Every News Outlet Should Produce a Video Podcast

Summary

Simon Owens discusses why every news outlet should launch a video podcast, highlighting The Guardian’s new daily video show as a model. He argues that video podcasts are a low‑cost way to repurpose text journalism, build journalists’ personal brands, and counter AI‑driven content consumption. The episode also touches on AI drafting at the Cleveland Plain Dealer, the surge in Don Lemon’s audience after his arrest, the rise of VC‑turned‑podcasters like Molly O’Shea, and how nonprofits such as MedShadow are using video to hold pharma accountable.