One Person Replaces $60K Team, Drives 32
I spent 12 years figuring out how to collapse a $60K/month growth team into one person. The results: 3.15% forecast to target across $3B in GMV. 32% yoy revenue growth. 41% yoy contribution margin growth. Here's the entire playbook. https://t.co/0oPoA7oEd8
Risk‑Free Trial Fueled Casper’s $750M Success
Casper hit a $750M valuation in 4 years with one move: a 100-night risk-free trial. They made buying a mattress feel safe. Meanwhile you won't even offer a simple money-back guarantee. That's the gap.
Learn From the Suits: Master Bigger Financial Games
There are so many financial games being played that we don't even know exist. There's a scene in Batman where they take over the trading floor and one of the traders says "there's no money here that you can steal" Bane replies...
One Quality Rep Doubles LTV, Beats Cheap VA Teams
I spent $20k on a team of VAs to handle customer service. It was a disaster. I hired one amazing UK-based support rep. My LTV doubled. The market doesn't care about cheap. It cares about quality. Test everything.
SEANs: Opinionated Software Unifying Marketing and Finance
Another way to think of SEANs is software with a point of view If you think about Ads Manager, as a traditional software, Ads Manager is agnostic to your strategy. You can go in there, click whatever buttons you want, and...
Pinterest Creators Now Link Direct Amazon Storefronts
🚨 NEW 🚨 Pinterest and Amazon Influencers have teamed up on a new integration that allows select Pinterest creators to link their Amazon Storefronts to their profiles. By connecting their accounts, creators can: 🔗 Feature a Storefront link on their Pinterest profile 🏷️...
Deal Sets Us Up as DTC Market Leader
David Ellison: “This deal positions us to be one of the leading competitors in the DTC space, to really accelerate our growth and to achieve scale in DTC… It is a primary goal for the business.”
B2C Brands Excelling on LinkedIn Over Other Channels
For an article: looking for an example of a B2C brand that is doing as good or better on LinkedIn performance-wise than any other owned social channel. Know of any??
Macro Trends Don't Matter for Sub‑$50M Ecom
The ecom space is obsessed with economic policy and macro trends and graphs for a specific phrase on Google. If I could predict anything useful from graphs and policies, I'd be in private equity or trading stocks. I'm in ecom because...
Third‑Party Praise Beats Ads for Brand Breakthrough
Time Magazine called Allbirds' Wool Runners the 'world's most comfortable shoes' in 2016. That single endorsement launched the brand into the mainstream. Meanwhile you're relying solely on paid ads with zero third-party validation. That's the gap.
New Naruto Merch Collaboration Launches Today
We did a merch collab with the greatest anime ever made in the history of the universe, Naruto :D https://t.co/vMBSTlcdKJ
Why Software‑Enabled Agencies Are the Future of E‑commerce
Despite a small pocket of futile, violent resistance (looking at you @jacob_posel, @ChereneAubert and @Chillestdotcom) SEAN's (Software Enabled AgeNcies) are all the rage. In this week's ecommerce playbook podcast episode I break down why we are committed to building a SEAN and...
10‑20% Growth Unlocks Cash Extraction After $1M
Extracting capital from a fast growing eCom business is nearly impossible. But there's a sweet spot where it does make sense. I surveyed 200+ store owners to figure out where. Here's what I found: The magic growth range is 10-20% annual revenue growth. Half of...
Simple Shopify Gift App Reveals Complex Cart Management Challenges
We spent a year building a 'simple' @Shopify app: add free gift to cart, discount to zero. Then cart state management, discount conflicts, and popup cooldown debates happened. New pod with @karlmeisterheim and @PaulReda on what it actually takes. https://t.co/i2VKEDRfPy
Ecom Founders Seek Partnership, Not Just Business Cards
Everyone at a conference: Collecting business cards. Ecom founders at a conference: Finding one person to build a real partnership with. Different mindset. Different network.
Google's AI Landing Page Patent Targets Low‑conversion Feeds
😺📢That Google patent about AI Generated Landing pages? It only applies to low-conversion product feeds, shopping pages, and advertisements. https://t.co/NyMwj1zBys
Whatnot's Beauty Sales Surge 800% to 4,000 Items Hourly
On @Whatnot, the live shopping platform, beauty sales grew almost 800% in 2025, now representing one of its fastest-growing verticals. Buyers are purchasing nearly 4,000 beauty items per hour. More in the Live Shopping Update, presented by Whatnot: https://t.co/s9HQHL6Je5 https://t.co/VKyyHOKjyK
Generate Every Gmail Dot Variation for Free
We built a free Gmail generator. Most people don't know about the Gmail dot trick. Gmail ignores dots. So j.ohnsmith and jo.hnsmith both land in the same inbox. This tool generates every version of your Gmail so you can test email flows...
