Delhi NCR Hosts 54 Grocery Delivery Startups, Disproving Myth
Why these random thoughts that people on X have- " hey anyone can set up new age businesses by losing money and there is no other moat" are so wrong. There were 54 grocery delivery start ups in Delhi NCR alone. https://t.co/S00vfn7flW
Third‑Party Delivery Only Viable If Fully Incremental
We did an economic impact study several years ago on third party delivery. Economically, the only way it made sense was if all the business was incremental, because if not it was just cannibalizing revenue. As noted, it's hard to...
Delay Outsourcing Fulfillment; Leaders End up Packing Boxes
60% of online retailers already outsource at least part of their fulfilment. The ones who wait too long? They're the ones spending leadership time packing boxes instead of growing the business. Know the signs 👇 https://t.co/r4ctl4lH4h
Instagram Adds In‑Reel Affiliate Tags, Boosting Creator Earnings
ICYMI: Instagram is rolling out the ability to use affiliate links to tag products in Reels. 🛍️ This removes friction that often comes with creators driving audiences to their link in bio or using comment automations to share affiliate links, likely...
July E‑commerce Shift Could Bankrupt Countless Small Traders
I seriously doubt consumers have the slightest idea how much e-commerce is going go change in July. And how many small traders will go out of business.
Set It Once, Let the Market Grow It
Marketplaces are wonderful because you set them once... and then they grow by the forces of the market https://t.co/ngUYORRY9P
High Delivery Rates Hide Critical Inbox Placement Mistakes
Your ESP shows a 99% delivery rate, but that doesn't tell you how many actually hit the inbox. Here are 6 deliverability mistakes most ecom brands are making: https://t.co/BjW9LnpKwd
Track Gift‑With‑Purchase Attach Rates Like Ad CTR
Running a Gift with Purchase promo without tracking attach rate is like running ads without tracking CTR. So we added analytics to @promopartypro today. Now you can see attach rate by campaign, product, and variant, and tell which gift is...
Trigger Personalized Postcards Directly From Shopify Flow
"Shopify Flow + PostPilot: PostPilot now works natively inside Shopify Flow. Trigger postcards on any customer behavior." Example: "A postcard landing when a customer hits a VIP spend milestone..." I always read @drewsanocki's newsletter for these @getpostpilot updates. https://t.co/UxEsZHNOe4
Get Ready for AI Shopping and SEO Evolution
How to Prepare for AI Shopping & the Future of E-commerce SEO with Tim Resnik Post: https://t.co/yXnT36Bq2w https://t.co/UjNxYRqOrx
Prepare Your Store for AI-Driven Shopping and SEO
New: How to Prepare for AI Shopping & the Future of E-commerce SEO Google, OpenAI, Amazon, and seemingly every platform are introducing new protocols + data feed attributes for folks who sell things online But what should folks in e-commerce do now?...
Google Gemini Tests Built-In Shopping Cart for Seamless Checkout
Expanding agentic shopping soon? -> Google Gemini is testing a built-in Shopping Cart and revamped settings "A dedicated cart inside Gemini would give that checkout flow a persistent home, making multi-item purchases and comparison shopping more practical for everyday users."...
Emotional Regulation Beats Marketing in E‑commerce Success
The most underrated ecom skill isn't marketing. It's emotional regulation. Staying calm when your best ad account gets banned. Not getting euphoric over one good sales day. That's the real game.
Testing AI Media Buyer Before Full Autonomy at 99% Accuracy
We’re about to start testing an AI media buyer. Essentially how it’s going to work is the AI buyer will come up with optimization ideas based on correlation between in platform, our MTA and MMM. Each optimization will be manually approved by...
AI Shopping Generates Unattributed Conversions, Skewing Attribution
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Grüns' DTC Surpasses AG1, Validating Omnichannel Strategy
Grüns built a successful omnichannel distribution network on the way to its acquisition by @Unilever for a reported $1.2 billion, with more than 7,000 retail doors in addition to Amazon. But its DTC site has also grown rapidly, and is about...
Live Shopping Boosts Snack Sales 30% Monthly, 2.5× Transactions
On @Whatnot, the live shopping platform, snacks and candy sales have grown ~30% m/m since last July, while transactions grew 2.5x. @garyvee sold out 1,055 units of “Heat Wave” gummies in minutes. More in the Live Shopping Update, presented by Whatnot: https://t.co/0lxFmMttn9...
