Ecommerce Social Media and Updates

Creative Mastery Replaces Media Buyers in Modern Ecom

Hiring technical media buyers is completely outdated now. The ecom world has moved on from having that as a dedicated role. When you're hiring for paid acquisition, you should only focus on the following: - Creative management - Understanding why something works - Speed of creative output - Prioritise briefing, giving feedback, and iterating fast The algorithm does the targeting now, so creative is the only lever left.