Market Wins Over Gut: Test Every Product
I lost $7k testing a jewellery product everyone said was a guaranteed winner. It flopped. I spent $500 on a 'boring' kitchen gadget. It's now doing $30k/month. The market doesn't care about your gut feeling. Test everything.
AI‑Powered Descriptions Boost Ecommerce Traffic 368% YoY
Ecommerce SEO: here's how we increased merchant listing traffic for my client by 368% YoY. For this client, the uplift YoY compared to 2024 was so significant that it made 2025 a challenge to outperform... but we managed to do it...
Direct-to-Consumer Infrastructure Powers J. Cole’s Album Sales
Direct-to-consumer is still a big opportunity, even for the biggest artists in the world. That’s the opportunity EVEN saw. Build the infrastructure once, make it work at every scale, and help artists turn moments into sales. The company just powered J....
AI-Driven Playbook: Build $100M Ecommerce From Scratch
How to build a $100M+ company with AI in ecommerce: Step 1: AI scrapes social media for viral content in a niche It's watching what's trending, what's getting engagement, what people are talking about. Step 2: AI creates organic content around that niche Start...
Meta Prioritizes Broad Targeting Over Tight Layering
Meta just made detailed targeting "mostly a suggestion." Graph API v25 dropped this month bringing an inevitable conclusion to a direction they have been signaling for a long time. Your audience selections? They're now inputs, not constraints. If you're still building campaigns around tight...
Influencers Drove Gymshark’s $128M Growth, Not Ads
Gymshark went from $0 to $128M in 6 years using influencer marketing. No TV ads. No billboards. Just athletes who genuinely wore the brand. Meanwhile you're running cold Facebook ads with zero social proof. That's the gap.
Monetize Your Thank‑You Page with One‑Click Upsells
Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...
Final Drop: All‑In‑One E‑Commerce AI Toolkit
🎁 FINAL DROP: Complete E-commerce AI Toolkit. 50+ prompts for products pages ads emails funnels. Competitor analysis templates. Testing frameworks. Product research guides. Comment 'AI TOOLKIT' and follow. Sending in 24 hours. Let's dominate.
Earn $54K in 30 Days with One AI Ad
How I Made $54,475.77 In 30 Days Dropshipping With ONE ad. (using ai) WATCH HERE 👉 https://t.co/2mf1hNdgQe https://t.co/KYbiqXcX0P
Tariffs Spike Costs—Recalculate Your Break‑Even ROAS
Your ROAS looks fine, but your margins are bleeding. Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. You’re still trusting a dashboard number that’s been outdated for months. Recalculate your break-even, and thank me later.
All‑In Effort Turns Failure Into Success
I failed for 6 years straight before anything worked. I was living with my parents, had $0 in my bank account multiple times, and just wondered if I was smart enough to become rich. For me winning stopped being about money,...
Add Organization & WebSite Schema to All Homepages
SEO Tip: when it comes to using Schema for the homepage on a site, there are two types that I gravitate towards and recommend (especially for eCommerce stores). The two types are Organization and WebSite Schema, being tags that I see...
Ecom Founders Calculate ROI on Every Cocktail
Everyone at the bar: Let me buy you a drink. Ecom founders at the bar: Calculating whether that $8 cocktail would be better spent on ad testing. Different mindset. Different life.
Live Shopify Store Audits: Free Real‑Time Feedback
Submit your Shopify store and I'll tell you what's wrong with it. Live. On camera. March 3rd at @taskhusky's #StyleAndScale https://t.co/JvsOUTavfI Free, replays available.
Product Economics Beat Niche: 8 Traits for E‑com Scaling
Best product characteristics for scaling in ecom: - High margin (80% gross) - Clear unique selling proposition - Can run variations without confusing the brand - Works on Facebook without needing education - Not easily replicated - Has repeat purchase potential or natural gifting angle - Can...
Join My Whatnot Stream—Mention Threads for Perks
https://www.whatnot.com/s/ePYH7Nq8 Come check this out an say u came from threads - I’m in here
Share Your SEO Challenges, Win a Hoodie
🚨 Take the #SEOFOMO's Ecommerce SEO & AI Search Optimization Survey [2026] and participate in an SEOFOMO Hoodie & Mug Giveaway 👇 Answer the SEOFOMO Ecommerce SEO & AI Search Optimization Survey and help us identify this year’s biggest ecommerce SEO...