Shopify’s Full‑Stack Merchant Moat Fuels Double‑Digit Margins
Founder-led software names with strong economic moats to watch 👇 $SHOP | Forward P/S 10.46x Shopify is monetizing the full merchant stack. Not just storefronts. Payments, credit, cross-border, logistics. Merchant solutions now drive ~75% of revenue. Take rate expands with every transaction layer...
Scale Faster: Test 5‑10 Creatives Weekly, Not One
I've seen inside 50+ ad accounts. Here's the pattern: Accounts that tested 1-2 new creatives a week stagnated. Accounts that tested 5-10 new creatives a week scaled. Your assumption that you'll find a winner eventually is wrong. You find winners...
Is Your Email Program Stuck at “Okay”?
Your email flows are running, your list is growing, and revenue looks okay. But "okay" is where most programs get stuck. Here are 6 signs yours has plateaued: https://t.co/BDEWXRyGoN
AI Quality Depends on Users, Not the Technology
51% of people use AI daily. Half of them hate it. I've used AI every single day for two years. I run a Shopify agency. I built workflows around it. And I can spot AI slop from across a parking lot....
Freshly Revamped Montana Knife Co Homepage Shines
We first built the @Montanaknifeco store theme a while back. It’s been too long since we touched the homepage. Just shipped a refresh, and I love how it turned out. https://t.co/gUydjIbxnR
Create Pro Video Ads in 90 Minutes – 70% Off
Seedance 2.0 just went live on Higgs for everyone. You can take one product image, write a few prompts, and have UGC, production-level, and lifestyle video ads ready in about 90 minutes. You can get up to 70% off right now with...
Drop the Checkout Gate, Boost Conversions Like Italic
Italic tested removing their membership gate for Black Friday. 30% of non-member shoppers later converted to paid members. Meanwhile you're forcing customers to create an account before checkout and wondering why your top-of-funnel traffic bounces.
Free Custom Video Ads Skyrocket Cold Outreach Responses
A 19-year-old freelancer scraped 5,000 Shopify stores from his bedroom. No degree. No portfolio. No LinkedIn with 10k followers. Just a spreadsheet, Apollo for contacts, and one weird idea that he tested on a loaf of bread Bakers don't hand out menus. They...
Delivery Giants Hike Fees as Energy Costs Surge
US delivery companies are passing higher energy costs onto their customers. FedEx and UPS fuel surcharges are up to ~27%, and Amazon added a 3.5% fee for third-party sellers. AMERICANS SHOULD SEND A BILL FOR DAMAGES TO TRUMP. https://t.co/oOjUlOb1ZA
Handling Refund Requests When No Shopify Transaction Exists
App devs, what do you do when a customer requests a refund (because a charge appeared on their Shopify bill) but there's no transaction to refund in the Shopify admin? https://t.co/JTXb8NK5uN
Rezolve Secures $232M Deal, Targets $360M Guidance
Macro: AI-commerce consolidation. Rezolve (RZLV) investor call; $232M contracted for 2026, $360M guidance vs Commerce.com's weak base. Risk: approvals & execution. Trading insight: consider long RZLV pre-call. 📞 — Viktor Kopylov, PhD, CFA More insights: t.me/si14Kopylov
Validate Ecom Demand Fast with Ugly Site Tests
If I lost everything and had to build a profitable ecom brand by summer, here's exactly what I'd do. 1. RUN THE UGLY WEBSITE TEST. Find a competitor with a horrible site, no real ads, and photos that look like they...
Beyond Engaged vs Unengaged: 6 Overlooked E‑com Segments
Most ecom brands segment by "engaged vs unengaged" and stop there. Here are 6 segments that most brands skip: https://t.co/SQEJtS1okC
Shopify Doubles Down on Partners, Reinvesting in Ecosystem
After the @Shopify Partner Town Hall and talking to @atleeclark, the message from the mothership is clear: Shopify is reinvesting in the partners who helped build this ecosystem from the ground up. I'm paying attention, and I like what I'm...
Value Beats Discounts: Free Bonus Sells Better
I tried to sell a $100 product with a 10% discount. Crickets. I sold the same product for $120 with a 'free' $20 bonus. It crushed. The market doesn't care about discounts. It cares about perceived value. Test everything.
Turn Your Storefront Into an AI-Powered Sales Endpoint
Your storefront is no longer just a website. It's an AI endpoint. April 28, I’m on a panel at @Shopify NY with the CTO of the world's largest Shopify agency and the e-commerce PM behind Teddy Baldassarre. Topic: How to structure...
