I spent $40k on a Shopify Plus migration. No revenue increase. Competitor optimized their product pages. 30% revenue increase. Platform doesn't matter. Conversion optimization does. Test everything.

Starting February 18, our checkout page will display prices in students' local currency. Location is detected based on IP address, and prices are automatically converted using real-time exchange rates. 🙂 https://t.co/xCo69SeIx8

Obviously, this is very general in the video that I put out here, but the reality is: is learning how to buy and sell, and finding arbitrage in what you pay for something, versus what you sell it, and understanding...
Your ad budget is on life support, and you don’t even know it yet. Let me explain how you’re losing money on things you THINK are working: Let’s say you spend $50K on ads… …leading you to drive 12,000 visitors at $4 CPC… …but...
Had a Head of Growth tell me this morning that YouTube is their #1 source of new customers because no one wants to read anymore and I think that's incredibly true.
Chubbies made $50M with ONE content strategy: funny videos showing the lifestyle not the product. Meanwhile you're posting product photos with no context. That's the gap.
I met @AmerGrozdanic at Shopify https://t.co/Q6R0IzWT4z in Toronto. You might know him from the ASOM pod, or from Hulk Apps, which he co-founded and exited. Turns out he's a fellow agency owner @PraellaAgency just 20 minutes from my studio in...
Most ad research is manual and slow. This does in seconds what used to take hours. Competitor hooks, angles, and what to test next. Check it out. I'm proud to be a paid advocate for them.
I've tested 200+ product descriptions. Here's the pattern: Descriptions I wrote as 'features lists' got 2% ATCs. Descriptions I wrote as 'transformation stories' got 9% ATCs. Your specs don't matter. Outcomes do. Test everything. Trust nothing.
I know stores with 100k followers doing $10k/month. I know stores with 2k followers doing $200k/month. Followers aren't the metric. Buyer intent is. Build an audience that buys not one that likes.

Working on my $AMZN growth thesis report for this week, and just helpful to point out, that this high capex to FCF is not uncharted territory for Amazon. I get there is more competition this time than e-comm but they...

Launched @promopartypro and a Hasbro brand found, installed, and started running free gift promos without us saying a word. That's the signal we love to see as app devs. They have the Battersea Transformers store running free gift with purchase...
Someone just asked me what type of work I'm doing most these days and I explained it as this: I'm a fractional editorial lead of sorts right now: the point person who works closely with either a content engineer, in-house content...

One thing I'm realizing as I get more in the weeds with @claudeai (+ now @AirOpsHQ) is how important things like detailed brand kits are if you want quality outputs. This week's newsletter is about how to make sure you're...
i finally tried claude code and of course i'm claudepilled now. it made it adminstrator of our home server. it spend the weekend configuring a custom media server for me, and its perfect. how do i connect claude code to...
Easy Street Brands is looking to hire a senior designer for one of our portfolio brands. Looking for someone with experience designing website elements, landing pages and ads. Packaging design experience is a bonus. You must have 5+ years experience working with...
Everyone watching Netflix: What should I watch? Ecom founders watching Netflix: Analyzing competitor ads during commercial breaks. Different mindset. Different life.
Liquid Death made $100M selling water with ONE differentiator: marketing it like an energy drink brand. Meanwhile you're trying to 'fit in' your category. That's the gap.
Nathan James is just dominating furniture search. To the point that it’s annoying. Hat tip to that team. The rest of the furniture industry needs to step (stool) it up.

Beginners Complete Dropshipping Tutorial for 2026 (6+ Hour Guide) WATCH HERE 👉 https://t.co/OD9B0yp5lN With 10 years of experience in Ecom and Shopify Dropshipping & almost $40 million in revenue, I've condensed everything you need to know to start today in this...
I lost $13k on a tech gadget with 'insane margins.' Nobody bought it. I tested a consumable with thin margins. Scaled to $70k/month on repeat orders. The market doesn't care about your margin goals. It cares about repeat purchases. Test...
7 operational mistakes that almost killed my business (and will kill yours if you don’t catch them early) 1. Working with the cheapest partners 2. Not checking supplier invoices at scale 3. No naming conventions on ads or creatives 4. Not understanding China...
Why social search for #B2B ecommerce is the new key to credibility and conversion https://t.co/djobyMHgwk
I've tested 90+ checkout flows. Here's the pattern: Checkouts I made 'simple and clean' converted at 4%. Checkouts I added urgency and scarcity to converted at 11%. Your minimalism doesn't matter. Psychology does. Test everything. Trust nothing.