Subscription Model Boosts LTV, One‑Time Sales Lag
Quip made $100M disrupting toothbrushes with ONE model: subscription delivery. Meanwhile you're doing one-time sales and wondering why LTV is low. That's the gap.
Niche Solves, Mass Appeal Fails: Test Everything
I lost $16k testing apparel 'everyone wears.' Zero traction. I tested apparel for a tiny subculture. Scaled to $90k/month with raving fans. The market doesn't care about mass appeal. It cares about solving specific problems for specific people. Test everything.
Physical Merch Fuels Brand, Drives New NFT Collectors
Our physical products are built to build the brand and have new collectors join our world (more than selling stuff to existing collectors) we are very confident this leads all to collect the digital (NFTs) we are getting decent at...
Sell Early: Immediate Upsells Boost AOV 35%
I've tested 180+ upsell strategies. Here's the pattern: Upsells I thought were 'too soon' added 35% AOV. Upsells I 'waited for right moment' added 8% AOV. Your timing concerns don't matter. Immediate relevance does. Test everything. Trust nothing.
Liquidity Beats Private Deal Hassles, Even for Savvy Investors
I know a guy who bought Tesla in the early 2010s, close to the IPO. Made a killing. And he'd made a lot of other really savvy bets over the years. So I was excited to have him in the syndicate I was...
Hire a CMO Only After Reaching $50M Revenue
One of the most common questions I get asked is "Do I need a CMO?" My answer is always that you don't need a CMO until you’re pushing $50M/year minimum. They’re the most fired role out of any C-level suite...
Design Wins When You Redesign the Entire Service
I once worked with a company that sold frozen ready meals to elderly customers. They wanted better website conversion rates. Straightforward brief, right? We did user research and found the real problems had nothing to do with the website: - Customers were...
Weekly Launches Drive FOMO, Not Months of Perfection
ColourPop made $100M with ONE insight: launch new products weekly to create FOMO. Meanwhile you're perfecting one product for 6 months. That's the gap.
Tease, Don’t Tell: Subject Lines Spark Curiosity
Most subject lines announce. The best ones tease. "Our New Spring Collection" tells me what's inside before I open it. There's nothing left to be curious about. "We almost didn't release these" makes me need to know why. One gives away the answer....
Spend at Your Marginal Frontier, Not Just More
Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before...
Clear Messaging Beats Fancy Themes for Higher Conversions
I know founders with perfect Shopify themes getting 1% conversion. I know founders with basic themes getting 6% conversion. Theme beauty doesn't matter. Offer clarity does. Fix your messaging before your design.
Seeking 3PL Partners for Canada, Australia, UK Expansion
Who should we be working with for international 3PLs? Looking to expand to Canada, Australia, UK to start.
Launch Your First E‑Commerce Brand in 2026: 100 Niche Ideas
2026 is the year you launch your first ecom brand. Here's 100 niches you could innovate on today: 1. Wearable blankets (Don't copy me haha) 2. Weighted products (blankets, eye masks, lap pads) 3. Pet comfort products 4. Pet travel accessories 5. Ergonomic pillows 6. Sleep accessories 7....
Your Brand Lives in the Final‑mile Delivery
Even if you obsess over sourcing and inventory turns, the people who deliver define your brand. Final-mile delivery is often the only human interaction customers see. If that sofa sits in the rain, nothing else matters: https://t.co/6dKPqYm7fN #FinalMileDelivery https://t.co/TTBSHQWArG
Self‑funded Risk and Standards Built $100M Wellness Brand
She built a $100M wellness brand after doctors gave her codeine and no plan. Siff Haider and her husband launched Arrae in 2020 with two products, funded it with their wedding savings, and hit $1M in nine months without raising capital. They...
Amazon Teams with OpenAI for Custom Shopping AI
🚨 My new exclusive at @ReadTheAisle Amazon has discussed w/ OpenAI working on custom shopping-related AI tied to Rufus, after using its own models and then Anthropic’s, according to sources briefed. The focus goes beyond Rufus’ main use of product Q&A https://t.co/60Z6WBfyvh
One Quirky Prop Turned a Bland Shirt Ad Into Bestseller
Every shirt ad looked the same. One prop changed everything. In 1951, Hathaway was a small shirt company from Maine that most people had never heard of. They had a $30,000 ad budget, a fraction of what their competitors were spending,...
