Clarity Beats Fancy: Simple Loom Video Outperforms $5k Production
I spent $5k on a fancy explainer video. It had a 10% view-through rate. I recorded a simple screen-share with Loom. It had a 70% view-through rate and drove sales. The market doesn't care about fancy. It cares about clarity. Test everything.
AEO/GEO Strategy Dramatically Boosts Impressions
SoOoOoOo the AEO/GEO strategy stuff you keep hearing about *actually* works for increasing impressions in a very big way https://t.co/WkJfoUTEc9
Amazon's Big Spring Sale: Up to 50% Off Tools
Early Amazon Big Spring Sale deals are live on tools and outdoor equipment from DeWalt, Craftsman, Bosch, Greenworks, and more—with savings up to 50% off. https://t.co/Atqjulni2k https://t.co/nxrswbidfl
Research on ChatGPT, Buy Elsewhere: Instant Checkout Lags
Where you discover ≠ where you buy. People use ChatGPT to research what to buy. Then they leave to actually buy it. Instant checkout converts 3x worse than clicking out to the store.
Invest in These DTC Essentials, Not Fancy Extras
A few things that are actually worth the money (for DTC operators): • A founder who will record videos • Knowing contribution margin before opening Ads Manager • A creative producer you can text at 9 am and have content ASAP • Raw over...
Prophit Engine Delivers Accurate Forecasts, Consistent Growth, Lower Costs
More isn't always better. Better is better. Forecast more accurately, grow contribution more consistently all while saving money with the Prophit Engine from CTC. Big love to the boys: @Seanfrank @iamshackelford @Jaredorkin @stevenborrelli @steviej @SJohnson_89 for the acting brilliance. This one is a...
Turn Customers Into Creators, Cut Ads, Grow 50%
Chubbies grew 50% year-over-year by turning 1.5M customers into content creators. Free UGC from their 'Chubster Nation' replaced paid ads. Meanwhile you're spending on ads with no community behind your brand. That's the gap.
AI Agents Poised to Capture Up to 25% E‑Commerce
J.P. Morgan & Mirakl Nexus Unveil AI Agent Checkout A first-of-its-kind solution designed to enable secure AI agent checkouts for enterprise merchants. J.P. Morgan’s tokenization and fraud protection to allow agents to move from "browsing" to "buying" within a regulated framework....
Diversify Ad Spend: Single-Platform Reliance Risks Revenue
Pinterest's CEO blamed tariffs for the company's weak Q4 2025 performance. > Stock dropped nearly 17% > They laid off 15% of the workforce. Tariffs had nothing to do with it… Pinterest's ad auction was being propped up by a handful of large...
MELI's Explosive Growth Shows Market Undervaluation
$MELI - Why the market is underestimating this stock. 👇 Revenue growth accelerated to +40% YoY (+36.8% FX-neutral). Gross merchandise volume grew +36.8% YoY (+36.5% FX-neutral), while successful items sold increased +43% YoY — suggesting higher engagement, increased purchase frequency, and...
Plaud Pro Launches in India at ₹19,490
Plaud is finally selling in India through Amazon. The company is now officially selling its new Plaud Pro device for ₹19,490. The device sells for $189 in the U.S. https://t.co/O2S52C07LL
Ecom Founders Turn Monday Dread Into Opportunity
Everyone on a Monday morning: 'Ugh, another week.' Ecom founders on a Monday morning: 'New week, new ad budget, new tests to run.' Different mindset. Different life.
Master Sniper Finds Elite Vintage Ralph Lauren on eBay
Not gonna lie—I am a god damn sniper when it comes to finding elite vintage Ralph Lauren on eBay https://t.co/JZpd49HgJ9
Prime Members Pay Half for Ultra‑fast Delivery
"Amazon Prime members get even more value with discounted delivery fees of $9.99 for 1-hour delivery and $4.99 for 3-hour delivery [in select cities]. Customers without a Prime membership pay $19.99 for 1-hour delivery and $14.99 for 3-hour delivery."
Amazon Slashes USPS Use, Threatening Post Office
Amazon to cut use of USPS by 2/3+. This would be a big hit for the Post Office. How much of it will Amazon deliver? Capital cost for trucks and vans? Additional employees? Savings? ROI? Improved delivery speed? Sales growth...
Give Ads 3‑4
I've analysed 500+ ad accounts. Here's the pattern: Accounts that killed ads after 24 hours never found winners. Accounts that let ads run 3-4 days found scalable campaigns. Your assumption that you should kill losers fast is wrong. You need...
