pattern: Welcome series with a 30% discount got low engagement. Welcome series that told the founder's story and solved a problem got 3x the open rate and 2x the clicks. Your discount...
Agents on NEAR Deliver Faster, Cheaper Work Than Fiverr
I recently spoke at @NVIDIAGTC about how the agentic economy will transform market primitives. Not in a few years, but imminently. I highlighted NEAR Agent Market, where agents can exchange information, hire each other for jobs, or work on your behalf...
Custom MCPs Add Unnecessary Complexity Over Simple APIs
I keep hearing "Claude built me a custom Shopify MCP" Building a custom MCP to do what a direct API call already does is complexity theater. If you cant explain the difference between an MCP and an API, maybe don't give either...
Dynamic Discounts Demand Complex Purchase‑history Integration
I was working through requirements for a client project this week and hit a pricing structure that sounds completely reasonable until you try to implement it. The client sells an introductory course, an advanced course, and a set of individual topic...
Chrome Builds Shopping Profiles via Structured Content Extraction
Super interesting from Dan -> Chrome’s New Shopping Classifier "The classifier doesn’t look at raw HTML. It doesn’t look at the DOM directly either. Chrome uses a structured content extraction system called AnnotatedPageContent, accessible via the Chrome DevTools Protocol method...
Email Frequency Drives Revenue—Don’t Fear Over‑Mailing
Skims emails their list 5 times a week with new drops and restocks, driving a multi-billion dollar valuation. Meanwhile you're afraid of "annoying" your list and only send one newsletter a month, leaving thousands of dollars on the table.
AI Unlocks Fast Growth in Slow Industries
Massive market that very few people know how to apply AI. The guy basically built an affiliate network / distribution channel to sell weight loss drug and he was able to do it extremely quickly and efficiently with AI. I believe the...
Set up AI Agent for Dropshipping in 15 Minutes
How I Setup My AI Agent In 15 minutes For Dropshipping (anyone can do this) WATCH HERE 👉 https://t.co/zYMhNuKcDI This is the exact AI system I use to run my dropshipping store 24/7 without manual work. AI is changing how dropshipping works,...
Rising Amazon Fees? Just Buy More AMZN
Every time Amazon raises your fees, just buy some more $AMZN stock You should have realized by now how good their business model is - they just keep raking fees from sellers but you have nowhere else to go Just buy the...
Gap Introduces AI-Powered Checkout via Google Gemini
Gap says it will launch checkout within Google's Gemini, in an AI first from a major fashion company https://t.co/7Yr8fgyRp9
AI Must Cut Costs or Boost Lifetime Value
ecom folks… what is something you’ve built with ai that had a meaningful impact on: - lowering cac - increasing customer LTV - lowering opex if it doesn’t make a *meaningful* difference to any of these…you’re just playing dress up as a washed out...
Scaling Fast Can Cost More Than Funding
New @ThePeelPod with @sophiaamoruso We talk bootstrapping her vintage Ebay store Nasty Gal to $28m revenue, raising $50m, turning down a $400m acquisition offer, and declaring bankruptcy a few years later. We talk about what it was like failing so publicly, what...
Fix Functionality First, Then Redesign to Measure Impact
A client asked me this week whether they should tackle their website's usability problems and their visual design problems at the same time. My answer was to do it in stages, even though that approach might cost slightly more overall. They had...
Freedom Beats Revenue when You’re Miserable
My first 'successful' store did $10k/month. I was miserable, working 18 hours a day. My second store did $5k/month. I worked 4 hours a day and felt free. Stop chasing revenue. Start chasing freedom.
Tiny Teams Disrupt Industries, AI Fuels Next Wave
reminder it only took 50 people at Craigslist to disrupt an entire industry’s economics But also it takes less than that to build platforms like uber, eBay, doordash, etc that can provide new income to millions More of both will come as...
Meta’s March Bug Skews Click‑only Attribution, Hurting Optimization
I think this is a good visualization for the impact of TWO major Meta items in March. 1. An overspend bug that occurred on Sunday 3/16. Spend spiked against 0 reported value. (lots of refund coming) 2. The changes to click based...
Meta's New Click Attribution Shifts Performance Metrics
Meta completely changed how it counts click attribution. How did it effect performance? What should you do about it? I pulled data on 50 accounts and $30M in spend over the last few weeks to break it down... https://t.co/kspXVNgkoO
Creative Fatigue Signals Product Peak Before Sales Drop
These are the 6 signals that tell me a product could have peaked before the numbers show it: 1/ You create banger ads, launch them, and only the old ads keep working. 2/ Sales flatline, but your increased effort masks the...
Microsoft Ads Merchant Center Adds Store & Domain Rename Feature
ICYMI: Microsoft Advertising Merchant Center enables update your store name and domain name https://t.co/ylKcY3apFY https://t.co/jyKLfsH0HJ
Profit Every Ad First Purchase, Not LTV
Ridge Wallet hit $200M/year with zero VC funding. Their rule? Every ad must be profitable on the first purchase. No relying on repeat buyers. Meanwhile you're losing money on the front-end hoping 'LTV' will magically save you. That's the gap.