E‑commerce Giants Warn of Slower Middle East Deliveries
Yeah, I know...duh...but still, it's an interesting read - Major e-commerce platforms are warning of longer delivery times to the Middle East https://t.co/bdfVcCHO3R
Mobile Apps Boost Conversion and AOV; Ignore at Your Peril
The Oodie launched a mobile app and saw a 135% higher conversion rate and 37% higher AOV vs their website. 75% were net new customers. Meanwhile you're ignoring mobile apps entirely. That's the gap.
Replace SaaS with Claude, Save Thousands in One Day
As a brand owner you should be using claude to save $1000s on costs by building AI tools to replace all the different SaaS products you’re using. Here's 6 tools that you can easily build in one day. 1. Organic...
Self‑service Skyrockets when Customers Can Edit Orders
Installed @cleverific Friday, 100 customers self-served by Monday. If you let customers edit their own orders, they will. https://t.co/5r6uqAgzQ2
Enable ChatGPT Ads via Shopify: Choose “Ads on Other Platforms”
How to enable ChatGPT ads with @Shopify Step 1: Select 'Ads on other platforms' when you create a Shop Campaign. That's it.
AI Drafts Bulk Product Copy; Humans Ensure Accuracy
I was discussing how to migrate 460 tree nursery product descriptions to a new website. The team's first instinct was to just copy everything over and tweak it manually. That's... a lot of tweaking. We landed on a different approach: export all...
Google Docs New UCP Checkout Integration for Merchants
Heads-up for ecommerce sites -> Google Publishes Help Page for Universal Commerce Protocol and UCP-powered checkout feature on Google "Now, the new documentation clarifies how merchants can implement the native_commerce attribute to enable a Buy button that moves checkout directly onto...
Pix Set to Dominate Brazil E‑commerce, Eclipsing Credit Cards
🇧🇷Brazil’s Pix payment system now processes >224 million transactions daily: Long a stronghold of credit cards, #Brazil's e-commerce market saw #Pix account for 42% of online purchases in 2025, edging past #creditcards cards at 41%. Pix is poised to capture half...
Meta AI Assistant Begins Testing Shopping Search Feature
Focus on ecommerce? -> Meta starts testing AI Shopping features in Meta AI assistant "Meta is developing a shopping feature for its Meta AI assistant on the web, offering US users product searches and visual carousels of item cards." https://t.co/QAP4x5goEP
Free Guides Convert Far Better than Discount Pop-Ups
I've tested 100+ email pop-ups. Here's the pattern: '10% off' offers got a 2% conversion rate. 'Free guide to solving X problem' offers got 15%. Your assumption that discounts are king is wrong. Value is.
Passion Beats Perfect Reviews: Test Anything, Scale Fast
I lost $5k on a product with 'perfect' 5-star reviews. Market said no. I tested a product with mixed reviews but a passionate following. Scaled to $50k/month. The market doesn't care about perfection. It cares about passion. Test everything.
One Prompt AI Runs My Entire Dropshipping Business
In this video, I show you how I use an AI agent to run my entire Dropshipping business from a single prompt. It handles product research, builds the store, creates video and image ads, and even launches and manages Facebook...
Purpose Sells: Warby Parker's Give‑back Beats Product‑only Brands
Warby Parker donated over 20 million pairs of glasses through their 'Buy a Pair, Give a Pair' program. A mission baked into every sale. Meanwhile you're just selling a product with no story or purpose behind it. That's the gap.
E‑commerce Founders Trade Pubs for Heatmaps on Weekends
Everyone on a Saturday: At the pub. Ecom founders on a Saturday: Analysing heatmaps to see why their add-to-cart rate is dropping. Different mindset. Different tax bracket.
Under $500K? Founder Handles All Marketing
And also, if your e-commerce business makes less than $500,000/year you truly don’t need a marketing team or an agency or a social media manager. And I truly don’t care what anybody in any of those roles have to say....