Incremental Attribution Cuts CPM 68% and Boosts Reach
A compelling case for more Incremental Attribution in your ad accounts. Maybe. I know many people are concerned with driving access to more NEW CUSTOMERS on meta. In a test across 13 accounts we found that IA campaigns delivered a 68% average...
Gain Clarity, Accountability, and Capacity with Prophit Engine
Ditch the chaos. Create clarity (more accurate forecasting) accountability (responsibility for growing contribution) and capacity. (one empowered operator saving you thousands in labor and tooling) I'd love to show you how the Prophit Engine gives you the confidence that you will achieve you goals.
Unified Attribution Solves Conflicting Credit Across Platforms
The eCom world is obsessed with making decisions based on attribution data...but Meta and Google are claiming the credit for the SAME conversion • You recalculate your break-even ROAS. • You shift budget. • You scale what looks like a winner. But if the...
Amazon's 3‑Hour, 1‑Hour Delivery Threatens E‑commerce Competition
Focus on ecommerce? When speed is important for an order, good luck competing with Amazon -> Amazon begins 3-hour deliveries in ~2K US cities and towns and 1-hour deliveries in hundreds of those areas, after 2025 pilots; 90K+ products...
Amazon Launches 1‑3‑hour Delivery, Fueling Ultrafast Shipping Trend
Amazon rolls out 1-hour, 3-hour delivery as ultrafast shipping trend grows in the U.S. https://t.co/EFa2clCW92
Micro‑influencers, Not Megastars, Drove Fashion Nova’s $1B Revenue
Fashion Nova hit $1B+ in revenue by building a micro-influencer army. Automated gifting. Structured content formats. Thousands of small creators as a scalable engine. Meanwhile you're DMing one big influencer hoping they reply. That's the gap.
European Auction Sites Demand Absurdly Many Verification Steps
Creating an account on a European auction site is so hard that sometimes I keep going just to see if it's actually possible. The Druot account I just created required four separate confirmation codes. But that was easy compared to...
They Chose the Worst Possible CTA Button Label
Out of all the things they could have put on the button right next to the price (e.g. "Learn More," etc)... this is where they landed?
Timeless Solutions Outlast Fleeting TikTok Trends
I lost $9k on a product that was trending on TikTok. The trend died in a week. I launched a product that solves a timeless boring problem. It's been selling for 2 years. The market doesn't care about trends. It...
Shopify Preps AI Personal Shoppers for Tailored Commerce
Focus on ecommerce? He's referring to a Jarvis-like experience -> Shopify is preparing for AI shopping agents to change everything, exec says “We’re going to begin to use these agentic applications as these kinds of personal shoppers,” he said, adding that...
Simplify Complex Options with Calm, Step‑by‑Step Flow
I keep seeing teams panic about product pages with lots of options. Size, finish, accessories, delivery choices. Suddenly the page looks like the cockpit of a small aircraft. The options aren’t always the problem. The problem is making the customer do all the...
New Legislation Guarantees Free Shipping for Consumers
The Bill for Free Shipping Has Finally Arrived - https://t.co/6zb11RFv7C #freeshipping #ecommerce #parcelshipping #retail #retailers #supplychain #logistics
Taiwan's E‑commerce Lag Stems From Cultural and Logistical Barriers
Former Head of Retail at $CPNG on why e-commerce penetration in Taiwan is smaller compared to the U.S. and China
Entrepreneurs Turn Problems Into Profit Opportunities
Everyone sees a problem: 'Someone should fix that.' Ecom founders see a problem: 'I can build a business that fixes that.' Different mindset. Different bank account.
Conversion-Focused Ads Beat Generic
ColourPop ran a Disney collab campaign on Facebook with conversion-focused ads. They hit a 15x ROAS. Meanwhile you're boosting posts with no clear sales objective and wondering why nothing converts. That's the gap.
2026’s Proven Blueprint for Fashion Dropshipping Success
How To Start Fashion Dropshipping in 2026 (The NEW Way That Works) WATCH HERE 👉 https://t.co/qGrXncGUxm Stop following outdated 2025 advice. In this 49-minute guide, I’m showing you how to ACTUALLY start a fashion dropshipping store on Shopify in 2026. Forget the...
Physical Stores Amplify Digital Efficiency, Not Replace It
Meta CPMs up 22.58%. Google CPA up 17.25% ...and suddenly every DTC brand wants a pop-up shop. The majority of brands aren't even testing physical. They're testing Amazon and wholesale. And almost every time they look at those channels as...
