Glossier spent 4 years building a community on a beauty blog before launching a single product. They co-created with their audience. Hit a billion-dollar valuation. Meanwhile you're building products nobody asked for. That's the gap.
Are you paying a 50% tax you didn't vote for? You're just gifting it to your customers instead of the government. Here's how: Say you're a store doing $3M at 10% margins makes $300K in profit. You finally raise prices 15%, something that's LONG...

In Google's earnings call they said building UCP was a focus for 2025. Imagine what Universal Commerce Protocol means for glasses. Perhaps: "Gemini...look at that cool shirt. Find me one, but blue and buy it for me..." No more website visits...
I've analysed 200+ Shopify stores. Here's the pattern: Stores with 50+ products struggled with scaling. Stores with 3-5 core products crushed it. Your assumption that more choice is better is wrong. Focus does.
Declining a $5K consulting gig because it doesn't fit your schedule. Ignoring partnership requests that don't excite you. Taking a month off without worrying about revenue. You can only do this when you have dialed in automated systems. → Email sequences that nurture and...
Straight from @Shopify's latest partner briefing: - AI agents are pulling the first ~6,000 characters of your product descriptions as their source of truth. - Meta descriptions, SEO titles, theme presentation logic, none of it gets touched. - If your product...
My team just built a free tool you can use to see if an email exists or not: https://t.co/wcWB5zjuEp
Everyone at 9pm: Watching Netflix. Ecom founders at 9pm: Setting up a new retargeting campaign for a winning ad. Different mindset. Different life.
Your ad account looks fine: - ROAS is holding - CPMs are manageable - Conversions are flowing But your spreadsheet is screaming. As of February 2026, the average US tariff rate sits at 17% on all imports. For DTC brands sourcing from China (which is 50%...
One store owner in @ecomfuel had 35 people on payroll. He made some hard calls. Hired a 3PL. Replaced most full-timers with freelancers. Today he has one employee and eight contractors. His profits have never been higher. And his management stress is...

Your targeting is personalized. Your copy is personalized. But your landing page is not. That’s why you’re not closing the deals you want. If this is you, you need @tryflint. It’s a platform built for marketers to create tailored pages for...
On a previous #TeawithGaryVee I was asked how someone could take advantage of the opportunity presented by live shopping on platforms like WhatNot, since India is "not in yet" If you have a question for me, drop it here https://t.co/QjOodl7fTy so...

Well, that's interesting -> Shopify Shows Ads on Behalf of Its Merchants in ChatGPT "Shopify has started arranging for ads to promote its merchants to run in ChatGPT, the company told merchants, in an expansion of Shopify’s existing ad network. The...

Microsoft Advertising is testing shopping ads with individual product image carousel/sliders https://www.seroundtable.com/microsoft-advertising-muti-image-shopping-carousel-40953.html #microsoftadvertising #bing #bingshopping
I lost $7k testing a jewellery product everyone said was a guaranteed winner. It flopped. I spent $500 on a 'boring' kitchen gadget. It's now doing $30k/month. The market doesn't care about your gut feeling. Test everything.

Ecommerce SEO: here's how we increased merchant listing traffic for my client by 368% YoY. For this client, the uplift YoY compared to 2024 was so significant that it made 2025 a challenge to outperform... but we managed to do it...

Direct-to-consumer is still a big opportunity, even for the biggest artists in the world. That’s the opportunity EVEN saw. Build the infrastructure once, make it work at every scale, and help artists turn moments into sales. The company just powered J....
How to build a $100M+ company with AI in ecommerce: Step 1: AI scrapes social media for viral content in a niche It's watching what's trending, what's getting engagement, what people are talking about. Step 2: AI creates organic content around that niche Start...

Meta just made detailed targeting "mostly a suggestion." Graph API v25 dropped this month bringing an inevitable conclusion to a direction they have been signaling for a long time. Your audience selections? They're now inputs, not constraints. If you're still building campaigns around tight...
Gymshark went from $0 to $128M in 6 years using influencer marketing. No TV ads. No billboards. Just athletes who genuinely wore the brand. Meanwhile you're running cold Facebook ads with zero social proof. That's the gap.

Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...
🎁 FINAL DROP: Complete E-commerce AI Toolkit. 50+ prompts for products pages ads emails funnels. Competitor analysis templates. Testing frameworks. Product research guides. Comment 'AI TOOLKIT' and follow. Sending in 24 hours. Let's dominate.

How I Made $54,475.77 In 30 Days Dropshipping With ONE ad. (using ai) WATCH HERE 👉 https://t.co/2mf1hNdgQe https://t.co/KYbiqXcX0P
Your ROAS looks fine, but your margins are bleeding. Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. You’re still trusting a dashboard number that’s been outdated for months. Recalculate your break-even, and thank me later.
I failed for 6 years straight before anything worked. I was living with my parents, had $0 in my bank account multiple times, and just wondered if I was smart enough to become rich. For me winning stopped being about money,...

