Tapt Media Launches as Laundy Family Office Completes Nine Acquisition

Why It Matters

The deal consolidates Australia’s most influential talk‑radio brands under a single owner focused on digital growth, giving advertisers a unified platform to reach engaged local audiences across multiple markets.

Key Takeaways

• Tapt Media now owns 2GB, 3AW, 4BC, 6PR.
• Laundy Family Office backs long‑term investment in local radio.
• CEO Tom Malone plans digital expansion beyond live broadcast.
• Stations lead national live‑stream ratings in Sydney and Melbourne.

Pulse Analysis

Australia’s radio market has seen a rare wave of consolidation as the Laundy Family Office acquired Nine Entertainment’s premier talk‑radio stations and launched Tapt Media. By bundling Sydney’s 2GB, Melbourne’s 3AW, Brisbane’s 4BC and Perth’s 6PR under one umbrella, the family office creates a coast‑to‑coast network with deep local roots and national reach. This move mirrors global trends where private investors seek stable, community‑focused assets that can be modernized for the digital age, while preserving the heritage that keeps listeners tuned in.

Tapt Media’s strategic roadmap, outlined by incoming CEO Tom Malone, emphasizes a shift from pure broadcast to a hybrid digital ecosystem. The plan calls for leveraging the stations’ existing content to produce short‑form audio, video clips, and podcasts, distributing them across streaming platforms and social channels. By integrating advanced analytics and programmatic advertising, Tapt aims to monetize audience attention wherever it migrates. This transformation not only unlocks new revenue streams but also positions the company to compete with global streaming giants that are increasingly encroaching on traditional radio’s ad dollars.

For advertisers and local businesses, the consolidation offers a single point of contact to access high‑engagement audiences in Australia’s two largest markets and beyond. The combined stations already dominate live‑stream ratings, providing a proven conduit for brand messaging tied to community events and local issues. As Tapt Media expands its digital footprint, advertisers can expect richer data, cross‑platform campaign flexibility, and the ability to target listeners based on real‑time consumption habits, reinforcing the value of radio as a cornerstone of the Australian media mix.

Deal Summary

Laundy Family Office completed the acquisition of key talk radio assets from Nine Entertainment Co., creating the new independent audio business Tapt Media, which includes stations 2GB, 3AW, 4BC and 6PR. The deal brings the stations under the Laundy family’s ownership and aims to expand distribution and commercial operations across radio, streaming and podcasts.