Web3 AI Powers Low‑Fee, Global Crypto E‑Commerce
How is Web 3.0 (blockchain and decentralized Web) and AI mixing to make new kinds of businesses possible? I sat down with the founders of @BasaltHQ to learn about its new store (Shopify competitor) that uses blockchain-based cryptocurrencies to reduce the cost of selling items (credit cards cost every seller about 3%, plus billions of people around the world don't have credit cards so you can't sell to them).

Shopify Partners Record In‑person Podcast Episode Next Month
Two smart @Shopify partners coming to the studio next month to record in person for The Unofficial Shopify Podcast. IRL hits different. https://t.co/F9J0BU4qre
UCP Proxy Connects Any E‑commerce System to Shopping Agents
We build UCP Proxy to take any ecommerce system and expose it via UCP to shopping agents. Make commerce better for everyone.

7 Essential Marketing Metrics You Should Actually Track
Most marketers track a lot of metrics. Very few know which ones actually matter. Here are 7 worth paying attention to, plus how to improve each one: (bookmark this) https://t.co/fPpNrpzoB1
Consistent, Realistic AI Video Ads Transform Ecommerce
How To Create Viral AI Video Ads In 2026 (this feels illegal) Watch Here 👉 https://t.co/W58gL5fDW9 In this video, I break down how to create freakishly realistic AI video ads using Kling 2.6 Motion. This is a game-changer for ecommerce because it...
Own Your Money: Monthly Spot-Checks Prevent Financial Disasters
Financial Commandment #1: Your money, your responsibility. Running @ecomfuelco for 12+ years, I've watched hundreds of store owners behind the scenes. The ones who blow up often have one thing in common: they're mentally checked-out financially. Not the work. The ownership. Big...

400+ Tax Rate Changes Demand New Compliance Checklist
The first week of 2026 brought over 400 sales tax rate changes across the U.S. That alone should tell you something: whatever setup worked last year probably isn’t enough anymore. Here’s the checklist I’d use to make sure compliance doesn’t become a...

Agency's Year-Long Shopify Migration Finally Completed
The cobbler's children have no shoes. Our agency site re-migration to Shopify has taken over a year because client work keeps jumping the queue. Finally crossing the finish line. https://t.co/Gq4c1fQJKU

Copywriting Works When You Tap Human Emotions
Effective copywriting isn’t about clever words. It’s about understanding human emotion. Once you know what drives people, you can write copy that actually moves them to act. Clayton Makepeace broke this down into 16 dominant emotions. Bookmark this and use it as a reference....
Stay Unc: Blend Kids' Energy with Business Mastery
Being unc in business is great You get to show up, hang with the kids and learn some cool shit, teach them some important lessons and then bounce back to your own ecosystem Let me explain… Most “DTC” people are 30+ Most of these...
DTC Brands Falter; Dropship Black‑hats Dominate—Learn DR
Name a "cool brand" on DTC twitter in 2019-2023... Most of these brands never cracked nine figures, and most of them are really struggling. Meanwhile, in 2026, the dropship black-hat boys are blowing the doors off of everyone else. Learn DR or die.

Use 3 of 7 Persuasion Principles for High-Converting Emails
Every high-converting email I've written uses at least 3 of these. These 7 Principles of Persuasion are how humans actually make decisions. Understand them, and your marketing will feel helpful instead of pushy. Save this. You'll reference it more than you think. https://t.co/Tfv3nlT8IK
Prioritize Free Cash Flow Over EBITDA and Revenue
A massively underrated assessment for choosing a business model is the capacity to produce money in your pocket. FCF > EBITDA > Revenue

Six Proven Copywriting Formulas for Better Ads
Marketers, Here’s a table with 6 copywriting formulas for writing effective ads: Bookmark this 🔖 https://t.co/peT25TnbwV
Scale Your Systems to Match Business Stage
I see founders running their $50k business with $5M systems while others try to run $5M operations with $50k hustle. Both businesses will die if they don’t change. Make sure you know your stage and stay in your lane.

Universal Commerce Protocol: Open Standard for Agentic Commerce
Agentic Commerce should be a open and consistent standard. And I think the Universal Commerce Protocol (UCP) is the proper start. • Open Standard for Agentic Commerce • Interoperable • Customizable • Compatible with A2A, AP2 What else? https://t.co/YJZlqapnxn

Google Launches AI-Driven Platform for Shopping Agents
Google bolsters bet on #AI-powered commerce with new platform for shopping agents by Jennifer Elias @CNBC Learn more: https://t.co/1C6sB9oc2F #GenerativeAI #LLM #ArtificialIntelligence #MachineLearning https://t.co/mUHAItPkrY