Mobile Apps Boost Conversion and AOV; Ignore at Your Peril
The Oodie launched a mobile app and saw a 135% higher conversion rate and 37% higher AOV vs their website. 75% were net new customers. Meanwhile you're ignoring mobile apps entirely. That's the gap.
Replace SaaS with Claude, Save Thousands in One Day
As a brand owner you should be using claude to save $1000s on costs by building AI tools to replace all the different SaaS products you’re using. Here's 6 tools that you can easily build in one day. 1. Organic...
Self‑service Skyrockets when Customers Can Edit Orders
Installed @cleverific Friday, 100 customers self-served by Monday. If you let customers edit their own orders, they will. https://t.co/5r6uqAgzQ2
Enable ChatGPT Ads via Shopify: Choose “Ads on Other Platforms”
How to enable ChatGPT ads with @Shopify Step 1: Select 'Ads on other platforms' when you create a Shop Campaign. That's it.
AI Drafts Bulk Product Copy; Humans Ensure Accuracy
I was discussing how to migrate 460 tree nursery product descriptions to a new website. The team's first instinct was to just copy everything over and tweak it manually. That's... a lot of tweaking. We landed on a different approach: export all...
Google Docs New UCP Checkout Integration for Merchants
Heads-up for ecommerce sites -> Google Publishes Help Page for Universal Commerce Protocol and UCP-powered checkout feature on Google "Now, the new documentation clarifies how merchants can implement the native_commerce attribute to enable a Buy button that moves checkout directly onto...
Pix Set to Dominate Brazil E‑commerce, Eclipsing Credit Cards
🇧🇷Brazil’s Pix payment system now processes >224 million transactions daily: Long a stronghold of credit cards, #Brazil's e-commerce market saw #Pix account for 42% of online purchases in 2025, edging past #creditcards cards at 41%. Pix is poised to capture half...
Meta AI Assistant Begins Testing Shopping Search Feature
Focus on ecommerce? -> Meta starts testing AI Shopping features in Meta AI assistant "Meta is developing a shopping feature for its Meta AI assistant on the web, offering US users product searches and visual carousels of item cards." https://t.co/QAP4x5goEP
Free Guides Convert Far Better than Discount Pop-Ups
I've tested 100+ email pop-ups. Here's the pattern: '10% off' offers got a 2% conversion rate. 'Free guide to solving X problem' offers got 15%. Your assumption that discounts are king is wrong. Value is.
Passion Beats Perfect Reviews: Test Anything, Scale Fast
I lost $5k on a product with 'perfect' 5-star reviews. Market said no. I tested a product with mixed reviews but a passionate following. Scaled to $50k/month. The market doesn't care about perfection. It cares about passion. Test everything.
One Prompt AI Runs My Entire Dropshipping Business
In this video, I show you how I use an AI agent to run my entire Dropshipping business from a single prompt. It handles product research, builds the store, creates video and image ads, and even launches and manages Facebook...
Purpose Sells: Warby Parker's Give‑back Beats Product‑only Brands
Warby Parker donated over 20 million pairs of glasses through their 'Buy a Pair, Give a Pair' program. A mission baked into every sale. Meanwhile you're just selling a product with no story or purpose behind it. That's the gap.
E‑commerce Founders Trade Pubs for Heatmaps on Weekends
Everyone on a Saturday: At the pub. Ecom founders on a Saturday: Analysing heatmaps to see why their add-to-cart rate is dropping. Different mindset. Different tax bracket.
Under $500K? Founder Handles All Marketing
And also, if your e-commerce business makes less than $500,000/year you truly don’t need a marketing team or an agency or a social media manager. And I truly don’t care what anybody in any of those roles have to say....
AI Creates Month’s Video Ads in Just 30 Minutes
🤯 Generated a month of video ad creatives in 30 mins 🔥 AI wrote scripts from winning formulas 🛠️ Realistic AI avatars 🤵 Perfect voiceovers 📦 Ready to upload and test This is crushing $3k video editors Want the workflow? RT + comment 'AI VIDEO'
Google Experiments Adding Web Mentions to Retailer Reviews
ICYMI: Google tests web mentions in the reviews section of retailer store pages https://t.co/SuUPYs3fu4 https://t.co/2sQKHp9rT9
Financial Fluency Doubles Owners' Cash Extraction From Revenue
If you don't have financial fluency, your chances of turning business revenue -> personal cash plummet. I have the data to prove it. I surveyed 200+ store owners as part of the 2026 eComFuel Trends Report (full report coming soon). One of the...
