Win in Saturated Markets with Better Offer, Marketing
I spent years trying to find 'unsaturated' products. Never found one. I made my first million selling a 'saturated' product with a better offer and better marketing. Stop looking for no competition. Start being better competition.
China's Consumer Rebound Hinges on Three E‑commerce Giants
China's consumer rebound isn't a headline. It's a tape. Alibaba, JD, Pinduoduo: the three names that make or break the story. @KraneShares lays it out. https://t.co/87UdsGYIfb
Xbox Mobile Store Plans Still Alive After Two-Year Delay
remember the Xbox mobile store that was supposed to launch 2 years ago? Microsoft says the "idea" of an Xbox mobile store "is not dead" yet. Details 👇 https://t.co/UiY8cKExsK
AI Generates Realistic Luxury Email Mockup in One Prompt
ChatGPT Images 2.0 made this with a single prompt and no edits. Here's the full prompt I used: Create a full-length, tall vertical ecommerce email mockup for MVMT, a modern watch and accessories brand for millennials. Design a highly realistic premium DTC email...
DTC Brands Face Rising Meta Fraud, Must Self‑Defend
We are seeing a higher rate of fraudulent orders on a DTC site all coming from Meta. It's gotten so bad that for every 5 orders, roughly 2 are fraud. Meta doesn't really have an answer here that we're not already...
Treat Scaling Your Business Like a Winning Game
Scaling an online business feels like playing a video game This is how you play to win:
IROAS Uses Dual Factors, Campaign Ranks Vary
Thanks @PhilKiel for engaging seriously with the CPMr report. A thoughtful critique is beneficial to all research. But, two pieces of the thread rest on methodology misreads, and most of the "limitations you surface" are limitations we published ourselves. Here's...
Chelsea Home Tickets Sold to Rivals, Profit over Safety
Hundreds upon hundreds of tickets for Chelsea’s final home match available on Todd Boehly’s Vivid Seats website. This could be a crucial match & having away fans in the home end is a risk. Yet all this is sacrificed for...
Shoppers Prefer Video Answers Over Textual Descriptions
Ben’s right, shoppers don’t read product pages. They scroll, they skim, they bounce. Visual Response is the first real solution I’ve seen. Instead of burying answers in text, eko lets shoppers see a video response to whatever they ask. About dang time....
Cut Facebook Ads, Build Sustainable Profitability
Blueland reached profitability and $300M in sales by *cutting* over $1M/month in Facebook ad spend to focus on a stronger business foundation. Meanwhile you're burning all your cash on Facebook ads to chase unprofitable growth instead of building a sustainable...
Higher ROAS Doesn’t Guarantee Profit: P&L Matters
Paid ads winners in the 2026 eComFuel report had 2.5x ROAS. Losers had 4x ROAS. The difference was the P&L! Survey has 300 stores, $3.5B revenue, and 6 years of data. Link in replies. https://t.co/5XjFgANzNn
Brand Concierge Embeds Conversational AI Into E‑commerce Sites
Brand Concierge lets embedding a conversational experience in an ecommerce site. #AdobeSummit #AI #ecommerce https://t.co/o2OAAwXN8D
Expanding 2P Boosts Selection, Wallet Share, Competitiveness
Former Senior Director at $CPNG on how Coupang can grow their 2P business, which allows them to offer a wider selection, which in turn increases wallet share of both the consumer and the seller "You're gaining greater share of wallet at...
Amazon's MFN Isn't Collusion, Antitrust Claim Overblown
Stacy and the CA AG say this is "blatant price fixing." It's not. The framing is doing work the evidence doesn't. It's argument by winks and nods. Most of what's quoted is Amazon enforcing a de facto MFN. "Don't let us...
Seeing the Full Picture Reveals Need for Support
I chatted with a creative this week who sells bookish products on Shopify and has a physical location. She wanted to do her own books so I walked her through what that looks like. Daily sales entries, recording Shopify payouts correctly...
Returns Evolve Into Front‑Line Profit Strategy
Retail is at a pivotal moment: returns are no longer a backroom headache. They’re a front-line retail strategy. Deborah Dull and I hosted a terrific conversation on Supply Chain Now that featured long-time leaders from the retail world that unpacked...
