Unexpected Wet Wipes Business Offer on FB Marketplace
Wild what you can find on FB marketplace Anyone want to start a wet wipes business? https://t.co/tGgoiC8P2A
Shopify AI Toolkit Accelerates Custom Store Development
Shopify just dropped something MASSIVE The new Shopify AI Toolkit lets you manage and build on Shopify with your favourite agent, Claude Code, Cursor, VS Code, Gemini CLI, Codex, and more. It connects your AI tool directly to Shopify’s docs,...
Know When Your Small‑Space Fulfillment Is Overwhelming
Every e-commerce brand starts the same way: packing orders from a spare room or small warehouse. At some point, that stops working. The question is: how do you know when you've hit that point? We have the guide 👇 https://t.co/r4ctl4lH4h
Offer Beats Product: Irresistible Deals Drive Scale
Hard truth: Your product doesn't matter as much as your offer. A good product with a bad offer will fail. A decent product with an irresistible offer will scale.
Shopify Earns Most Money Beyond Subscriptions
Day 1 of 30: How $SHOP Shopify actually makes money Most think it's a SaaS subscription business... subscriptions are only 24% of revenue Here's the real breakdown 🧵
Buy, Remix, Sell Vibe‑Coded Apps on Anything
wait… you can now buy, remix, and sell vibe-coded apps directly on @Anything 👀 pretty sure these devs never f*cking sleep.
AI Completes Full SEO Audit and Fixes Instantly
I've had "build out SEO content" on my to-do list for 2 years. Last week, I gave an AI agent my URL, and 15 minutes later, I had a full audit, a prioritized action plan, and every fix executed. Not...
Fewer Checkout Steps Halve Drop‑Off Rates
I've tested 50+ checkout flows. Here's the pattern: Checkouts with 5 steps had a 60% drop-off. Checkouts with a single page and express pay options (Shop Pay, PayPal) cut that in half. Your assumption that you need more info is...
Shopify's Surprise Counterattack Beats Amazon's $100M Ploy
This is the craziest corporate battle no one talks about. In 2021, Amazon launched a $100 million "Prime feature" to steal Shopify's customers. Shopify had no choice but to fire back. How? With an attack Amazon never saw coming:
Universal Commerce Protocol Upgrade Launches on Shopify
New version of Universal Commerce Protocol (UCP 2026-04-08) just got finalized. Carts (!), Catalog discovery features, Order status,, Signals support, ... Big step step function upgrade for agentic commerce. https://t.co/Q9hGXUUmLr Coming soon to every Shopify storefront.
AI Dresses Me, Showcasing Stitch Fix’s Comeback
In this week's @ReadTheAisle newsletter, I cover OpenAI drama, outraged Amazon sellers...and me getting dressed by an AI. Stitch Fix's Vision tool generated this image of me using real inventory, and calibrated to my style profile (which, yes, I need to...
Thin Catalogues Need Browse, Not AI Search
I had a conversation recently that reminded me how badly empty search results can damage an early-stage ecommerce site. The team was excited about adding AI-powered search, and the logic was hard to argue with on the surface. Modern feature,...
Flipkart Shows Execution Beats Access in AI Race
Access to AI has become universal. The only thing separating winners from the rest is execution. And Flipkart is answering that challenge with structure, speed, and seriousness. Every large company now has access to powerful AI models and frameworks. https://t.co/3Sqt7T8oAa The...
Top 12 Brooks Running Shoes on Sale
Brooks makes some of the best running shoes on the market, and I've hand-picked the 12 best deals at Amazon, with up to 30% off and prices from just $86. https://t.co/cbjBWrg4Ez
Live Social Shopping: Time to Dig Deeper Now
Please let this be the post that forces you to start really digging in deep on what’s going on in live social shopping 🛒 https://t.co/pMu340vBxg
Autonomous Commerce Needs Clear Decision Rights and Audits
Automation in commerce is moving towards greater autonomy, leaving design choices exposed at each handoff. Decision rights and audit paths become crucial because agents place orders, negotiate terms, and handle exceptions. @McKinsey Source https://t.co/mUXoT9cj6K via @antgrasso https://t.co/kpyXzzZFwg
Instamart Turns Everyday Items Into Million‑Rupee Purchases
Biggest Purchases in Swiggy Instamart 🤯 • A Bengaluru User spent ₹4.36 Lakh on noodles alone. • A Mumbai user spent ₹16.3 Lakh on Red Bull. • A Bengaluru user ordered ₹1.7 Lakh iPhone. • A Chennai user ordered 228 condom totalling ₹1 Lakh
AI Finds Winning Products in Minutes, Skipping Manual Research
🤯 I found 5 winning products in 10 minutes. 🔥 AI scanned for high demand, low competition. 🛠️ AI wrote ad angles for each one. 🤵 AI sourced suppliers instantly. 📦 Ready to build stores. This is crushing hours of manual research. Want the method? RT...
