Well, this is interesting. Update on a few of my 2026 predictions: #1 - LLM Ads Predicted they would knock the socks off of Meta ads. It's early, but reports of OpenAI charging the beta group $60 CPMs, roughly 5-6x what Meta charges. Only way this works is if ChatGPT ads generated 5x+ the ROI. Got the targeting/performance call right but not the price e̶x̶p̶l̶o̶s̶i̶o̶n̶ bump. Smart, ruthless and obvious in hindsight. (h/t to @Seanfrank who I first saw post about OpenAI's beta group) #2 Human-Content Badges Predicted platforms will start testing human-verified content/badges in 2026. OpenAI is building a social network with biometric verification to keep out the bots. Today in @ecomfuelco forums, members are talking about the importance of keeping AI-inspired content out and we're updating our moderation guidelines and practices accordingly. We'll be booting anyone who repeatedly posts AI content or ideas passed off as their own. Are either perfect systems? Of course not. You can still copy/paste and work around it. But AI backlash is here, platforms are going to be stricter about it. And builders are smart: the verification means are only going to get better. This is going to be a wild year.

How i'd find a winning Dropshipping product (asap) if my life depended on it. WATCH HERE 👉 https://t.co/9ZbXoXPa5w If I had 24 hours and my life depended on it, this is exactly how I’d find a winning dropshipping product in 2026,...
My predictions for Retention.com and RB2B for 2026: TOP LINE: $28m run rate to $33m run rate (+17%) PROFIT: $12m run rate to $15m run rate (+25%) CHURN: Stays horrible. TEAM SIZE: Flat at 33 FTE. This would be considered pathetic by many in the...

5 signs your email program is leaving money on the table. And what to fix first: 1. Under 20% revenue from email Check if you have these 8 flows running: Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Cross-Sell, Win-Back, Back in Stock....
Casper made $100M disrupting mattresses with ONE insight: people will buy a mattress in a box if you offer 100-night returns. Meanwhile you're scared to offer 14-day returns. That's the gap.
Renata Raya (@reraya) built a profitable Shopify app called GoRecover and sold it on @acquiredotcom. She was running a Shopify agency in Mexico City and kept seeing the same issue. Customers abandoned carts and email recovery wasn’t working. Most merchants were...
I lost $9k testing a supplement everyone said was 'over-regulated.' Now doing $50k/month. I spent $18k on a 'safe' home goods product. Shut it down in 6 weeks. The market doesn't care about your risk tolerance. Test everything.

One AI prompt to audit your entire email program. Fill in your data. Get a real breakdown with dollar amounts. Works with ChatGPT, Claude, Gemini - whatever you use. Full prompt in the tweet below 👇 https://t.co/Viz4mdJwZe

Marketers, Here’s a table with 6 copywriting formulas for writing effective ads. Bookmark this 🔖 https://t.co/7S7kP7Bs6C
Everyone in the office: Counting down to 5pm. Ecom founders: Lost track of time testing a new funnel that's converting at 12%. Different mindset. Different life.
Looking to hire a full time experienced @webflow developer (not agency). if anyone has any recommendations would greatly appreciate it
I've tested 80+ email sequences. Here's the pattern: Emails I thought were 'too pushy' got 40% CTR. Emails I 'softened' to be nice got 5% CTR. Your comfort doesn't matter. Urgency does. Test everything. Trust nothing.
I'm trying to build a billion-dollar SaaS, but the only problem with that is 100% of our business depends on a company that could kill us tomorrow. We make it possible for brands to email people who never opted in. Every...

Email works best when it matches where the customer actually is. This is how I think about the customer journey, and what email should do at each stage. Bookmark this. https://t.co/Vd28hv9taT

These flows look insane, right? It's intentional. We call it the waterfall. If the first identity resolution service doesn't fire, the next one catches it, and on down the line. One of the craziest things I've seen in Klaviyo...
Dollar Shave Club made $1B from ONE viral video. Meanwhile you're posting 'motivational quotes' nobody reads. That's the gap.
I know stores doing $500k/year with 2 products. I know stores doing $50k/year with 50 products. Product count isn't the metric. Focus is. Less SKUs better margins happier founder.

The 6 flows that should be running in every ecommerce email account. Most brands have 2 or 3. The ones doing it right have all 6. Here’s how to think about them: Welcome is your handshake. Highest open rates you’ll see. Don’t blow...

Investigating The 22/yo Who Got Rich Selling Boring Digital Products WATCH HERE 👉 https://t.co/zuimbouzPJ Franco has built a massive business selling digital products. He’s scaling to $200k days, becoming one of the highest-paid digital product sellers at the age of 22....
Everyone on Sunday: I don't want to go to work tomorrow. Ecom founders on Sunday: Planning the week's A/B tests and product launches. Different mindset. Different life.
The annoying part about being able to build ANY interface at the drop of a hat with Claude Code is that… You want to pull your hair out when a website’s design doesn’t serve you. Pinterest: why aren’t ads pinnable? Why...
MVMT watches made $100M with ONE strategy: influencer gifting before anyone else did it at scale. Meanwhile you're waiting for organic reach. That's the gap.
You’re already selling every day. Ideas, perspectives, trust. The only difference now is there’s a checkout link.
Your P&L looks incredible. Record profits. Then you go bankrupt. How?! By misunderstanding what your financial statements are telling you. Think of your business as an airplane. Your income statement represents trajectory. Assuming you can survive any turbulence and keep flying, you'll get...
Allbirds made $100M from ONE material innovation: sustainable wool shoes. Meanwhile you're dropshipping the same AliExpress products as 500 other stores. That's the gap.

