Irina Slav on energy
Press Publish with Noelle Acheson and Irina Slav
Why It Matters
Understanding Irina’s approach highlights how authenticity and humor can cut through information overload in complex fields like energy, offering a model for creators seeking genuine engagement. The discussion also underscores the mental health challenges of covering high‑stakes topics and the value of platforms like Substack that empower independent voices amid a shifting media landscape.
AI Summary
In this episode of Press Publish, host Noelle Acheson chats with energy analyst and Substack writer Irina Slav about her journey from freelance journalism to creating the popular OnEnergy newsletter. Irina explains how writing helps her learn, why she shifted to a more irreverent, authentic voice, and how that authenticity drove rapid audience growth, especially after a Bloomberg recommendation. She also shares personal coping strategies—gardening, walking her dog, and knitting—to manage the overwhelm of covering a volatile energy sector, and offers candid thoughts on the role of social media and Substack’s strengths and limitations for independent writers.
Episode Description
A recording from Irina Slav and Noelle Acheson's live video
Comments
Want to join the conversation?
Loading comments...