Postcards Earn $800K; Emails Earn Nothing
Hexclad made $800k from a single direct mail campaign by sending postcards to 21,000 email subscribers who never converted online. Meanwhile you're emailing the same unengaged list 5 times a week wondering why nobody buys. That's the gap.
AI Transforms One Product Into a Complete Campaign
Most people use AI to make one nice image. That’s cool. But the better use case is turning one product into a full campaign system. I gave ChatGPT a fictional coffee brand and had it build: Product shot Cafe placement Social ad Email hero Same product. Same brand. Same vibe. That’s...
Squarespace Crashes During My Website Rebrand Announcement
OFC the day I go to share about my website rebrand on @squarespace they have a platform-wide crash
Customers Demand Exact Delivery Times for Better Scheduling
@FedEx you really need a way to track exact time a package will be delivered so can be ready to jump of a zoom call/meeting to go sign for the package.
Shopify Stores Blind to AI Agents—Learn Fix Tomorrow
Most Shopify stores are invisible to AI shopping agents and don't know it yet. Talking about how to fix that tomorrow night at @Shopify NY with @maxrolon and @kendradavey. Last chance to grab a spot👇 https://t.co/QUbYMJAest
Fully Automated AI UGC Ads Delivered in Eight Minutes
Everyone preaching “AI UGC ads” is straight-up lying. They call it automated… But they’re still: • Writing the scripts • Hunting for clips • Fixing the voiceovers • Manually stitching the final video That’s not automation. That’s just faster manual work. I built the real thing: One custom system powered...
EBay Still Rakes $10B—Who’s Actually Buying?
I Haven’t thought about eBay in over 10 years. They’re still doing $10B+ in revenue. Serious question: Who is actually using it?
True E‑commerce Flex: Automated Freedom, Not Luxury Cars
The ultimate ecom flex isn't a Lambo. It's a month-long vacation where you don't check your phone once because your systems are running the business for you. Build for freedom, not for flexing.
First Sale Made in 24 Hours: Dropshipping Challenge
How Much Can I Make Dropshipping in 24 Hours? (I Locked Myself In Room) WATCH HERE 👉 https://t.co/cgnv3V1vs6 In this Dropshipping challenge, I lock myself in a room for 24 hours and try to build a Shopify store from scratch with one...
Open‑source CubeCart Powers Your New Online Store
If you're ready to create an online store, consider using this open-source solution, CubeCart. https://t.co/XaKQkKZOaC
Microsoft Adds Real‑time Shopify Integration via UCP
Focus on ecommerce? -> Universal Commerce Protocol (UCP) Supported in Microsoft Merchant Center "For advertisers on Shopify, the Shopify Catalog integration with Copilot automatically structures, enriches, and syndicates product data in real time, giving agents access to accurate pricing, inventory, and...
Google AI Tests Auto Catalog & Site Builder for SMBs
Wix and Squarespace should take note -> Google tests Catalog (for ecommerce) and Website generation for Pomelli Experiment Catalog: "Two further capabilities now appear to be taking shape. The first, referred to as Catalog, would let merchants point Pomelli at a...
One‑Click Post‑Purchase Upsell Can Add $500K
True Classic added $500k in revenue with a simple post-purchase upsell. No extra traffic needed. Meanwhile you're sending customers to a generic thank you page instead of offering a one-click upsell. That's the gap.
Color‑coded Buttons Reveal Surprising Shopping Cart Choices
Red/blue button thingy is the new shopping cart experiment, and it is enlightening to see people's responses.
AI Personal Shopping Turns Email History Into Tailored Deals
Shopping in AI Mode with Personal Intelligence enabled is the real deal... it can browse through *all* of your past purchases, upcoming travel plans, etc. via Gmail (for me, that's 10+ years of history) to cater its shopping recommendations. See...
Free Shipping This Weekend for Indie Bookstore Day
There's free shipping at Bookshop.org this weekend to celebrate Indie Bookstore Day, if you're looking for a new read https://bookshop.org/p/books/metallic-realms-a-novel-lincoln-michel/0a3abce8348fccc4?ean=9781668058671&next=t
Accidental $1k Ad Spend: E‑commerce Founder Rite
You're not an 'ecom founder' until you've accidentally spent $1,000 on an ad set you forgot to turn off. It's a rite of passage.
