CMG Productions & ‘The Football Ramble’ Firm Stak To Co-Create Sport And Crime Podcasts

Why It Matters

The alliance taps two high‑growth content verticals—sport and true‑crime—positioning both firms to capture expanding global podcast audiences and attract premium platform deals.

Key Takeaways

• CMG and Stak launch four sport‑crime podcast projects worldwide
• Projects span UK, US, South Africa, and Latin America markets
• Content will expand into scripted, unscripted, premium docu‑drama formats
• Partnership leverages CMG’s TV IP and Stak’s podcast expertise

Pulse Analysis

The podcast market continues its rapid expansion, with niche genres like sport and true‑crime driving subscriber growth across major platforms. Listeners increasingly seek immersive storytelling that blends the adrenaline of competition with the intrigue of criminal investigations, creating a sweet spot for hybrid content. By uniting CMG’s experience in adapting television intellectual property with Stak’s deep‑rooted podcast production capabilities, the partnership is poised to deliver high‑quality series that meet this demand while differentiating themselves from generic offerings.

CMG Productions, founded in 2021, has built a portfolio of television projects for U.S. and global networks, including the scripted series "The Agency" and the documentary "MobLand." Stak, meanwhile, has cultivated a loyal audience through popular shows like "The Football Ramble" and "P1 with Matt and Tommy." Their combined expertise enables a seamless transition from audio to visual formats, allowing the four initial projects to evolve into premium documentaries or scripted dramas that can be licensed to streaming services, broadcasters, or even traditional broadcasters seeking fresh, cross‑platform content.

For advertisers and platform commissioners, the collaboration signals a new source of premium, globally resonant content. The multi‑regional focus—spanning North America, Europe, Africa and Latin America—offers diverse cultural perspectives that can attract localized sponsorships and broaden audience reach. As the industry leans toward scalable storytelling ecosystems, CMG and Stak’s joint slate could set a benchmark for future audio‑first ventures that expand into multi‑platform franchises, reinforcing the strategic importance of cross‑medium partnerships in today’s competitive media landscape.