AI Creates Month’s Video Ads in Just 30 Minutes
🤯 Generated a month of video ad creatives in 30 mins 🔥 AI wrote scripts from winning formulas 🛠️ Realistic AI avatars 🤵 Perfect voiceovers 📦 Ready to upload and test This is crushing $3k video editors Want the workflow? RT + comment 'AI VIDEO'
Google Experiments Adding Web Mentions to Retailer Reviews
ICYMI: Google tests web mentions in the reviews section of retailer store pages https://t.co/SuUPYs3fu4 https://t.co/2sQKHp9rT9
Financial Fluency Doubles Owners' Cash Extraction From Revenue
If you don't have financial fluency, your chances of turning business revenue -> personal cash plummet. I have the data to prove it. I surveyed 200+ store owners as part of the 2026 eComFuel Trends Report (full report coming soon). One of the...
Know Your 12 Key Ecom Metrics or Fail
Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026...
Predict Demand, Optimize Inventory with E‑commerce Data
Using #Ecommerce Datasets to Predict Demand and Optimize Inventory - B2B Marketing Blog | Webbiquity - https://t.co/psCIERg8OO
Amazon Backs OpenAI with $50B, Co‑develops Custom Models
AMZN confirms today, in addition to $50b backing of OpenAI, it will co-develop custom models to power Amazon consumer tools, as reported by The Information I first reported details in @ReadTheAisle last week on Rufus shopping assistant being involved https://t.co/60Z6WBfyvh
Switch Platforms, Save Money, Multiply Sales
Bombas crashed twice on Shark Tank and lost $15k in minutes. They switched platforms, saved $108k/year, and did $17.2M in sales the next year. Meanwhile you're on a cheap host praying it holds during a sale. That's the gap.
AI and Intents Unite NEAR as Unified Commerce Layer
Here's my keynote from NEARCON earlier this week with all the launches and highlights – AI and Intents are converging to make NEAR the Unified Commerce Layer. We're in a new era of growth and adoption for @NEARProtocol.
Prioritize Contribution Margin Above All Other Metrics
99.7% to target on CM this month. Great growth teams are committed to a hierarchy of metrics. Every month is going to involve different trade offs to reach your goal. But great forecasting and execution requires being clear on the...
Master Incrementality Testing: From Replication to Golf Handicap
"I think it’s the most sophisticated conversation that will exist on this topic." @oliviaakory's feedback after watching back this episode. She and @Davisg207 came by the office to talk about Cozy Earth's incrementality testing journey. I think it is incredibly instructive...
AI SEO Hype Outpaces Real Results, Says Brand Leaders
SEO for AI—or AEO—is having a moment Profound just raised at $1B valuation But after talking to many brand leaders this week, most agree much of the hype in the space is outpacing results & no dashboard does the work for...
Third‑party Apps Often Bypass Consent Signals, Breaking Compliance
We’ve been running cookie compliance audits for our @Shopify retainer clients. A significant number of third-party apps and services either ignore consent signals or don’t properly integrate with Consent Mode. It's bad.
Cheap Experiments Outperform Expensive Guru Courses
I spent $10k on a Facebook ads course from a famous 'guru'. My ROAS went down. I spent $200 testing my own weird ad angles. Found a 5x ROAS winner in 48 hours. The market doesn't care about experts. Test...
Unified Email and SMS Boosts Retention Trust
The retention stack at most brands is three platforms pretending to be one. Email in one tool. SMS in another. A "customer journey" that's really just a guess stitched together from disconnected data. Attentive solves this by putting email and SMS in...
Product Feeds, Entity Consistency, and Taxonomy Drive 2026 Retail SEO
💰 What is the most underrated retail SEO lever for 2026? Key takeaways from an insightful roundup by @SearchPilot : * Feeds decide eligibility. Weak product data does not push you down a few spots. It can remove you from...
Build a Personal Cash Cushion, Not Just Business Equity
How much of your net worth is your business? Knot in your stomach? Keep reading. Roman Khan (@RomanEcom) spoke at one of our eComFuel events a few years ago. If you ever get the chance to meet Roman in person, do...
Validate Demand, Craft Standout Product, Let Creative Drive Sales
How to build a $10M+ ecom brand (based on some of the most expensive lessons I’ve ever learned) PRODUCT & BRAND - Dropshipping isn't a business, it's a test - validate demand then move to white-label or you'll be racing to the...