Stop Using Vague Buzzwords—Add Real Detail
Your email copy is too vague. Every time you write "quality," "premium," "trusted," or "fast," you're writing a placeholder for a detail you haven't added yet. Here's what those swaps look like: https://t.co/AXPqwmDMZf
Shopee Offers Cheap Variety, but Hidden Costs Frustrate Users
Why I like Shopee - Cheaper from retails alot - Tons of product/ item from various variety and hard to find item from retails Why i hate Shopee - Need to go thru tons of duplicate items, alot time wasted - Seller who manipulate the...
10 Hidden Email Issues Plaguing Every E‑commerce Account
These 10 email problems show up in almost every ecom account we audit. Including the ones that look like they’re running fine. (bookmark this) https://t.co/TmpJZsENk4
Spotting Niche Trends Early Fuels $10M Success
In 2017, I saw a Facebook post from a mum sewing weighted blankets for her son. Then I launched Calming Blankets and did $10M in first proper year. This is how I predict winning trends before they happen: https://t.co/2y8EKhNoK8
Unlock Six-Figure Income with Low-Budget Supplement Dropshipping
How To Make F**k You” Money Dropshipping Supplements WATCH HERE 👉 https://t.co/DQBjyLXcH6 Most people are sleeping on one of the biggest opportunities in ecommerce right now: supplement dropshipping. In this video, I break down how to start a supplement brand with...
Retention, Not Acquisition, Drives Explosive Revenue Growth
Right now, this pattern is repeating itself in real time (D2C Wellness Brand) $1.2M/month… growth flat for the last 120 days “We’ve scaled… but now it just feels stuck” The issue wasn’t acquisition—it was weak retention economics We built LTV systems + repeat purchase...
Skimmable Pages with 3‑5 Benefits Beat Long Copy
I've reviewed 100+ product pages. Here's the pattern: Pages with 15 bullet points and long paragraphs failed. Pages with a clear headline, 3-5 core benefits, and strong social proof crushed it. Your customers don't read. They skim. Make it skimmable.
Catch the Next E‑commerce Wave Before It Closes
People I know who made tens of millions in ecom: > Got into dropshipping early > Got into Instagram shout-outs before influencer rates exploded > Got into Facebook ads before iOS 14 > Got into white-label before dropshipping got banned everywhere > Got into AI...
Stuck in the Past: Meta Spend Misaligned with Growth
pov: you take over a brand spending $500K/month on Meta and this is what you find: - built a wall around what worked at $100K - same "20% off" offer since day one - 90% of spend running to remarketing, zero prospecting -...
Score Your Welcome Flow, Not Just Scan It
You can't audit a welcome flow just by reading it. Yeah, you'll catch bad subject lines, weak copy, and ugly formatting. But you're not going to notice that email 3 is cannibalizing email 4's offer, or that your first email never...
Headless Theme Boosts Clicks; Excess Apps Kill Conversions
Ruggable saw a 300% increase in organic search clicks after switching to a headless theme that cut their site speed by 40%. Meanwhile you're stacking 15 different Shopify apps that slow your site to a crawl and wondering why nobody...
Aggregates Guide Tests, Brand Data Drives Decisions
Some individual brand illustrations of the relationship between campaign level CPMr and iROAS. Important to always view aggregate data as generally useful and specifically useless. Use aggregates to help you decide which things to test first and then check the data...
Google Core Update Shifts Ecommerce Visibility to Specific, Value‑Rich Sites
🚨 After analyzing some of the ecommerce winners and losers from the Google March Core Update, the clearest pattern is that it redistributed visibility unevenly across query sets, with no single obvious explanation behind all shifts and a few late...
From Floor Scrubber to $500M Sales: 7 Essential Skills
At 21, I was working 16 hours a day packing orders and scrubbing floors. By 27, I'd done over half a billion in sales. Here are the 7 skills I wish I knew back when I started: https://t.co/c73PaL9rN0
Success Comes From Systematic Testing, Not Luck
Everyone sees a successful store: 'They got lucky with the product.' Ecom founders see a successful store: 'They tested 50 products before this one and built a system to do it.' Different perspective.
Top Agencies Earn 9× More From Automations
Here's how you know if your agency is in the top 10% of ecommerce marketing agencies: @Omnisend just analyzed 717 agencies managing almost 3,000 brands, and the gap between the best and everyone else is bigger than you'd think. The top agencies...
Unlock $15K‑20K Monthly with 11 Essential Email Fl
A brand doing $200K/month can capture $15-20K/month from one automation they didn't have turned on. Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20-30%, you built your launch setup and stopped. 11 flows...