Bose QuietComfort Ultra Hits Record-Low Amazon Price
The Bose QuietComfort Ultra have just hit a record-low price at Amazon once again. https://t.co/vyfDrBq64v
AI Agents Successfully Negotiate Marketplace Deals, Opus Leads
Agent-to-Agent Commerce. Interesting experiment from Anthropic -> Anthropic details Project Deal, a marketplace experiment where Claude models bought, sold, and negotiated personal belongings on behalf of Anthropic employees "The first thing to say is that our experiment worked. It is...
Boost Profits by Doubling Conversion, Not Traffic
Most founders think they need more traffic. They don't. They need to fix their conversion rate. Doubling your CVR from 1% to 2% has the same impact as doubling your ad spend, but it's free.
Google's UCP Wins as Tech Giants Join
🚨 JUST IN: Amazon, Microsoft, Meta, Salesforce, and Stripe just joined Google's UCP. The protocol war for agentic commerce is over. Google's UCP won Here's why 🧵 https://t.co/0LRX7k6RxD
Shopify‑Kit Integration Stumbles on Marketing Consent Sync
The Shopify integration with Kit looks really promising, but boy is the marketing consent issue a mess. Once they've not consented, a tag is added in Kit. If they consent on a future purchase, it doesn't change. Then on Shopify Thank You...
From Dropout to 600k: Real Results, Real Persistence
600,000 YouTube subscribers. Still doesn’t feel real. I started this channel because I was tired of seeing “gurus” selling BS… Fake results, recycled advice, and courses that didn’t actually help people. So I made a decision, if I’m going to teach this, I need...
Diversify Products, Not Just Ads, to Quadruple Revenue
Parade quadrupled revenue to $40M by launching one new product category that hit 50% of total sales in 6 months. Meanwhile you're trying to scale with one product and more ads instead of expanding your catalog. That's the gap.
Cleverific Order Editor Cuts Support Time on Order Changes
App reco: Cleverific Order Editor. We use it on Glamaholic Lifestyle and other high-volume stores. When customers need order changes after checkout, it saves their support team a ton of time. Grateful to have @cleverific sponsor The Unofficial Shopify Podcast.
Hidden Sales‑tax Compliance Erodes Margins as You Scale
Your finance team is spending more time on sales tax than you think. It's almost never the obvious stuff that compresses margin as you scale. CAC is fine, conversion is holding, and new channels are producing. The top line looks great. What's...
Distribution Drives Success in Modern DTC Landscape
DTC isn’t dead — it’s just different now: https://t.co/fyWe2z9BbL I wrote about what’s actually working, what didn’t happen, and why distribution wins championships.
Silent Affiliate Churn Drains E‑com Revenue—New Solution Emerging
Affiliate churn is the quietest revenue leak in ecom. - You onboard 20 creators - 10 ghost you after the first post - Nobody can tell you why There’s a brand new fix for this that nobody knows about yet…
Automation Makes Shopping Easier, But Erases Discovery
Shopping is becoming something that happens for us, not by us. As platforms automate decisions, we may gain efficiency but lose the discovery, impulse and personal judgment that shape how we choose. The shift is subtle. Convenience increases, but experience may quietly...
AI Poised to Become Trillion‑dollar Shopping Sidekick
AI could be your trillion-dollar shopping sidekick as it reshapes product discovery - here's what decision makers must grapple with now. https://t.co/xKSE4bQ9u6
Retention, Not Traffic, Drives Million‑Dollar Brand Growth
Many $1M+ brands mistake revenue for scale. (D2C Skincare Brand) $1.5M/month… growth flat, repeat sales weakening. More traffic wasn’t the answer. Retention was. We rebuilt LTV systems → $2.2M/month.
Ridge's Homepage Overhaul Highlights Fresh Shopping Layout
Ooooooh, fun, big change to Ridge's homepage yesterday: Not just the hero product, but the rest of the shopping layout too. Love studying what y'all are doing with your sites https://t.co/H1my56MoR4
Amazon Go Gets the Short End of the Stick
Cc @mattmday @spencersoper I feel like Amazon Go got the shit end of the stick
Shopify’s Google Cloud Agent Passes Turing Test
Impressive to see how @Shopify is using @GoogleCloud Agents. …and their agent passes the Turing test. #CIO #AI #Cloud #GoogleCloudNext https://t.co/IhzLHdPDjj
Same Brief, Three Distinct Tiered Email Designs
GPT Image 2’s range is wild. Had it make 3 ecommerce emails for 3 different brand tiers from the same brief. Luxury. Premium DTC. Mass market. Here’s the prompt: Create a clean presentation-style image on a soft warm neutral background showing 3 different ecommerce email designs...
