Klaviyo’s “Waterfall” Ensures Fallback Identity Resolution
These flows look insane, right? It's intentional. We call it the waterfall. If the first identity resolution service doesn't fire, the next one catches it, and on down the line. One of the craziest things I've seen in Klaviyo but it works. https://t.co/TdXk7pMTmd
Viral Video Earns $1B; Quotes Get Zero Traction
Dollar Shave Club made $1B from ONE viral video. Meanwhile you're posting 'motivational quotes' nobody reads. That's the gap.
Fewer SKUs, Better Margins, Happier Founder
I know stores doing $500k/year with 2 products. I know stores doing $50k/year with 50 products. Product count isn't the metric. Focus is. Less SKUs better margins happier founder.
Master All Six Essential Ecommerce Email Flows
The 6 flows that should be running in every ecommerce email account. Most brands have 2 or 3. The ones doing it right have all 6. Here’s how to think about them: Welcome is your handshake. Highest open rates you’ll see. Don’t blow...
22‑Year‑Old Rakes $200K Days
Investigating The 22/yo Who Got Rich Selling Boring Digital Products WATCH HERE 👉 https://t.co/zuimbouzPJ Franco has built a massive business selling digital products. He’s scaling to $200k days, becoming one of the highest-paid digital product sellers at the age of 22....
Ecom Founders Turn Sunday Dread Into Strategic Planning
Everyone on Sunday: I don't want to go to work tomorrow. Ecom founders on Sunday: Planning the week's A/B tests and product launches. Different mindset. Different life.
Websites Must Evolve Into User‑Controlled Dynamic Interfaces
The annoying part about being able to build ANY interface at the drop of a hat with Claude Code is that… You want to pull your hair out when a website’s design doesn’t serve you. Pinterest: why aren’t ads pinnable? Why...
Early Influencer Gifting Fueled MVMT’s $100M Success
MVMT watches made $100M with ONE strategy: influencer gifting before anyone else did it at scale. Meanwhile you're waiting for organic reach. That's the gap.
Everyday You’re Already Selling—Now Just Add Checkout
You’re already selling every day. Ideas, perspectives, trust. The only difference now is there’s a checkout link.
Profits Don't Prevent Bankruptcy—Cash Flow Is Critical
Your P&L looks incredible. Record profits. Then you go bankrupt. How?! By misunderstanding what your financial statements are telling you. Think of your business as an airplane. Your income statement represents trajectory. Assuming you can survive any turbulence and keep flying, you'll get...
One Sustainable Innovation Earned $100M, Others Copy
Allbirds made $100M from ONE material innovation: sustainable wool shoes. Meanwhile you're dropshipping the same AliExpress products as 500 other stores. That's the gap.
Get Practical 8-Flow Blueprint and Segmentation Guide
Most webinars are a waste of time. This one WON'T be. Here's why: - The 8 flows we build for every client, in order - What real segmentation actually looks like - A 90-day build plan so you stop guessing what to do next Tuesday,...
Clarity Beats Fancy Design: Simpler Pages Convert Better
I've tested 150+ landing pages. Here's the pattern: Pages I thought were 'too simple' converted at 8%. Pages I 'perfected' for weeks converted at 2%. Your aesthetic doesn't matter. Clarity does. Test everything. Trust nothing.
Know Your Numbers: Preserve 30% Margins at Scale
At one point, I was doing over $100M in revenue and genuinely didn't know how much money I had. I didn’t know if I could afford to spend $2,000 a month or $200,000 a month. I literally couldn't tell what I could...
Ecom Founders Brunch: Metrics over Hangovers
Everyone at brunch: I'm so hungover. Ecom founders at brunch: Checking if that email sequence hit 30% open rate. Different mindset. Different life.
AI Agents Must Run Your Business Operations
This is what AI agents should actually do. Not just chat. Not just answer questions. Actually run your business operations: → Automates email, calendar, CRM, invoicing → Takes browser-level actions across the web → Scans signals and finds customers for you → Creates decks, videos, research,...
Stop DIY Taxes—Automate with Anrok for Scale
4 signs you should not be going it alone, tax-wise: 1. You are not, in fact, an accountant. 2. You crossed the $1M annual sales mark and your tax filings went from 2 --> 40, overnight. 3. You did not...