Alibaba Creates AI‑focused Tech Committee Amid Competition
Chinese e-commerce and AI giant Alibaba Group Holding has set up a high-level technology committee led by CEO Eddie Wu Yongming, as part of a broader restructuring to sharpen its focus on artificial intelligence amid intensifying competition. https://t.co/AJJ1tEnfW1
Take Control: Ditch Your Meta Agency Today
You should fire your meta agency. Go to your Facebook ad account, select all your campaigns, and click View History or view edits. Every single change your media buying agency has made will show up there. What you'll probably find is that...
Upper-Funnel Spend Drives Sales, Not Just Retargeting
Mejuri shifted 25% of their ad budget to upper-funnel campaigns. The result? A 12.9% lift in incremental sales and a 57% boost in iROAS. Meanwhile you're pouring all your ad spend into bottom-of-funnel retargeting and wondering why your new customer...
Tired of Meta‑only Advice; Want Alternatives for Growth
It is SUCH a bummer that every person I talk to tells me the only real path to meaningful audience growth is via Meta ads. I would rather give my money to *any* other platform.
Add Post‑purchase Upsell, Boost Revenue 36% in 30 Days
1 Today, I was reviewing an account spending $2,200/month with a steady 1.9X ROAS. The founder said, “It’s working… but it doesn’t feel like growth.” There was that subtle doubt — “Is this all it can do?” The gap wasn’t ads — it was...
Google Launches Universal Commerce Protocol Onboarding Guide
Focus on ecommerce? -> Google Publishes Universal Commerce Protocol Onboarding Guide (Enabling agentic shopping) "To participate, merchants must complete the technical implementation first, then submit an interest form and wait for approval. Once selected, they can access onboarding in Merchant...
Simplify Checkout, Double Revenue Faster than More Traffic
Almost every week, I see accounts spending $2,000/month with decent traffic… but flat revenue. There’s always that quiet thought — “Maybe we just need more volume.” But more traffic was only amplifying the leak. The real issue sat in a weak checkout flow. We...
Passion Beats Polish: Community Drives Sales
I spent $500 on a product with 'awful' branding but a cult-like following. It scaled to $20k/month. I spent $10k on a product with 'perfect' branding and zero community. It flopped. The market doesn't care about pretty. It cares about...
Digital Body Suit Eliminates Online Clothing Size Mistakes
#WhatsNext? An end to online clothing shopping errors or misfits? This fashion #Innovation or digital body suit can take sizing mistakes out of the online shopping equation. (Cheddar Gadgets) #Retail https://t.co/8L4KxNSbqb
Shopify B2B Features Now Available on All Paid Plans
Big news: Shopify B2B is now on every paid plan. For years, the answer was “You need Plus for that." Now, companies, catalogs, ACH, vaulted cards, and quantity rules come standard. I talked to @Shopify's Samir Pradhan about why they...
Love Daily Content Creation? Essential for DTC Success
If you don't enjoy making, buying, and iterating on content like this every day Don't launch or buy a DTC / consumer brand It's table stakes if you want to win
Big Retailer's AI Policy Puts Liability on Users
Official AI policy from a major big box store says you're responsible for your agents.
Zappos Beat Amazon with Kiva Robots Before Acquisition
Zappos was beating Amazon on cost per order. Amazon couldn't figure out how. Turns out @Alfred_Lin's team was running Kiva robots before Amazon even believed they'd work. Amazon later bought Kiva for $775M. Alfred went from operating automation at Zappos to funding...
The Obvious Answer: Sears Needed Amazon‑style E‑commerce
Reminds me of early 2000’s questions like “Why can’t Sears just build a website like Amazon?” It’s the right question and the correct answer is a lot easier in hindsight.
USPS Keeps 80% of Amazon Parcels, Amazon Eyes Own Network
USPS will retain around 80% of its Amazon parcels, however the ecommerce giant wants to use its own growing network. https://t.co/X2Jt1r4ZoL
Three-Step Cart Flow Boosts Recovery From 2% to 16.5%
Beardbrand automated 10% of their monthly revenue with a 3-step abandoned cart flow that recovered 16.5% of all carts. Meanwhile you're sending one generic abandoned cart email and wondering why your recovery rate is stuck at 2%.