Build a 2026 Digital Store Using AI Tools
How To Build A Digital Product Store With AI In 2026 WATCH HERE 👉 https://t.co/ijT1ejXe7l In this video, I show you step-by-step how to build a digital product store using AI in 2026, including how to generate product images, write high-converting...
AI Retention Beats Humans by Making Competitors Look Inferior
I teach retention for a living. I've built post-purchase flows for 200+ brands. But I just heard a demo of an AI trying to retain a canceling Spotify customer. And it used tactics most human reps never even attempt. Customer: "You raised...
Conversion Tweaks Beat Pricey Platform Migrations Every Time
I spent $40k on a Shopify Plus migration. No revenue increase. Competitor optimized their product pages. 30% revenue increase. Platform doesn't matter. Conversion optimization does. Test everything.
Checkout Now Shows Prices in Your Local Currency
Starting February 18, our checkout page will display prices in students' local currency. Location is detected based on IP address, and prices are automatically converted using real-time exchange rates. 🙂 https://t.co/xCo69SeIx8
Master Live-Stream Arbitrage Across Platforms for Big Profits
Obviously, this is very general in the video that I put out here, but the reality is: is learning how to buy and sell, and finding arbitrage in what you pay for something, versus what you sell it, and understanding...
Recover Lost Shoppers, Turn Wasted Ad Spend Into Revenue
Your ad budget is on life support, and you don’t even know it yet. Let me explain how you’re losing money on things you THINK are working: Let’s say you spend $50K on ads… …leading you to drive 12,000 visitors at $4 CPC… …but...
YouTube Tops Growth: People Prefer Video over Reading
Had a Head of Growth tell me this morning that YouTube is their #1 source of new customers because no one wants to read anymore and I think that's incredibly true.
Sell Lifestyle, Not Product: Chubbies' $50M Formula
Chubbies made $50M with ONE content strategy: funny videos showing the lifestyle not the product. Meanwhile you're posting product photos with no context. That's the gap.
Shopify Veteran Amer Grozdanic Joins Unofficial Podcast
I met @AmerGrozdanic at Shopify https://t.co/Q6R0IzWT4z in Toronto. You might know him from the ASOM pod, or from Hulk Apps, which he co-founded and exited. Turns out he's a fellow agency owner @PraellaAgency just 20 minutes from my studio in...
Instant Ad Research: Hours Turned Into Seconds
Most ad research is manual and slow. This does in seconds what used to take hours. Competitor hooks, angles, and what to test next. Check it out. I'm proud to be a paid advocate for them.
Story-Driven Product Copy Triples Add-to-Cart Rates
I've tested 200+ product descriptions. Here's the pattern: Descriptions I wrote as 'features lists' got 2% ATCs. Descriptions I wrote as 'transformation stories' got 9% ATCs. Your specs don't matter. Outcomes do. Test everything. Trust nothing.
Focus on Buyer Intent, Not Follower Count
I know stores with 100k followers doing $10k/month. I know stores with 2k followers doing $200k/month. Followers aren't the metric. Buyer intent is. Build an audience that buys not one that likes.
Amazon's High Capex-to-FCF Isn't New, Still Managed Well
Working on my $AMZN growth thesis report for this week, and just helpful to point out, that this high capex to FCF is not uncharted territory for Amazon. I get there is more competition this time than e-comm but they...
Brands Autonomously Launch Free Gift Promos via Our App
Launched @promopartypro and a Hasbro brand found, installed, and started running free gift promos without us saying a word. That's the signal we love to see as app devs. They have the Battersea Transformers store running free gift with purchase...
Fractional Editorial Lead Enhances AI Content with Expert Insight
Someone just asked me what type of work I'm doing most these days and I explained it as this: I'm a fractional editorial lead of sorts right now: the point person who works closely with either a content engineer, in-house content...
Detailed Brand Kits Boost AI Output Quality
One thing I'm realizing as I get more in the weeds with @claudeai (+ now @AirOpsHQ) is how important things like detailed brand kits are if you want quality outputs. This week's newsletter is about how to make sure you're...