Authenticity Beats High Production Value Every Time
I spent $20k on a brand photoshoot with models and studios. Competitor shot iPhone videos in their bedroom. Their content got 4x more engagement. Production value doesn't matter. Authenticity does. Test everything.
Master Depth, Volume, Live to Boost Followers
Depth Volume Live The DVL discipline will change the outcomes so many of you strive to …. Depth - so many of you want more followers and sales but don’t reply To a single dm or comment .. from 2007-2011 I...
ChatGPT Could Power Universal Price Comparisons via Shopify Catalog
I saw a Q&A that mentioned @Shopify's Catalog MCP provides a "List of shops selling the product with specific prices" along with a Universal Product ID. Does that mean a shopper could use chatgpt for easy price comparison shopping across...
Upgrade to a 5‑Email Welcome Series for Real Conversions
Most brands build a 3-email welcome series and never touch it again. Here's the 5-email flow that actually converts: https://t.co/mDwary7P4f
AI Ended Dropshipping; Human Strategy Wins 2026
AI just Killed Dropshipping... Here's What's Replacing it Today Watch here 👉 https://t.co/ZExaWfvw02 AI has turned dropshipping into a race of copycats. In this video, I explain how automation is pushing beginners into competing on the same products, killing stores before...
Hire Top Talent, Scale From 7 to 9 Figures
A live look at brands who “can’t afford a bigger team or agency fees” yet are stuck doing 7 figs for the last 3 years… All while we built a 9 figure hold co in 4 years by hiring top talent...
Home Try-On Drives $250M Eyewear Disruption
Warby Parker made $250M disrupting eyewear with ONE insight: people will buy glasses online if you let them try 5 at home. Meanwhile you're optimizing button colors. That's the gap.
Switching to CHF Only for Salary Stability
I’m no longer accepting payment in USD. CHF only. I like my salary stable, not on life support.
Collectibles Marketing Unlocks New Audiences and Revenue
One of the biggest opportunities most people are sleeping on in 2026 and beyond is using collectibles — and collectibles strategy — as marketing to enhance their relationship with current consumers, open up new audiences, and find new revenue streams. What’s...
Seeking Brands Collaborating with YouTube Creators for Content
For an article: I'm looking to connect with brands partnering w/ creators/influencers on YouTube content (be it a one-off vlog, an ongoing series, etc.) I know @Huckberry, @CAVA, + others do this (and would love to speak with their teams. ...
Bain Forecasts US Retail Sales Slowing to 3.5% in 2026
Bain & Co predicting a slight slow down of U.S. retail sales to 3.5% in 2026 https://t.co/wNVSeqUrE0
Price for VAT Upfront or Lose 20% Margins
VAT will kill your international margins if you don't price for it upfront. Here's the mistake I see all the time: Brand launches in the EU. Pricing stays the same as in the US. Orders start coming in, and revenue looks good...
E‑commerce Founders Prioritize Metrics over Resolutions
Everyone at the gym: New year new me. Ecom founders at the gym: Thinking about that 3.2% cart abandonment spike. Different mindset. Different life.
Brands Must Prioritize Analytics over High CPM Confidence
$60CPM's... No conversion tracking... "confident in unique ad value despite limited analytics" Ugh. Brands need to learn from AppLovin's rollout to new ad channels. https://t.co/v4qSx7wveH
Pre‑order Ads Succeed only for Truly Unique Products
I had a friend recently ask me if he should run ads for pre-orders while he's out of stock until March. His raw material sources are backed up from Chinese New Year, and he can't manufacture again for weeks. But when it...
Purpose over Features: Simpler Product Drives Massive Sales
Bombas made $100M selling socks with ONE differentiator: donate one pair per purchase. Meanwhile you're adding 15 features nobody asked for. That's the gap.
