Bestads Best of the Week Reviewed by Lisa Fedyszyn, CCO, Special, New Zealand

Why It Matters

The selections showcase how brands are leveraging humor, emotional resonance and immersive tech to cut through clutter, signaling strategic directions for agencies aiming for award‑winning, culturally relevant work.

Key Takeaways

• Best TV winner: 'Study Surveying' by Consejo Profesional de Agrimensores
• Best Print winner: Volkswagen 'Eyes Where You Need Them – Nail'
• Best Outdoor winner: Burger King 'Whopper of a Finish'
• Best Interactive winner: VisitPortugal/Corkified 'Pairing Portugal' experience
• Lisa Fedyszyn, CCO Special NZ, adds Cannes Lions Grand Prix to résumé

Pulse Analysis

Bestads, the global arm of Campaign Brief, curates a weekly showcase of the world’s most compelling advertising, enlisting top creative leaders as guest judges. By featuring Lisa Fedyszyn—a New Zealand creative powerhouse—the platform not only spotlights fresh perspectives but also amplifies the reach of winning work across markets. This curated approach helps agencies benchmark against international standards, while providing brands with a pulse on emerging creative trends that resonate beyond local borders.

The winners this week illustrate a clear shift toward humor‑driven storytelling, emotional depth, and immersive experiences. In TV, the "Study Surveying" spot uses witty self‑reflection to make a career‑choice message memorable, proving that simplicity can cut through a saturated media landscape. Volkswagen’s print piece leverages visceral body‑horror imagery to convey safety benefits instantly, while Burger King’s outdoor activation cleverly ties marathon fatigue to a quick‑service reward, turning a physical challenge into a brand moment. Meanwhile, the interactive "Pairing Portugal" experience blends travel aspiration with sensory wine tasting, highlighting how brands are using technology to create personalized, future‑oriented narratives.

Fedyszyn’s involvement adds credibility and strategic insight, given her track record of Cannes Lions Grand Prix wins and award‑winning campaigns for partners like Partners Life and the New Zealand Police. Her endorsement signals to agencies that the highlighted work meets high creative and effectiveness standards. For marketers, the roundup serves as a roadmap: blend humor with purpose, harness emotional storytelling, and invest in interactive formats that invite consumer participation. Brands that adopt these tactics are better positioned to win awards, drive engagement, and ultimately achieve measurable business outcomes.