50 Buyers Snap Up New eCom Retention Vault
It's been a long time since @yojimmykim and I have launched anything new. 50 people grabbed the eCom Retention Vault in the first few hours. Didn't expect that. https://t.co/Nvu2sCggkD Thank you 🙏
Claude Code Automates Shopify Stores, but Hides Risks
Has Claude Code obliterated a Shopify store yet? It's only a matter of time. There are enough merchants saying "oh yeah Claude just built me a Shopify MCP to control my store" and have no idea of the risk.
Shopify Partner Program Gains Unprecedented Internal Focus
After talking to @atleeclark today about the Shopify Partner program, I'm convinced the ecosystem is getting more internal attention than it has in years. Buckle up, it's about to get really good.
50 Proven Email Campaigns Power Most Ecommerce Revenue
The same 50 email campaigns drive the majority of ecommerce email revenue. Every time. Across every brand we've worked with. @yojimmykim and I finally put all of them in one place. Real examples, AI prompts, copywriting frameworks, and welcome flows from...
Fast, Collaborative Founders Drive 120% YoY Growth
After 9+ years of working with DTC brands, the majority of the ones that stay with us longer than 6 months all have these things in common: • they respond within 24 hours, every time • the founder is in the room,...
Authentic iPhone Shots Boost Conversions, Not Pricey Studio
I spent $8k on a professional product photoshoot. The photos flopped. I took some raw, authentic photos with my iPhone. Conversions went up 30%. The market doesn't care about 'professional'. It cares about 'real'. Test everything.
Investors Overlook E‑Commerce’s Long‑Term Disruption
I've seen this so often throughout my time in the industry: short-termism and news-cycle reflexivity leading investors to fixate on the new shiny object and lose sight of the durability and therefore, cumulative disruptive impact of long-term structural trends, especially...
Omnisend Guarantees 5-Day Full Migration, Done Personally
Most software companies tell you migration is easy. Then they hand you a help doc and disappear. Omnisend did something different. Their leadership team migrated brands themselves. Felt the friction. Found the answer. Now they handle the entire process for you. 5 days. Start...
Shopify's Growth Fuels a Surge in Scams
Shopify's ecosystem is now mature enough to have more bad actors than any of us can stop. - Shopify app store: people clone your app. - Shopify agencies: people impersonate you. - Shopify merchants: people clone your store or use it to test...
Confusing Shopify App Charges Drive Top Support Tickets
App charges on Shopify bills being in arrears are so confusing to merchants. Top 3 cause of support tickets for us "why did I get billed" https://t.co/EUxxOda41J
Boost Forecast Accuracy, Margin, and Savings with Prophit Engine
Our new Prophit Engine service is now live. In this episode I cover: Who’s it for Why you should care And how to get started. https://t.co/iSLVAmatFe My challenge to every founder, CFO or CMO is to listen and ask yourself if 1)...
DTC and Influencers Can Outpace Wholesale Dramatically
MVMT went from $1M to $60M in revenue in just 2 years using DTC and influencer marketing. No retail stores. Got acquired by Movado for $300M. Meanwhile you're still chasing wholesale deals. That's the gap.
Master Dropshipping in 36 Minutes, 2026 Playbook
Master Dropshipping In 36 Minutes (No Sponsors) WATCH HERE 👉 https://t.co/bYrSmpqSDb Master dropshipping in 36 minutes, no BS, no sponsors, just the exact 2026 playbook I’d use to build a profitable Shopify store from scratch in 2026. Product research, store...
Sudden CPA Spike Signals Broken Fundamentals, Not Trend Collapse
I was talking to a 7-figure founder recently who was convinced his trend was dying. He has a clothing brand, he rode the wave hard, and did $100K+ months for the first four months. Then in September, his CPA doubled overnight and...
Ecom Founders Turn Sundays Into Strategy Sessions
Everyone on Sunday morning: Sleeping in. Ecom founders on Sunday morning: Reviewing last week's ad performance and planning this week's tests. Different mindset. Different momentum.
Bold Branding Beats Blending In: Liquid Death’s $1.4B Success
Liquid Death built a $1.4B brand selling water. They packaged it in tallboy cans with heavy metal branding. Did $263M in sales by 2023. Meanwhile you're trying to blend in with your category. That's the gap.