SEO Tip: when it comes to using Schema for the homepage on a site, there are two types that I gravitate towards and recommend (especially for eCommerce stores). The two types are Organization and WebSite Schema, being tags that I see...
Everyone at the bar: Let me buy you a drink. Ecom founders at the bar: Calculating whether that $8 cocktail would be better spent on ad testing. Different mindset. Different life.
Submit your Shopify store and I'll tell you what's wrong with it. Live. On camera. March 3rd at @taskhusky's #StyleAndScale https://t.co/JvsOUTavfI Free, replays available.
Best product characteristics for scaling in ecom: - High margin (80% gross) - Clear unique selling proposition - Can run variations without confusing the brand - Works on Facebook without needing education - Not easily replicated - Has repeat purchase potential or natural gifting angle - Can...
https://www.whatnot.com/s/ePYH7Nq8 Come check this out an say u came from threads - I’m in here

🚨 Take the #SEOFOMO's Ecommerce SEO & AI Search Optimization Survey [2026] and participate in an SEOFOMO Hoodie & Mug Giveaway 👇 Answer the SEOFOMO Ecommerce SEO & AI Search Optimization Survey and help us identify this year’s biggest ecommerce SEO...
Quip made $100M disrupting toothbrushes with ONE model: subscription delivery. Meanwhile you're doing one-time sales and wondering why LTV is low. That's the gap.
I lost $16k testing apparel 'everyone wears.' Zero traction. I tested apparel for a tiny subculture. Scaled to $90k/month with raving fans. The market doesn't care about mass appeal. It cares about solving specific problems for specific people. Test everything.
Our physical products are built to build the brand and have new collectors join our world (more than selling stuff to existing collectors) we are very confident this leads all to collect the digital (NFTs) we are getting decent at...
I've tested 180+ upsell strategies. Here's the pattern: Upsells I thought were 'too soon' added 35% AOV. Upsells I 'waited for right moment' added 8% AOV. Your timing concerns don't matter. Immediate relevance does. Test everything. Trust nothing.
I know a guy who bought Tesla in the early 2010s, close to the IPO. Made a killing. And he'd made a lot of other really savvy bets over the years. So I was excited to have him in the syndicate I was...
One of the most common questions I get asked is "Do I need a CMO?" My answer is always that you don't need a CMO until you’re pushing $50M/year minimum. They’re the most fired role out of any C-level suite...

I once worked with a company that sold frozen ready meals to elderly customers. They wanted better website conversion rates. Straightforward brief, right? We did user research and found the real problems had nothing to do with the website: - Customers were...
ColourPop made $100M with ONE insight: launch new products weekly to create FOMO. Meanwhile you're perfecting one product for 6 months. That's the gap.

Most subject lines announce. The best ones tease. "Our New Spring Collection" tells me what's inside before I open it. There's nothing left to be curious about. "We almost didn't release these" makes me need to know why. One gives away the answer....

Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before...
I know founders with perfect Shopify themes getting 1% conversion. I know founders with basic themes getting 6% conversion. Theme beauty doesn't matter. Offer clarity does. Fix your messaging before your design.
Who should we be working with for international 3PLs? Looking to expand to Canada, Australia, UK to start.
2026 is the year you launch your first ecom brand. Here's 100 niches you could innovate on today: 1. Wearable blankets (Don't copy me haha) 2. Weighted products (blankets, eye masks, lap pads) 3. Pet comfort products 4. Pet travel accessories 5. Ergonomic pillows 6. Sleep accessories 7....

Even if you obsess over sourcing and inventory turns, the people who deliver define your brand. Final-mile delivery is often the only human interaction customers see. If that sofa sits in the rain, nothing else matters: https://t.co/6dKPqYm7fN #FinalMileDelivery https://t.co/TTBSHQWArG

She built a $100M wellness brand after doctors gave her codeine and no plan. Siff Haider and her husband launched Arrae in 2020 with two products, funded it with their wedding savings, and hit $1M in nine months without raising capital. They...
🚨 My new exclusive at @ReadTheAisle Amazon has discussed w/ OpenAI working on custom shopping-related AI tied to Rufus, after using its own models and then Anthropic’s, according to sources briefed. The focus goes beyond Rufus’ main use of product Q&A https://t.co/60Z6WBfyvh

Every shirt ad looked the same. One prop changed everything. In 1951, Hathaway was a small shirt company from Maine that most people had never heard of. They had a $30,000 ad budget, a fraction of what their competitors were spending,...

How To Build A Digital Product Store With AI In 2026 WATCH HERE 👉 https://t.co/ijT1ejXe7l In this video, I show you step-by-step how to build a digital product store using AI in 2026, including how to generate product images, write high-converting...
I teach retention for a living. I've built post-purchase flows for 200+ brands. But I just heard a demo of an AI trying to retain a canceling Spotify customer. And it used tactics most human reps never even attempt. Customer: "You raised...