People Inc. Acquires Austin Food & Music Festival Hot Luck
AcquisitionEntertainment

People Inc. Acquires Austin Food & Music Festival Hot Luck

Jun 16, 2026

Deal Summary

People Inc., the publishing giant, announced the acquisition of Hot Luck, an Austin food and music festival founded in 2017. Terms of the deal were not disclosed. The purchase expands People Inc.'s events portfolio, which already includes the Food & Wine Classics and Southern Living’s Hill Country Tailgate.

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