Know Your 12 Key Ecom Metrics or Fail
Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026...
Predict Demand, Optimize Inventory with E‑commerce Data
Using #Ecommerce Datasets to Predict Demand and Optimize Inventory - B2B Marketing Blog | Webbiquity - https://t.co/psCIERg8OO
Amazon Backs OpenAI with $50B, Co‑develops Custom Models
AMZN confirms today, in addition to $50b backing of OpenAI, it will co-develop custom models to power Amazon consumer tools, as reported by The Information I first reported details in @ReadTheAisle last week on Rufus shopping assistant being involved https://t.co/60Z6WBfyvh
Switch Platforms, Save Money, Multiply Sales
Bombas crashed twice on Shark Tank and lost $15k in minutes. They switched platforms, saved $108k/year, and did $17.2M in sales the next year. Meanwhile you're on a cheap host praying it holds during a sale. That's the gap.
AI and Intents Unite NEAR as Unified Commerce Layer
Here's my keynote from NEARCON earlier this week with all the launches and highlights – AI and Intents are converging to make NEAR the Unified Commerce Layer. We're in a new era of growth and adoption for @NEARProtocol.
Prioritize Contribution Margin Above All Other Metrics
99.7% to target on CM this month. Great growth teams are committed to a hierarchy of metrics. Every month is going to involve different trade offs to reach your goal. But great forecasting and execution requires being clear on the...
Master Incrementality Testing: From Replication to Golf Handicap
"I think it’s the most sophisticated conversation that will exist on this topic." @oliviaakory's feedback after watching back this episode. She and @Davisg207 came by the office to talk about Cozy Earth's incrementality testing journey. I think it is incredibly instructive...
AI SEO Hype Outpaces Real Results, Says Brand Leaders
SEO for AI—or AEO—is having a moment Profound just raised at $1B valuation But after talking to many brand leaders this week, most agree much of the hype in the space is outpacing results & no dashboard does the work for...
Third‑party Apps Often Bypass Consent Signals, Breaking Compliance
We’ve been running cookie compliance audits for our @Shopify retainer clients. A significant number of third-party apps and services either ignore consent signals or don’t properly integrate with Consent Mode. It's bad.
Cheap Experiments Outperform Expensive Guru Courses
I spent $10k on a Facebook ads course from a famous 'guru'. My ROAS went down. I spent $200 testing my own weird ad angles. Found a 5x ROAS winner in 48 hours. The market doesn't care about experts. Test...
Unified Email and SMS Boosts Retention Trust
The retention stack at most brands is three platforms pretending to be one. Email in one tool. SMS in another. A "customer journey" that's really just a guess stitched together from disconnected data. Attentive solves this by putting email and SMS in...
Product Feeds, Entity Consistency, and Taxonomy Drive 2026 Retail SEO
💰 What is the most underrated retail SEO lever for 2026? Key takeaways from an insightful roundup by @SearchPilot : * Feeds decide eligibility. Weak product data does not push you down a few spots. It can remove you from...
Build a Personal Cash Cushion, Not Just Business Equity
How much of your net worth is your business? Knot in your stomach? Keep reading. Roman Khan (@RomanEcom) spoke at one of our eComFuel events a few years ago. If you ever get the chance to meet Roman in person, do...
Validate Demand, Craft Standout Product, Let Creative Drive Sales
How to build a $10M+ ecom brand (based on some of the most expensive lessons I’ve ever learned) PRODUCT & BRAND - Dropshipping isn't a business, it's a test - validate demand then move to white-label or you'll be racing to the...
Ecom Founders Reinvest Payday, Not Splurge—Different Results
Everyone on payday: Planning what to buy. Ecom founders on payday: Planning how much to reinvest into ad spend. Different mindset. Different results.
Meta Cuts Credit‑card Payments, Hurting DTC Cash‑back Rewards
So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands...
Master One Skill Deeply, Don't Skim Through Ads
I have hour-long Facebook ads tutorials online for free. They have 90% of the information you need to start running ads tomorrow. And yet less than 1% of people finish them. I’ll see new founders commit to learning Facebook ads, then 2...