AI Fashion Tools Must Cut Returns, Not Just Show Off
NRF is drowning in “AI for fashion” demos, from styling assistants like Ask Ralph to one-click shopping via Copilot/Gemini/ChatGPT. Do customers want this… or is it just retail tech cosplay? If AI doesn’t reduce returns or improve trust, it’s innovation theater. https://t.co/Lym3BLrso4
Data Beats Confidence: Test Everything, Scale Fast
I've run 300+ ad campaigns. Here's the pattern: Campaigns I thought would 'crush' died day 2. Campaigns I 'threw together' scaled to 6 figures. Your confidence doesn't matter. The data does. Test everything. Trust nothing.
Glossier Grew on Community, Not Ad Spend
Glossier spent $0 on ads for their first 2 years. Just UGC and community. Meanwhile you're burning budget on cold traffic. That's the gap.
Creative Mastery Replaces Media Buyers in Modern Ecom
Hiring technical media buyers is completely outdated now. The ecom world has moved on from having that as a dedicated role. When you're hiring for paid acquisition, you should only focus on the following: - Creative management - Understanding why something...
Stop Excuses, Start Authentic Storytelling for Your Brand
You are the interesting “part” stop 🛑 with the excuses of equipment or lighting ot all the other stuff u come up with that’s an excuse to authenticity & consistency .. Start telling your story Start telling your company’s story Start making...
Test, Don't Trust Theories: Real Market Wins
I lost $8k testing a pet product 'experts' said was saturated. It's now doing $40k/month. I spent $12k on a 'blue ocean' product. Dead in 3 weeks. The market doesn't care about theories. Test everything.
ChatGPT Drives Shopify Sales, Adds 4% Fee for Merchants
so chatgpt can help you with buying Shopify products, but the merchant will pay 4% more, which goes to openai (edited an earlier mistake) given current user base, Shopify merchants should be happy to get additional traffic combined w ads, kinda feels...
Feb 18 Massive Drop: Grab a $99 Box
Feb 18th massive drop - who wants to get a box for $99 ? https://t.co/SD4EAUIWbq https://t.co/nBnCxaq8Q3
Ecom Founders Work Weekends, Chasing Ad Scaling
Everyone on Friday: Thank God it's the weekend. Ecom founders on Friday: Which ads scaled this week? Different mindset. Different life.
Cheap AI Stack Enables New Millionaires This Year
Claude + Nano Banana is going to make multiple millionaires this year. This is the same as when people figured out Facebook ads in 2016-2017. People were making millions with terrible websites and average products just because they figured out the traffic...
Move Social Proof Above the Fold, Earn Millions
Gymshark made $2.1M from ONE homepage change: moving social proof above the fold. Meanwhile you're debating font sizes. That's the gap.
Walmart Deploys AI to Pre‑Position Stock Before Storm
Walmart is using AI forecasting + simulation to reroute inventory ahead of a winter storm so essentials are in the right stores before roads turn into a mess. This is the future of retail ops. Not “supply chain resilience” as a slogan,...
Use Copywriting Frameworks to Write 10× Faster
The Holy Grail of Copywriting Frameworks: Never write from scratch again ❌ Use one of these frameworks below to “assemble” your copy. Writing is 10x easier when you do this. — If you found this helpful, please leave a comment and let me know....
Invest in Expert Guides to Boost AI SEO Authority
💰 Ecommerce: Stop overlooking informational content investment, especially now with AI platforms. This is content that should be used not only for a comprehensive “learn” or “inspirational” section, with tips written by real experts and based on experience. This is particularly...
Automation Flows Boost Email Revenue 30% in 2025
Automations drove 30% of email revenue in 2025. From 2% of sends. But most of the brands we audit still treat flows like a set-it-and-forget-it checkbox. On Feb 3rd, @yojimmykim and I are walking through how we actually structure retention. 8 flows. Real segmentation. A 90-day...
AI Agents Erase Traditional Brand Loyalty Forever
AI Agents Are Killing Brand Loyalty — And Reshaping How We Shop AI driven personalisation and recommendations are changing consumer habits — the article argues we may be witnessing the end of traditional brand loyalty. Read more 👉 https://lnkd.in/eKJxW8du #AI...
Use AI for Summaries, Not Autopilot Guides
🤖 Let’s talk about good AI content use cases: Although AI-generated content is used in many scenarios, in some cases it doesn’t make sense and can do more harm than good (eg. writing guides on autopilot, without real human experience...