Bonnier News Notches Another Strong Business Result, and CEO Is Bullish on 2026

Why It Matters

The shift toward digital subscriptions boosts profitability and reduces reliance on print, positioning Bonnier as a leading Nordic media digital player. Sustained advertising strength and strategic acquisitions signal continued revenue diversification and growth potential.

Key Takeaways

• EBITA up 29% to SEK 1.08bn.
• Digital subscriptions grew 14% YoY, 500k +Allt users.
• Reader revenue now 62% of total, half digital.
• Acquisitions include Zetland and Mitt i, boosting digital.
• Advertising held steady despite market challenges.

Pulse Analysis

Bonnier News’ 2025 results underscore a decade‑long digital transformation that has more than doubled revenue since 2016. The company’s systematic overhaul—from siloed print operations to a unified digital platform—has lifted EBITA by 29% and pushed total sales past SEK 10 billion. This momentum reflects not only higher subscription volumes but also improved cost structures, as digital products deliver markedly better margins than traditional print.

The +Allt subscription bundle illustrates how Bonnier is capitalising on changing consumer habits. With a 14% year‑over‑year rise in digital subscriptions, the bundle now serves nearly half a million pure‑digital customers and over a million combined print‑digital users. Despite concerns about subscription fatigue in the Nordics, the firm reports that digital revenue now accounts for 62% of total income, half of which is pure digital, indicating strong willingness to pay for premium, multi‑platform news experiences.

Strategic acquisitions and partnerships further reinforce Bonnier’s growth trajectory. The late‑2025 purchase of Zetland, an audio‑centric membership platform, and the partnership with Erna Media expand the company’s reach into niche, high‑engagement audiences. Coupled with a resilient advertising market and diversified ancillary businesses—events, data services, and logistics—these moves position Bonnier for an even stronger 2026, as CEO Eriksson anticipates higher readership, engagement, and macro‑driven ad spend.