Verify Emails Instantly to Protect Sender Reputation
Sending cold emails to addresses that don't exist kills your deliverability. Seen people tank their sender reputation overnight because 15-20% of their list was dead addresses. Built a free tool that verifies any email in seconds. Checks the format, domain, and...
Reddit's Coupon Surge Still Lacks Valid, Fresh Codes
Another area where Reddit is surging: COUPONS -> Reddit: A Major Surge in Coupon Search Visibility in 2025 From the post: For the 59 query brands covered by both Reddit and CouponBirds: *Reddit provides valid coupon codes for 25% (15 brands). *CouponBirds provides valid...
Build Community First, Then Product, for Billion-Dollar Success
Glossier spent 4 years building a community on a beauty blog before launching a single product. They co-created with their audience. Hit a billion-dollar valuation. Meanwhile you're building products nobody asked for. That's the gap.
Raise Prices Now: Stop Giving Customers a Hidden Tax
Are you paying a 50% tax you didn't vote for? You're just gifting it to your customers instead of the government. Here's how: Say you're a store doing $3M at 10% margins makes $300K in profit. You finally raise prices 15%, something that's LONG...
Google's UCP Will Let Glasses Shop Instantly
In Google's earnings call they said building UCP was a focus for 2025. Imagine what Universal Commerce Protocol means for glasses. Perhaps: "Gemini...look at that cool shirt. Find me one, but blue and buy it for me..." No more website visits...
Focus Over Variety: 3‑5 Products Drive Shopify Success
I've analysed 200+ Shopify stores. Here's the pattern: Stores with 50+ products struggled with scaling. Stores with 3-5 core products crushed it. Your assumption that more choice is better is wrong. Focus does.
Automation Gives You Freedom to Say No
Declining a $5K consulting gig because it doesn't fit your schedule. Ignoring partnership requests that don't excite you. Taking a month off without worrying about revenue. You can only do this when you have dialed in automated systems. → Email sequences that nurture and...
AI Agents only Read First 6k Characters; Structure Data.
Straight from @Shopify's latest partner briefing: - AI agents are pulling the first ~6,000 characters of your product descriptions as their source of truth. - Meta descriptions, SEO titles, theme presentation logic, none of it gets touched. - If your product...
Free Tool to Verify if an Email Exists
My team just built a free tool you can use to see if an email exists or not: https://t.co/wcWB5zjuEp
Entrepreneurs Trade Netflix for Nighttime Retargeting
Everyone at 9pm: Watching Netflix. Ecom founders at 9pm: Setting up a new retargeting campaign for a winning ad. Different mindset. Different life.
Tariffs Spike Costs, Crashing DTC ROAS
Your ad account looks fine: - ROAS is holding - CPMs are manageable - Conversions are flowing But your spreadsheet is screaming. As of February 2026, the average US tariff rate sits at 17% on all imports. For DTC brands...
Lean Teams and Outsourcing Drive Higher Profits
One store owner in @ecomfuel had 35 people on payroll. He made some hard calls. Hired a 3PL. Replaced most full-timers with freelancers. Today he has one employee and eight contractors. His profits have never been higher. And his management stress is...
Personalized Landing Pages Drive Conversions, Flint Automates Them
Your targeting is personalized. Your copy is personalized. But your landing page is not. That’s why you’re not closing the deals you want. If this is you, you need @tryflint. It’s a platform built for marketers to create tailored pages for...
Live Shopping Boom Awaits India: Seize Early Opportunities
On a previous #TeawithGaryVee I was asked how someone could take advantage of the opportunity presented by live shopping on platforms like WhatNot, since India is "not in yet" If you have a question for me, drop it here https://t.co/QjOodl7fTy so...
Shopify Adds ChatGPT to Merchant Ad Network
Well, that's interesting -> Shopify Shows Ads on Behalf of Its Merchants in ChatGPT "Shopify has started arranging for ads to promote its merchants to run in ChatGPT, the company told merchants, in an expansion of Shopify’s existing ad network. The...
Microsoft Ads Test Multi‑Image Shopping Carousel
Microsoft Advertising is testing shopping ads with individual product image carousel/sliders https://www.seroundtable.com/microsoft-advertising-muti-image-shopping-carousel-40953.html #microsoftadvertising #bing #bingshopping