Instant Photo Upload Generates Sale Within an Hour
Out for a walk today, took a photo with my phone camera. Posted it right there instantly on @InPixr in my smartphone's built in web browser. Then less than an hour later, it already had a sale. This is exactly why I invested...
One Clear CTA Beats Multiple Options Every Time
I've tested 100+ landing pages. Here's the pattern: Pages with a single clear call-to-action converted at 10%. Pages with multiple CTAs converted at 1%. Your assumption that you need to give people options is wrong. Give them one clear path....
Separate Sold Pieces to Keep Inventory Appealing
Mixing sold with available art on a website or storefront is not a good idea. Why? Imagine walking into a store, seeing something you want to buy, taking it up to the counter and being told, "Sorry, it's sold. You'll...
Know Each Ad’s Marginal Value to Set Production Costs
What is the marginal value of every ad you create? This is a critical metric to understand what you should be willing to pay for each asset you create. No different than COGs vs. MSRP. This idea is the starting point for...
Personalized Emails Deliver 4X Revenue Boost Over Blasts
Pura Vida got a 4X lift in email revenue by sending personalised emails based on customer history instead of generic blasts. Revenue grew 50% year-over-year. Meanwhile you're blasting your whole list with the same email. That's the gap.
Prioritize One‑Sentence Chat for Immediate User Value
A friend at 1Password pointed out Loblaws letting customers order groceries through ChatGPT. No app. No search. Just ask and get what you need. That’s a massive UX shift. If your product can be used by talking to it, someone...
Human Stories Turn Luxury From Cold to Warm
I was on a call with a high-end ecommerce brand this week, and they said something that stuck with me. They wanted the online experience to feel like walking into a luxury store. Calm. Confident. Easy. What they didn't want was the...
Shopify Products Stay in ChatGPT, Checkout Shifts to Merchant Sites
The shift away from buying in ChatGPT continues. And Shopify's email to customers was as clear as mud :) -> Here's what's actually going to happen: Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically...
Criteo CEO Discusses AI‑Powered RecSys, Automation, OpenAI Deal
This week on the Mobile Dev Memo podcast, I interview Criteo’s CEO about the company’s RecSys system for retail use cases, its Criteo GO automation platform, and its recently-announced partnership with OpenAI. https://t.co/Tuy7wrnLJg
Treat Complaints as Free Feedback, Boost Brand Loyalty
Everyone when they get a customer complaint: Gets defensive. Ecom founders when they get a customer complaint: See it as free feedback to improve their business. Different mindset. Different brand loyalty.
AI Context Layer Unlocks Real‑Time eCommerce Potential
What is the AI "Context Layer" and why does it matter? Let me show you a realtime example. If you are experiencing limitations in how AI is able to impact your eCommerce business specifically check this out. https://t.co/G0Vvc8h08y
MELI Plunges 35% Despite Booming Growth Metrics
MELI is down 🔻35% from its 52-week high, meanwhile: • 25+ quarter of >30% revenue growth • 83 million unique active buyers (+24%) • Total payment volume of $83B (+42%) And now trading at its lowest valuation ever.
Make Email Copy Memorable with Specific Numbers
Most email copy isn't bad. It's just forgettable. The problem is vagueness. "Thousands of happy customers" could be anyone. "4,312 customers, 74% reordered within 60 days" is you. Go through your last email. Find every line that could have been written by...
Seller Urges Etsy to End Vacation Mode After Tax Update
Hey @etsy - it's been a week since I updated my tax info. Can you take my shop off 'Vacation Mode' now, please??
Live Walkthrough: Discover How the Prophit Engine Works
Today at 11am PT @itslukeaustin and I are walking through the Prophit Engine live. What it is. How it works. Who it's for. https://t.co/GX7yzTTDT8
AI Search Tools Multiply Subscriptions, Need Consolidation Solution
Getting into AI for search has me with *so many* new monthly subscriptions, and I don't love that It reminds me of ecom where you have all these best-in-class integrations, and those add up quickly Who's solving for this?
AI Dropshipping Blurs Reality, Fuels New Era Profits
AI fashion dropshipping is changing the game. I’ve always wanted to own a Nissan Skyline R34… For years it felt unrealistic. Now it feels achievable. Not because I got lucky. Because I adapted. The crazy part? Everything you’re looking at in this carousel is connected. New era businesses. New...