Weak Product Pages, Not Meta, Kill D2C Conversions
Low ROAS ≠ Meta Ads India Problem Many D2C India founders blame the platform first. But often the leak starts after the click. Weak product pages kill conversion faster than bad ads.
Top Shopify Stores Master Either Drops or Subscriptions
Looking at our 8-figure client stores on @Shopify, they're all very different product categories, but they've either mastered product drops OR subscription retention. One of the two, always.
Employees Collude to Inflate Prices Using Competitor Data
Who needs algorithms to price fix? "[An] Amazon employee sent links to rival retailers’ lower prices.... A Hanes employee responded that the clothing brand had 'reached out to Target and Walmart to have the prices increased.'" https://t.co/7BFBNHCnwU
Most E‑commerce Cart Abandonment Flows Repeat Six Fatal Mistakes
Every ecom brand has a cart abandonment flow, but most of them are making the same mistakes. Here are the 6 most common ones: https://t.co/izm397S5n3
Conservative E‑commerce Outlook Predicts Exponential Growth Surge
Here's a conservative look at e-commerce abundance. The rate of growth with the exponential factors we're seeing today should be higher than we can imagine now.
Validate Sales Organically Before Spending on Ads
'Just run Facebook ads' is the worst advice for beginners in 2026. Build a simple funnel. Get 10 people to buy it organically. THEN run ads. If you can't sell it without ads, you won't sell it with ads.
Amazon's Customer Moat Fuels Late‑Blooming AI Advantage
$AMZN had the customer moat. Its AI story was delayed compared to its peers, but its massive customer base was an advantage that is now coming to fruition.
Switch ESP Fast, Keep Revenue Steady with Omnisend
Nobody wakes up excited to migrate their ESP. Because historically, it sucks: → Weeks of setup → Broken flows → Revenue dips @omnisend's angle is different: → Flows live fast → Data moves clean → Revenue doesn’t stall Switching tools shouldn’t cost you money. If anything it should make you...
AI Assistants Are Evolving Into Subtle Sales Channels
AI assistants are starting to become sales channels. Sponsored responses and integrated recommendations are turning conversations into opportunities for advertising and commerce. The shift is subtle. When advice and promotion blend together, the role of AI becomes harder to separate from influence....
Founders Trade Meetings for Profit‑driving Supplier Calls
Everyone at 10am: In a pointless meeting that could have been an email. Ecom founders at 10am: On a call with a supplier in China negotiating a 15% cost reduction. Different leverage. Different outcomes.
Free Gifts Outperform Discounts without Eroding Margins
Discounts are often the lazy promo. They train customers to wait, hand away margin, and once you start, they're hard to stop. A free gift can move the same needle without any of that baggage.
Coupang's Growth Uncertain as Shoppers Stick with Department Stores
Hmm. You’d think Coupang will take market share over time. People still go to department stores?
Mandatory Spinning Wheel Ruins Temu's Checkout Experience
Who’s the UX designer at @temu who thought, “nah, let’s put a mandatory fixed spinning wheel as a hurdle instead of letting people actually buy things.”
TikTok Shops Lean on Fake Discounts for Bottom‑F
How much of TikTok Shops performance is just capturing the bottom of the bottom of the funnel with fake discounts? https://t.co/Nt1HqKxfgL
AI‑Driven Trend Analytics Enable Fully Autonomous E‑Commerce
I think one of the next trends in e-commerce will be to use trend analytics and take that information and generate 3D products with AI. then you can mark those products through influencers and ads and ship them out. This...
Build a Branded Dropshipping Store with AI
How To Build A Branded Dropshipping Store With AI Using Shopify In 2026 (Using Claude code) WATCH HERE 👉 https://t.co/0vOsYVvpHS Shopify’s new AI Toolkit is changing how stores get built. In this video, I show you how to use AI agents like...
Launch Pages 10× Faster, Boost Conversions 21%
Cuts Clothing boosted conversions 21% and AOV 9% by switching to a CMS that let them launch pages 10x faster. Meanwhile you're stuck with a clunky setup that takes weeks to push one landing page live. That's the gap.