Marketing Spend Drives E‑commerce SERP Dominance
eCom is a low opex game. He who can spend the most on marketing wins the SERP. The 25>15>10% evolution is underway. https://t.co/MP1L7T7MZ5
Market Ignores Certainty; Test Everything First
I lost $12k on a product I was 'absolutely certain' would work. Market said no. I tested a 'stupid idea' for $500. It scaled to $80k/month. The market doesn't care about your certainty. Test everything.
One Person Can't Replace Four Without More Than AI
"Just hire someone smart and give them AI tools." That's not a strategy. That's a hope. Part 2 of the 10% OpEx series breaks down what actually has to be true before one person can do the work of four....
AI-Powered Mantle MCP Eliminates Integration Headaches
We're going to try the Mantle MCP, it sounds like it'll do what we need here. > Integrating Mantle used to take hours of reading documentation, writing boilerplate code, and configuring resources. With the Foundations MCP, an AI agent handles all...
Integrating HeyMantle Proves Toughest Part of New Shopify App
Surprisingly, the hardest part about building a new Shopify app has been integrating @heymantle. I dread having to troubleshoot it.
Limited Free Shipping Threshold Boosts Sales Over Unlimited
I've tested 50+ 'free shipping' thresholds. Here's the pattern: 'Free shipping over $50' got more sales than 'free shipping on everything'. Your assumption that customers want everything free is wrong. They want a clear goal. Trust nothing.
Authentic Low‑budget Video Beats Pricey Corporate Ads
Dollar Shave Club spent $4,500 on one launch video. The founder starred in it himself. It went viral and got 12,000 customers in 48 hours. Meanwhile you're spending $10k on polished corporate ads nobody watches. That's the gap.
Unwind with a 3‑Hour E‑Commerce Deep Dive
Long day? Climb into the bath tub and spend 3 hours soaking in this conversation with me and eComs Lex Friedman: @markbrazil https://t.co/MILIpQXdKG
Daily AI Content Insights Drive Stunning Growth
Started posting daily on LinkedIn about what I'm learning around AI for content marketing and holy crap look at this beautiful graph https://t.co/p6bihegxGi
AI Can Fix the Chaos of Scaling Creator Ops
Creator ops for any brand that is scaling are an absolute mess. If someone can solve all these problems using AI, it will make them richer than they could imagine. - Outreach volume. The bigger companies need to be contacting...
ChatGPT Carousels Align with 83% of Top Google Shopping Results
“Over 83% of ChatGPT carousel products were found as strong matches in Google’s top 40 organic shopping results.” Another article showing how ChatGPT uses Google’s results - this time for Google Shopping. Great new research by Tom Wells at @peec_ai https://t.co/ABBzFlGH55
Ecom Founders Turn Lunch Breaks Into Growth Lessons
Everyone on their lunch break: Scrolling social media. Ecom founders on their lunch break: Listening to a podcast about supply chain optimisation. Different mindset. Different growth curve.
OpenAI Shifts ChatGPT Purchases to Partner Apps
Wait, nobody is actually buying things in ChatGPT? SHOCKING :) Big advantage Google -> OpenAI is scaling back shopping directly inside ChatGPT via Instant Checkout by having checkouts instead take place in the specific apps that plug into ChatGPT "OpenAI staff...
AI Generates Full Email Series in Minutes, Replaces $2k Copywriters
🤯 Wrote an entire email welcome series in 8 mins 🔥 AI matched my brand voice 🛠️ 5 emails with subject lines 🤵 Built to convert 📦 Plug straight into Klaviyo This is crushing $2k email copywriters Want the prompt? RT + comment 'EMAIL PROMPT'
5 Hot Digital Products to Launch Before
Sell These 5 Digital Products Before They Get Saturated (2026) WATCH HERE 👉 https://t.co/uSwvC4ILNY I'm showing you the exact 5 digital products I'd launch if starting from zero in 2026 as a complete beginner https://t.co/xtyGDntRls
One Person Replaces $60K Team, Drives 32
I spent 12 years figuring out how to collapse a $60K/month growth team into one person. The results: 3.15% forecast to target across $3B in GMV. 32% yoy revenue growth. 41% yoy contribution margin growth. Here's the entire playbook. https://t.co/0oPoA7oEd8
Risk‑Free Trial Fueled Casper’s $750M Success
Casper hit a $750M valuation in 4 years with one move: a 100-night risk-free trial. They made buying a mattress feel safe. Meanwhile you won't even offer a simple money-back guarantee. That's the gap.