Most webinars are a waste of time. This one WON'T be. Here's why: - The 8 flows we build for every client, in order - What real segmentation actually looks like - A 90-day build plan so you stop guessing what to do next Tuesday,...
I've tested 150+ landing pages. Here's the pattern: Pages I thought were 'too simple' converted at 8%. Pages I 'perfected' for weeks converted at 2%. Your aesthetic doesn't matter. Clarity does. Test everything. Trust nothing.
At one point, I was doing over $100M in revenue and genuinely didn't know how much money I had. I didn’t know if I could afford to spend $2,000 a month or $200,000 a month. I literally couldn't tell what I could...
Everyone at brunch: I'm so hungover. Ecom founders at brunch: Checking if that email sequence hit 30% open rate. Different mindset. Different life.
This is what AI agents should actually do. Not just chat. Not just answer questions. Actually run your business operations: → Automates email, calendar, CRM, invoicing → Takes browser-level actions across the web → Scans signals and finds customers for you → Creates decks, videos, research,...
4 signs you should not be going it alone, tax-wise: 1. You are not, in fact, an accountant. 2. You crossed the $1M annual sales mark and your tax filings went from 2 --> 40, overnight. 3. You did not know that your...
I spent $20k on a brand photoshoot with models and studios. Competitor shot iPhone videos in their bedroom. Their content got 4x more engagement. Production value doesn't matter. Authenticity does. Test everything.
Depth Volume Live The DVL discipline will change the outcomes so many of you strive to …. Depth - so many of you want more followers and sales but don’t reply To a single dm or comment .. from 2007-2011 I...
I saw a Q&A that mentioned @Shopify's Catalog MCP provides a "List of shops selling the product with specific prices" along with a Universal Product ID. Does that mean a shopper could use chatgpt for easy price comparison shopping across...

Most brands build a 3-email welcome series and never touch it again. Here's the 5-email flow that actually converts: https://t.co/mDwary7P4f

AI just Killed Dropshipping... Here's What's Replacing it Today Watch here 👉 https://t.co/ZExaWfvw02 AI has turned dropshipping into a race of copycats. In this video, I explain how automation is pushing beginners into competing on the same products, killing stores before...
A live look at brands who “can’t afford a bigger team or agency fees” yet are stuck doing 7 figs for the last 3 years… All while we built a 9 figure hold co in 4 years by hiring top talent...
Warby Parker made $250M disrupting eyewear with ONE insight: people will buy glasses online if you let them try 5 at home. Meanwhile you're optimizing button colors. That's the gap.
I’m no longer accepting payment in USD. CHF only. I like my salary stable, not on life support.
One of the biggest opportunities most people are sleeping on in 2026 and beyond is using collectibles — and collectibles strategy — as marketing to enhance their relationship with current consumers, open up new audiences, and find new revenue streams. What’s...
For an article: I'm looking to connect with brands partnering w/ creators/influencers on YouTube content (be it a one-off vlog, an ongoing series, etc.) I know @Huckberry, @CAVA, + others do this (and would love to speak with their teams. ...
Bain & Co predicting a slight slow down of U.S. retail sales to 3.5% in 2026 https://t.co/wNVSeqUrE0

VAT will kill your international margins if you don't price for it upfront. Here's the mistake I see all the time: Brand launches in the EU. Pricing stays the same as in the US. Orders start coming in, and revenue looks good...
Everyone at the gym: New year new me. Ecom founders at the gym: Thinking about that 3.2% cart abandonment spike. Different mindset. Different life.

$60CPM's... No conversion tracking... "confident in unique ad value despite limited analytics" Ugh. Brands need to learn from AppLovin's rollout to new ad channels. https://t.co/v4qSx7wveH
I had a friend recently ask me if he should run ads for pre-orders while he's out of stock until March. His raw material sources are backed up from Chinese New Year, and he can't manufacture again for weeks. But when it...
Bombas made $100M selling socks with ONE differentiator: donate one pair per purchase. Meanwhile you're adding 15 features nobody asked for. That's the gap.

NRF is drowning in “AI for fashion” demos, from styling assistants like Ask Ralph to one-click shopping via Copilot/Gemini/ChatGPT. Do customers want this… or is it just retail tech cosplay? If AI doesn’t reduce returns or improve trust, it’s innovation theater. https://t.co/Lym3BLrso4
I've run 300+ ad campaigns. Here's the pattern: Campaigns I thought would 'crush' died day 2. Campaigns I 'threw together' scaled to 6 figures. Your confidence doesn't matter. The data does. Test everything. Trust nothing.
Glossier spent $0 on ads for their first 2 years. Just UGC and community. Meanwhile you're burning budget on cold traffic. That's the gap.