Cineverse Acquires TV Monetization Platform IndiCue
•February 13, 2026
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Why It Matters
The purchase gives Cineverse a scalable, recurring revenue engine and a competitive edge in the fast‑growing FAST and AVOD markets, while the added ad‑tech lowers operating costs for streaming operators.
Key Takeaways
- •Cineverse pays up to $40M for IndiCue.
- •IndiCue adds full-stack ad tech to Matchpoint platform.
- •Deal boosts Cineverse tech revenue to >50% FY2027.
- •Expected FY2027 revenue $115‑$120M, EBITDA $10‑$20M.
- •IndiCue serves 40+ live clients, 75 onboarding.
Pulse Analysis
The streaming landscape is consolidating around platforms that can deliver content, distribution and monetization under a single roof. Cineverse’s purchase of IndiCue reflects a broader industry shift toward vertically integrated solutions that reduce reliance on third‑party ad‑tech vendors. By folding IndiCue’s SSP, DSP and server‑side insertion capabilities into its Matchpoint suite, Cineverse can offer publishers a unified workflow from content preparation to real‑time revenue optimization, a proposition that resonates with the rapid expansion of FAST and AVOD services.
From a technical perspective, IndiCue’s bare‑metal infrastructure promises low latency, high scalability and reduced operational expenses—critical factors for advertisers seeking measurable ROI in a fragmented CTV ecosystem. The integration enables automated inventory management and dynamic pricing, which can improve fill rates and CPMs across connected‑TV, OTT and mobile environments. For streaming operators, this translates into higher gross margins and the ability to scale ad inventory as viewership grows, without proportionally increasing overhead.
Financially, the deal is structured to deliver immediate earnings accretion, with IndiCue already EBITDA‑positive and projected to contribute $38 million in annualized revenue by fiscal year 2027. Cineverse now expects technology platforms to account for more than half of its total revenue, pushing FY2027 earnings toward $10‑$20 million EBITDA. Investors are likely to view the acquisition as a catalyst for sustainable, high‑margin growth in a market where ad‑supported streaming is forecast to outpace subscription models in the coming years.
Deal Summary
Cineverse Corp. announced the acquisition of advertising technology firm IndiCue, Inc. for up to $40 million in cash, deferred consideration and performance‑based earnouts. The deal adds IndiCue's CTV monetization platform to Cineverse's Matchpoint suite, expanding its streaming infrastructure and is expected to boost Cineverse's FY2027 revenue to $115‑$120 million.
Article
Source: TVTechnology
Cineverse Acquires TV Monetization Platform IndiCue
By George Winslow – published 2 hours ago
LOS ANGELES—Cineverse Corp. has announced the acquisition of IndiCue, Inc., a profitable advertising technology company, that it says marks a major milestone in Cineverse's evolution into a streaming infrastructure company that builds and operates streaming platforms around the world.
The acquisition was financed through a combination of cash, deferred consideration, and performance‑based earnouts, with total potential consideration of up to $40.0 million, including $22.0 million in base consideration and up to $18.0 million tied to future performance milestones, Cineverse reported.
Cineverse said that IndiCue's advertising and monetization capabilities are being integrated into Cineverse's Matchpoint platform, which will allow Cineverse to operate a unified system spanning content preparation, distribution, monetization, reporting, and real‑time performance optimization across FAST, AVOD, Connected TV (CTV), and all ad‑supported streaming environments.
“This represents a key leap forward for Cineverse, with IndiCue adding a strategically important monetization component that, when combined with our existing Matchpoint platform suite, gives us a near end‑to‑end technology platform whose high level of automation provides a significant competitive advantage by dramatically lowering costs while providing higher operational efficiency than any competitor out there,” said Cineverse chairman and CEO Chris McGurk.
“The acquisitions of IndiCue and Giant Worldwide have largely completed our strategy to build a comprehensive, scalable infrastructure solution for the entertainment industry, and transform our company, which – alongside our studio operations – is now in position to thrive, with a strong balance sheet and high‑growth recurring revenue, margin and income profile. IndiCue strengthens the execution layer of our business, adding profitable, recurring monetization infrastructure that scales as volume and complexity increase across the streaming ecosystem.”
IndiCue is a proprietary connected‑television (CTV) monetization platform that provides streaming publishers and operators with the technology infrastructure to manage, optimize, and grow their advertising revenue across FAST, AVOD, and ad‑supported streaming environments. The company operates an integrated ad‑technology stack that includes ad serving, supply‑side platform (SSP), demand‑side platform (DSP), and server‑side ad insertion (SSAI) capabilities, all built on high‑performance bare‑metal infrastructure designed for low operational costs, speed, reliability, and scale.
Founded in 2023, IndiCue has rapidly scaled to more than 40 live clients, with 75 additional publishers currently being onboarded. IndiCue is expected to generate approximately $38 million in revenue and $9.6 million in EBITDA in calendar year 2026, representing a 25 % EBITDA margin and immediate accretion at close, reflecting the operating leverage of transaction‑driven CTV advertising infrastructure.
IndiCue's customer base includes major media companies such as IMAX, Freecast, Cannella Media, Loop Media, KTSF, and Dial Up Media, as well as many independent FAST and AVOD platforms and other streaming content distributors.
Cineverse reported that the deal will materially improve its finances by providing scalable, recurring technology revenue and expanding operating leverage. As a result of the deal, Cineverse said Fiscal Year 2027 revenue is expected to reach $115‑$120 million, with technology platforms representing more than 50 % of total revenue. Adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) is expected to reach $10‑$20 million in Fiscal Year 2027.
IndiCue is EBITDA‑positive at close and is expected to contribute approximately $38 million of annualized revenue beginning in Fiscal Year 2027 (commencing April 1, 2026), Cineverse also reported.
About the author
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at major industry events such as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on subjects ranging from media and New York City history to economics.
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