Simplicity Sells; Clarity Beats Feature Overload
I lost $15k trying to sell a complex, multi-feature gadget. Too hard to explain. I made $100k selling a simple, one-problem-one-solution product. The market doesn't care about features. It cares about clarity. Test everything.
Shopify Migration Lifts Subscriptions; Custom Builds Waste $50k
BARK saw an 8% increase in holiday subscription rates just by migrating their marketing from a custom platform to Shopify. Meanwhile you're spending $50k building a custom website from scratch instead of using proven platforms that actually convert.
AI Avatars Turn Static Landing Pages Into Real Conversations
Most brands spend weeks perfecting their email copy, only to send every click to a page that does all the talking and none of the listening. I see it constantly in the accounts we manage at Structured. Good pages, strong...
Buzzy Creates Ten Ad Variations From a Single Draft
Most brands test one version. Because making more is expensive. Buzzy turns one ad into ten — like Photoshop for ad iteration. https://t.co/Q8z0GfVrGU
Base44 Launches Figma2Base, Delivering Full Visual Control
Base44 just dropped: > Figma2Base > Themes > Asset Library > Visual Editor > Mobile Editor Every piece of the "full visual control" puzzle is shipped together. Try Figma2Base at https://t.co/1LpRSTC01G
E‑commerce Brands Face Aggressive Multi‑state Tax Enforcement
Five years ago, you could sell in 30 states, and nobody came looking. That era is over. States have figured out that ecommerce brands are sitting on millions in uncollected sales tax, and they finally have the tools to go collect...
Amazon's Hidden Psychology Tricks Drive Impulse Spending
Amazon's the king of "buy stuff you didn't need." But that's no accident. The website is filled with psychological hacks designed to make you spend more. Here are 10 of them:
Creator Partnerships Drive Explosive Growth, Not Ad Spend
Manscaped sponsored 2,000+ YouTubers, generating 2 billion views in one year and scaling revenue from $3M to nearly $300M. Meanwhile you're complaining about Facebook ad costs while ignoring the massive leverage of creator partnerships.
AI-Driven Traffic Spikes 393% and Lifts Retailer Revenue
AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too https://t.co/4s4yDglDSH
AI‑Driven Scorecard Streamlines Product Research & Validation
I use AI for product research before I use it for anything else. Here's my exact workflow (and prompt) you can use: > Find competitor URLs using a product research tool > Plug them into a deep research prompt on Gemini or ChatGPT >...
Your Welcome Flow Misses Revenue: 6 Essential Fixes
Welcome flows are one of the highest-revenue flows for most ecom brands, and most of them barely do half their job. Here are 6 things yours should do that it probably doesn't: https://t.co/5WFCrShviV
Shift From Cold Discounts to Prospecting‑Then‑Remarketing Wins
Snow sold out their entire inventory by spending 75% of their Q4 budget on prospecting ads, then flipping to 75% remarketing for the sale. Meanwhile you're running the exact same discount ad to cold traffic on Black Friday and wondering...
Amazon Cuts Top Gadget Prices to as Low as $14.99
Amazon is slashing prices on its best-selling tech gadgets, including Fire tablets, Ring Doorbells, Blink cameras, Fire Sticks, and more, starting at just $14.99. https://t.co/CcxY57oXOI
From Instacart’s Rise to Investor Lessons
For this episode of Uncapped I got to sit down with my close friend @Max, cofounder of Instacart 🥕 We talked about the key moments of Instacart...how it got started, critical wins, tough losses, competitive dynamics, earned insights, going public, and...
Amazon Shifts to Optional Channel; DTC Remains Most Profitable
AMZ is moving from mandatory -> ancillary. 17% like selling on AMZ. 93% like selling on their own site. And DTC is more lucrative. Even after accounting for the increased CAC spend, DTC-first brands are making more money per our recent...
Almost Ready for Shopify’s Built‑for Badge
So close to meeting Built for Shopify requirements with @promopartypro. Crowdfunder’s had the badge for a while; this one's next.
Retail's Downfall Blamed on E
All these years I never actually looked into this and just assume e-commerce killed retail (it had a hand sure) but nope turns out it was an insecure dude who didn’t care about the lives he ruined all for a...