Prize Choice Shapes Audience; Be Specific for Qualified Leads
I've run 100+ giveaways. Here's the pattern: 'Win a free iPad' giveaways got thousands of junk emails. 'Win our [product] and a 1-on-1 setup call' got a small list of hyper-qualified buyers. Your prize determines your audience. Be specific.
Automate Product Video Creation with Seedance 2.0 API
Filming videos for 50 products is the kind of project nobody wants to own. That's why most ecom brands don't have video for half their catalog. Here's what changes when Seedance 2.0 runs as an API call inside your automation stack: Your...
Fast Delivery Crucial: 70% Abandon Cart Over 2 Days
Over 70% of shoppers abandon their cart when delivery takes more than 2 days. That's not a marketing problem. That's a fulfilment problem. Here's how to know when it's time to hand it off to a 3PL 👇 https://t.co/r4ctl4lH4h
Amazon's Rufus AI Automates Shopping Even When Offline
Amazon is pushing its Rufus AI further into automated shopping. It's new Scheduled Actions feature highlights a future where it keeps shopping for you after you log off. Inside Amazon, the push toward automation is real. Outside, it’s more controlling (see: Perplexity...
All Shopify Devs Are Now Building AI Readiness Apps
every shopify app dev you've ever met is vibe coding a Shopify AI readiness app right now
Shopify's AI-Readiness Scan Flags llms.txt Files
Shopify has a utility that scans your store AI readiness. Even checks for llms.txt (which will make SEO nerds on youtube angry.) Looks like a Claude Code hackathon project for sure. https://t.co/lXJb751NcW https://t.co/t7k8g52VTO
Turn Return Abuse Into Loyalty Through Prevention
Returns will always be a cost of doing business. Online commerce has made it easy for customers to abuse returns. The ultimate challenge is for retailers to excel at prevention and use returns as a strategy to build customer loyalty....
Teams Are Approaching AI Search All Wrong
My newsletter this week was about how most teams are thinking about AI search completely backwards 👇🏻👇🏻 https://t.co/fa01veZ9mR
First Price Rarely Best—Always Compare for Savings
My husband and I just got Fi collars for our dogs and I have to tell you about my price comparison journey because it's so on brand. Fi's website: $189.99 with a subscription. Amazon: 6-month membership. Then I checked Costco on...
Segment Google Shopping, Boost Revenue 45% and ROAS 40%
Huel increased revenue 45% and ROAS 40% just by segmenting their Google Shopping campaigns instead of using one generic feed. Meanwhile you're dumping all your products into one generic Google Shopping campaign and wondering why your ad spend is bleeding...
Switching to LoopEngine Boosted Subscriptions and Retention
We migrated our big CPG client's subscription program to @LoopEngine Subscriptions last year. Subscriptions up. retention up. We just followed Loop's onboarding and implemented the features that made sense. For subscriptions, Loop is our go-to.
Macy's Launches Gemini-Powered AI Concierge for 2.5M SKUs
The big picture behind Ask @Macy’s, a Gemini powered AI agent https://t.co/AfpKXxSpCM Macy's has rolled out a @GoogleCloud powered AI agent called "Ask Macy's," a concierge that leverage multimodal capabilities to move sales along and sort through the retailer's 2.5...
Wayfair's Early Way Day Offers Deep Patio Discounts
Wayfair’s early Way Day deals are already hitting early-clearance-level pricing, with steep discounts on patio furniture, grills, umbrellas, and backyard upgrades before the main event. https://t.co/YtX6eIxMGc https://t.co/rGzTsIjtGk
Microsoft Still Eyes Full Multiplatform Xbox Store on Android
Microsoft’s new head of gaming, Asha Sharma, says Microsoft is still pursuing the idea of evolving the Xbox App for Android into a full-fledged multiplatform game store.
Seedance 2.0 Delivers Ultra‑Realistic AI UGC Ads
How I Make (insanely) Realistic AI UGC ads with Seedance 2.0 WATCH HERE 👉 https://t.co/WXdgLmQEox In this video, I show you how I use Seedance 2 to create insanely realistic AI UGC ads for dropshipping. The biggest game changer is the...