The best CTAs don't sound like CTAs. "Submit." No one in the history of the internet has been excited to "submit." "Buy now" vs. "I need this" "Subscribe" vs. "Count me in" "Learn more" vs. "Show me how it works" Generic CTAs describe the action. Great CTAs...
A Full CREATIVE DEMAND Plan connected to your financial plan. Every month you get a clear breakdown of: How many ads you need to make What format should you make them in What products or moments to focus on And who is responsible for the...
A friend asked me recently if he should use a hiring agency to scale his team faster. He's juggling inventory issues, trying to build out his creative systems, and hiring at the same time. Classic founder chaos. I told him “No, do...
Pura Vida made $50M with ONE model: micro-influencer gifting at scale. Meanwhile you're chasing one macro influencer who wants $50k. That's the gap.

At scale, tax mistakes stop being mistakes. They become red flags. Here's what most brands don't realize: States aren't looking for perfection. They're looking for inconsistency. 🚩 When your collected tax doesn't match your filings 🚩 When registrations lag behind where you're actually...
Everyone at dinner: Let me tell you about my business idea. Ecom founders at dinner: Quiet because they're actually building and have nothing to prove. Different mindset. Different life.

Growth is the dream of every operator (or at least your potential acquirer). But if you’re not careful, it can be the siren song of death. Hiring faster. Spending more. Scaling too soon. All in the name of “growth.” The reality is — growth...
Do you follow @JoySharma_11 yet? If not let this video convince you that you should: https://t.co/6arD99vusY In the video Joy outlines the key focus areas for brands on the journey from $1M - $10M. He has intimately watched countless brands make this trek...
I spent $30k on a course teaching 'proven systems.' Applied everything. Made $0. I spent $500 testing products with no system. Made $40k in 90 days. Education doesn't matter. Execution does. Test everything.
One of the most terrifying moments for @billda happened in a deal we did together. He was sitting in his car in a parking lot, hands shaking, staring at a letter. Our main supplier—80% of the SKUs—was terminating us. And he was...

This Sunday I’m dropping my 2026 FREE Dropshipping Course on YouTube. 7 hours. Step-by-step. Beginner to advanced. This is the biggest video I release every year. Most people pay $1,000+ for this information in paid courses… I give it away for free. If you’re serious about starting...

While many in Ecommerce are chasing new shopping features from AI labs, @Whatnot is focusing elsewhere I interviewed @tdrobbo, head of product for the #1 shopping app, about where the “live commerce” giant is/isn’t making AI bets More in @ReadTheAisle https://t.co/0CZCtbkC4T https://t.co/FAq2q1n1Ip
Started @AirOpsHQ University this morning...time to get further down in the weeds with content workflows

"While $SHOP gross profit compounded at ~26% CAGR since 2022, its operating expenses (S&M, R&D, and G&A) grew by only ~2% CAGR during this period." Shopify's Miraculous Momentum: https://t.co/ezGEIE1lOG https://t.co/WDbrMgAx78

Q4 earnings are out. Our growth is compounding. We now power more than 14% of the US ecommerce market. But 2026 is about to get really exciting. AI is changing how people shop. And we’ve made sure our merchants are first out the...
If you're trying to: - grow your brand's presence in AI tools - get more press mentions - increase the likelihood you'll be in Google's instant answers - boost brand awareness among your audience Well... @alertmouse is free🔔🐭
You can have your best year ever, revenues up 500%. ...yet STILL run out of money. 💀 Cash and profit are not the same thing. Your P&L says you made $250K in paper profits. But that cash isn't sitting in your bank account. It...
UCP has been live for like a week and there's already a @Shopify product search engine on it. "…the entire Shopify ecosystem is searchable. As more platforms adopt UCP, their product catalogs will become explorable…" ...I used it to find Hot...
I’m not sure ecom brands will ever have the right financial incentive to build a significant agentic labor force. It’s just not a business model that creates leverage from tech buildout. They can’t capitalize the build expense. It does little...
48 hours into the AI takeover experiment and the most surprising thing isn't the automation—it's the decision-making. Bond (my AI) doesn't just execute tasks. It prioritizes, adapts, makes judgment calls about what's worth my time vs what to handle automatically. That's the...

What translates from SEO ➡️ AI Search Optimization? The fundamentals don't disappear, they just get applied differently. The skills that made you good at understanding audiences and creating valuable content become your primary competitive advantage. Here's how ⬇️ https://t.co/t2fgxHfLYv
Talking the Flow Era and evolutionary forces driving the future of commerce. Might bank 4 hours who know...
It's kind of comical to think that 10 years ago VC's thought that selling mattresses and luggage online was innovation.
Satya is giving eCommerce brand owners the labor playbook to follow. Product Manager + Designer + Back End Engineer + Front Engineer > Full Stack Developer Head of Growth + Meta Buyer + Google Buyer + Creative Strategist > Prophit Engineer Greater velocity,...

We pay Zapier $10k a year. We are reducing it to $1k a year with AI and new tech. People saying AI is not impacting companies, have no idea what's coming. https://t.co/9Tg7dQyFDG

We have @heymantle analytics plugged into Promo Party. It shows we got our first install from ChatGPT. https://t.co/3ctXGeQ8rQ