Learn From the Suits: Master Bigger Financial Games
There are so many financial games being played that we don't even know exist. There's a scene in Batman where they take over the trading floor and one of the traders says "there's no money here that you can steal" Bane replies...
One Quality Rep Doubles LTV, Beats Cheap VA Teams
I spent $20k on a team of VAs to handle customer service. It was a disaster. I hired one amazing UK-based support rep. My LTV doubled. The market doesn't care about cheap. It cares about quality. Test everything.
SEANs: Opinionated Software Unifying Marketing and Finance
Another way to think of SEANs is software with a point of view If you think about Ads Manager, as a traditional software, Ads Manager is agnostic to your strategy. You can go in there, click whatever buttons you want, and...
Pinterest Creators Now Link Direct Amazon Storefronts
🚨 NEW 🚨 Pinterest and Amazon Influencers have teamed up on a new integration that allows select Pinterest creators to link their Amazon Storefronts to their profiles. By connecting their accounts, creators can: 🔗 Feature a Storefront link on their Pinterest profile 🏷️...
Deal Sets Us Up as DTC Market Leader
David Ellison: “This deal positions us to be one of the leading competitors in the DTC space, to really accelerate our growth and to achieve scale in DTC… It is a primary goal for the business.”
B2C Brands Excelling on LinkedIn Over Other Channels
For an article: looking for an example of a B2C brand that is doing as good or better on LinkedIn performance-wise than any other owned social channel. Know of any??
Macro Trends Don't Matter for Sub‑$50M Ecom
The ecom space is obsessed with economic policy and macro trends and graphs for a specific phrase on Google. If I could predict anything useful from graphs and policies, I'd be in private equity or trading stocks. I'm in ecom because...
Third‑Party Praise Beats Ads for Brand Breakthrough
Time Magazine called Allbirds' Wool Runners the 'world's most comfortable shoes' in 2016. That single endorsement launched the brand into the mainstream. Meanwhile you're relying solely on paid ads with zero third-party validation. That's the gap.
New Naruto Merch Collaboration Launches Today
We did a merch collab with the greatest anime ever made in the history of the universe, Naruto :D https://t.co/vMBSTlcdKJ
Why Software‑Enabled Agencies Are the Future of E‑commerce
Despite a small pocket of futile, violent resistance (looking at you @jacob_posel, @ChereneAubert and @Chillestdotcom) SEAN's (Software Enabled AgeNcies) are all the rage. In this week's ecommerce playbook podcast episode I break down why we are committed to building a SEAN and...
10‑20% Growth Unlocks Cash Extraction After $1M
Extracting capital from a fast growing eCom business is nearly impossible. But there's a sweet spot where it does make sense. I surveyed 200+ store owners to figure out where. Here's what I found: The magic growth range is 10-20% annual revenue growth. Half of...
Simple Shopify Gift App Reveals Complex Cart Management Challenges
We spent a year building a 'simple' @Shopify app: add free gift to cart, discount to zero. Then cart state management, discount conflicts, and popup cooldown debates happened. New pod with @karlmeisterheim and @PaulReda on what it actually takes. https://t.co/i2VKEDRfPy
Ecom Founders Seek Partnership, Not Just Business Cards
Everyone at a conference: Collecting business cards. Ecom founders at a conference: Finding one person to build a real partnership with. Different mindset. Different network.
Google's AI Landing Page Patent Targets Low‑conversion Feeds
😺📢That Google patent about AI Generated Landing pages? It only applies to low-conversion product feeds, shopping pages, and advertisements. https://t.co/NyMwj1zBys
Whatnot's Beauty Sales Surge 800% to 4,000 Items Hourly
On @Whatnot, the live shopping platform, beauty sales grew almost 800% in 2025, now representing one of its fastest-growing verticals. Buyers are purchasing nearly 4,000 beauty items per hour. More in the Live Shopping Update, presented by Whatnot: https://t.co/s9HQHL6Je5 https://t.co/VKyyHOKjyK
Generate Every Gmail Dot Variation for Free
We built a free Gmail generator. Most people don't know about the Gmail dot trick. Gmail ignores dots. So j.ohnsmith and jo.hnsmith both land in the same inbox. This tool generates every version of your Gmail so you can test email flows...
E‑commerce Giants Warn of Slower Middle East Deliveries
Yeah, I know...duh...but still, it's an interesting read - Major e-commerce platforms are warning of longer delivery times to the Middle East https://t.co/bdfVcCHO3R