Amazon's USPS Deal Still Drives $6B, 1B Packages
"The new deal [~20% volume cut] would still have the USPS deliver more than 1 billion packages for Amazon a year... Amazon shipped nearly 15% of all packages that the USPS delivered in the country last year, translating to about...
Meta's Live Shopping Push Signals Brands Must Act Now
the live shopping 🛒 📱 revolution continued today with the big announcement from Meta .. This consumer trend has already happened and has been going on for years not months and everyone should take this post seriously and start to...
Amazon Taps USPS for 80% of E‑commerce Deliveries
Post Office reaches deal with Amazon. Maybe 80% of $AMZN’s e-commerce last mile deliveries. Parcels have been the USPS target for growth. Can they handle the volume and meet Amazon’s order delivery standards?
Focus on One Visible Product; Timing and Margins Win
How to launch an 8 figure ecom product the right way in 2026: 1. If nobody can see your product being used in public (or in a day in the life reel), it won't spread. 2. One product, one obsession. Don’t diversify...
Talk to Customers, Not Just Social Media Echo Chambers
I've coached 200+ store owners. Here's the pattern: The ones who spent all day on Twitter and in Discord groups failed. The ones who spent all day talking to their customers won. Your echo chamber isn't your market. Trust nothing.
Instagram Launches TikTok‑style Shop, Reshaping Influencer Marketing
Instagram just copied a big TikTok feature. Meta now has their own TikTok Shop. It’s either gonna ruin Instagram… Or revolutionize Influencer Marketing… https://t.co/wnlWi5RDr7
Quarterly Ops Networking: Connect Fulfillment & Supply Chain Professionals
I run a networking thread on LinkedIn every quarter. Bringing it here. Drop what you do and where you're based. Connect with the people who reply. If you work in fulfillment, ecommerce, or supply chain, this is your thread. No pitch. Just operators...
AI Cuts Product Sourcing Time, Boosts Accessibility
Business owners and e-commerce experts told MIT Technology Review that AI tools are making sourcing more accessible and significantly shortening the time it takes to go from product idea to launch.
MercadoLibre’s Integrated Logistics‑Fintech Flywheel Fuels Growth
4 Stocks Dominating E-commerce + Fintech Outside the U.S. 👇 $MELI MercadoLibre is compounding via a tightly integrated ecosystem. Reinvested 5–6 pts of margin into logistics + credit while handling 500M additional deliveries YoY. Brazil unit shipping costs dropped 11% in local...
Check Platform Restrictions Early; Docs Save Headaches
I was scoping requirements for a client project recently when I hit a constraint I hadn't anticipated. The client had assumed a major ecommerce platform was the obvious choice. It's popular, well-supported, and most developers know it. Then I checked their...
Maturity: Shopping without the SSENSE UI Hassle
maturing is realizing you can buy clothes without ever having to subject yourself to the UI of SSENSE dot com
Don’t Skip Research: Live Shopping Demands Deep Dive
Please don’t get to slide 4 because if you do .. you might have to put in a lot of work to research what’s going on with live shopping 🛒 📱 .. what’s going on on TikTok and whatnot and...
Agentic Commerce Fails; Invisible, Agent‑native Payments Win
Agentic commerce is dead. Despite ALL the hype from payments companies, agentic commerce isn't happening. Walmart saw a 66% drop in conversion when adding agentic commerce. We shouldn't embed checkouts in chatbots. We should make payments invisible and agent-native.
Overnight Shopify Sales Hit $5,281—Still Thrilling
That feeling when you wake up to a Shopify notification that says 'You've made $5,281 overnight.' Never gets old.
Target 4‑6 Bedroom Rentals, Beat Saturated Market
The Airbnb platform is not going anywhere. 70% of listings on Airbnb and VRBO are 1, 2, and 3-bedroom homes. That is exactly where 99% of the competition lives. The moment you go to a 4, 5, or 6-bedroom home, you are competing...
Agentic Commerce Flops as ChatGPT Checkout Underperforms
Walmart's checkout inside ChatGPT converted 66% worse than their website. OpenAI just removed its Instant Checkout. Agentic commerce is failing. But maybe we've been thinking about it all wrong. 🧵 https://t.co/RXEaiA9wGK