Brazilian Promoter 30e Names Eric Kert Chief Strategy Officer

Why It Matters

Adding a veteran with worldwide touring expertise accelerates 30e’s push into international markets, reshaping South America’s live‑entertainment landscape and attracting top‑tier acts.

Key Takeaways

• Eric Kert, ex‑Live Nation South America COO, becomes 30e’s chief strategy officer
• Kert will operate from Los Angeles, linking Brazil to the global hub
• 30e sold 1.8 million tickets in 2025, grossing $112.25 million, ranking #22 worldwide
• System of a Down stadium tour generated $51.95 million, highlighting 30e’s production strength

Pulse Analysis

The Latin American concert market has surged in the past five years, driven by a growing middle class and a hunger for international acts. Brazil, the region’s largest economy, now hosts more than 30 major festivals annually, and promoters such as 30e have capitalized on that momentum. In 2025 the company sold 1.8 million tickets and posted $112 million in gross revenue, earning a #22 spot on Pollstar’s global promoter ranking. Its exclusive booking rights at Rio’s Maracanã stadium and management of São Paulo’s Allianz Parque have cemented its venue footprint.

Eric Kert brings a rare combination of operational scale and touring expertise. As Live Nation’s former COO for South America, he oversaw multi‑billion‑dollar tours and negotiated landmark 360‑deal structures with headline artists. By relocating to Los Angeles, Kert shortens the geographic gap between Brazil and the North‑American entertainment ecosystem, enabling faster decision‑making on talent acquisition and production logistics. In his new role as chief strategy officer, he will craft a roadmap that leverages 30e’s venue assets, data‑driven pricing, and cross‑border partnerships to attract global tours.

The appointment signals 30e’s ambition to evolve from a regional powerhouse into a global tour operator. With Kert’s network, the promoter is poised to pitch Brazil and neighboring markets as primary stops on world‑wide itineraries, a shift that could redistribute a larger share of touring dollars away from traditional North‑American and European hubs. Moreover, the recent success of the System of a Down stadium tour—$52 million in gross—demonstrates 30e’s capacity to deliver large‑scale productions. Investors and artists alike will watch closely as the strategy unfolds.