Select ABC Multiplatform Ratings: How The Rookie, Will Trent, 9-1-1, More Compare with Streaming Factored In

Why It Matters

These ratings reveal how ABC’s scripted and unscripted line‑up performs in a streaming‑augmented landscape, directly influencing ad pricing and renewal decisions. Understanding MP+7/MP+35 trends helps networks allocate resources toward shows that retain audiences beyond live broadcast.

Key Takeaways

• High Potential dominates 18‑49 demo and total viewers
• The Rookie ties High Potential on Jan 6 demo rating
• Will Trent ranks lowest in 18‑49 despite solid viewership
• Abbott Elementary shows strong MP+35 growth but remains low
• Dancing With Stars leads across all kid and teen demographics

Pulse Analysis

Multiplatform measurement, extending beyond live viewing to include seven‑day (MP+7) and thirty‑five‑day (MP+35) windows, has become a cornerstone for networks navigating a fragmented audience. ABC’s latest data underscores how advertisers now value sustained engagement, with MP+7 figures serving as a near‑real‑time barometer of a show’s resonance while MP+35 captures longer‑term loyalty. This shift pressures broadcasters to produce content that not only draws strong live numbers but also fuels binge‑watching and on‑demand consumption, reshaping inventory pricing and sponsorship models.

Within ABC’s portfolio, High Potential’s commanding lead in the coveted Adults 18‑49 demo signals robust advertiser appeal, reinforced by four episodes topping ten million viewers. The Rookie’s ability to match that demo rating on January 6 demonstrates the network’s depth in scripted drama, whereas Will Trent’s low demo ranking—despite respectable total viewers—highlights the growing divergence between raw audience size and demographic desirability. Meanwhile, Abbott Elementary’s jump from MP+7 to MP+35 suggests the series is finding a delayed audience, a pattern echoed by Shifting Gears, which may be experiencing either a resurgence or a sophomore dip as viewers catch up post‑air.

Unscripted offerings continue to anchor ABC’s cross‑demographic performance. Dancing With The Stars leads across kids and teen segments, reinforcing the value of event‑style programming that thrives on social buzz and repeat viewing. American Idol’s presence in the teen top‑20 and America’s Funniest Home Videos’ strength with younger viewers illustrate how legacy formats adapt to multiplatform consumption. For ABC, these insights will guide renewal strategies, talent negotiations, and promotional spend, ensuring the network capitalizes on both immediate ratings spikes and the longer tail of audience engagement.