75% of Instagram Shopping Ads Are Chinese Scams
Out of control, but like 75% of the Instagram Shopping Ads are scam Chinese Co's and products never come
Scale Changes 3PL Needs: Complexity Outpaces Tech
The 3PL that's right for a $1M brand is wrong for a $10M brand. Not because the technology can't keep up. Most modern WMS platforms handle volume increases fine. What many can't handle is the workflow complexity that comes with how...
Allbirds' Rapid Overexpansion Doomed Its Core Brand
I think Allbirds failed because they tried to do too much and grow too fast too soon and that left them scrambling to make up revenue as a publicly traded company. I think being public was a crash grab for...
Founder Keeps 49% of $1B Exit via Smart Build, Funding
Julian Hearn just sold Huel to Danone for €1bn. he walked away with £420m personally. that is 49% of the exit. most DTC founders who raise that much end up with 15%. two things made the difference: how he built the business, and...
Authentic UGC Ads Outperform Polished Studios 9×
I've analyzed 1,000+ winning ads. Here's the pattern: Ads that looked like native social media posts (UGC, iPhone footage) outperformed polished studio ads 9 times out of 10. Your assumption that you need high production value is wrong. Authenticity wins.
Seeking Consultant for Global Supplement Expansion at Mars Men
I’m looking to hire a consultant to help with international expansion for Mars Men. Looking for someone with supplement experience and a great understanding of regulatory, labels, shipping/duties/taxes, etc. If you know someone feel free to tag them below or send me...
Cut Agency Costs, Boost Margins with Prophit System
March will close out as the largest new business month in CTC history. There is insatiable appetite for challenging the cost structures (labor and tooling) of the previous era of eCommerce. If you currently believe: your agency costs are too...
E‑com Founders' Friday Night: Store Down, Not Party.
Everyone on Friday night: Going out. Ecom founders on Friday night: Realising their payment processor just disconnected and their store is down. Different problems. Different life.
ChatGPT Drives 3× Shopify Conversion Before Integration
ChatGPT referrals to our client Shopify stores were virtually nonexistent in March 2025. By December, one store hit 2,183 sessions from ChatGPT with 140 orders. That's a 6.4% conversion rate, roughly 3x the typical Shopify average. These are high-intent visitors....
Marpipe's Gen AI Automates Ad Creation Across All SKUs
Marpipe just collapsed a full creative workflow into minutes. Gen AI is now live inside their product catalog interface. Choose your model, generate enriched ad variants, and it auto-applies to every SKU at once. No exports. No copy-paste. No creative bottleneck.
Gymshark Earns $200M US Sales without Any American Staff
Gymshark hit $200m in US revenue before hiring a single American employee. no US office. no US warehouse. no US team. they are not the only British brand that did this. https://t.co/HPqeuVPM8C
Luxury Goods Need Digital Experiences that Match Their Quality
I did a UX audit for a luxury ecommerce client recently. Beautiful products. Genuinely beautiful. Handmade, carefully crafted, the kind of thing that photographs well and costs accordingly. Then I looked at the website. It wasn't terrible. Nothing was broken, the checkout...
Guide Shoppers One Choice at a Time
I was reviewing a luxury ecommerce site recently and counted the number of decisions a customer had to make before they could add a single product to their basket. Eleven. Eleven separate choices, all presented at the same time. Colour, size, finish,...
Authentic UGC Beats Fancy Agencies, Delivers 4.5x ROAS
I spent $25k on a marketing agency that promised 3x ROAS. They delivered 0.8. I fired them, spent $2k on raw UGC ads, and hit 4.5x ROAS in a week. The market doesn't care about fancy reports. It cares about...
From Pizza Delivery to £646M: Skill Compounding Wins
Ben Francis started Gymshark at 19 while delivering pizzas and sewing vests in his parents’ garage. He first ran a dropshipping site for supplements, learned fast, then built his own apparel brand. He sent free gear to fitness creators, built a community,...
Scam Alert: Riders Force Unwanted Substitutions on Out‑of‑Stock Orders
Hey @letsblinkit @blinkitcares there's a new scam. If an item is out of stock at the store, they send a replacement of their choice The delivery rider then forces you to either accept the order with replaced item or CANCEL the...
Even AI Struggles With One‑Shot Real‑World Business Tasks
things that seem possible but are hard to one-shot* with the latest agents - come up a unique tee concept, design it, and sell at least 100 tee shirts for a profit - sell $1000 worth of drop shipped goods for a...
Partner Portal Adds Dev Dashboard, RBAC, Org Management
NEW-NEW Partner Portal update: - All stores in Dev Dashboard - Role-based access control - Organizations for Partner orgs https://t.co/8HccVbSASQ