Fremantle UK Teams with Eberechi Eze’s Flowstate
•February 17, 2026
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Why It Matters
The deal illustrates how media giants are tapping athlete‑entrepreneur talent to diversify content and nurture the next generation of creators, strengthening both brand relevance and talent pipelines.
Key Takeaways
- •Fremantle partners with Eze's Flowstate agency
- •Focus on premium scripted and unscripted content
- •Includes brand‑funded productions across cultural sectors
- •Leverages Eze Foundation’s school mentoring network
- •Aims to expand behind‑camera opportunities for youth
Pulse Analysis
The partnership between Fremantle UK and Flowstate reflects a broader shift in the entertainment industry toward cross‑disciplinary collaborations. By aligning with a high‑profile athlete‑entrepreneur, Fremantle gains access to fresh cultural insights and a built‑in audience that spans sports fans and younger demographics. This synergy enables the development of content that blends traditional storytelling with the immediacy of contemporary cultural trends, positioning both companies to compete in a crowded streaming landscape where originality and brand integration are paramount.
Beyond content creation, the alliance serves a strategic talent development purpose. Flowstate’s connection to the Eze Foundation, which operates mentorship programmes in over 30 UK schools, creates a pipeline for emerging creators to gain hands‑on experience in production. This not only diversifies the talent pool but also aligns with corporate social responsibility goals, offering measurable community impact while fostering the next wave of storytellers who understand both digital and cultural nuances.
From a commercial perspective, the collaboration opens doors for brand‑funded projects that can be seamlessly woven into premium programming. Brands seeking authentic cultural relevance can partner with Flowstate‑Fremantle productions, benefiting from the credibility of Eze’s personal brand and Fremantle’s distribution reach. As advertisers increasingly demand integrated, narrative‑driven content, this model provides a scalable framework for monetisation while maintaining creative integrity, setting a precedent for future media‑athlete partnerships.
Fremantle UK Teams with Eberechi Eze’s Flowstate
Fremantle UK partners with Flowstate
Fremantle UK has partnered with Flowstate, the newly launched creative agency founded by Premier League star Eberechi Eze, to develop premium entertainment, factual and brand‑funded scripted and unscripted content.
“Ebere and the team at Flowstate represent a bold new voice in creativity and entrepreneurship,” said Amelia Brown, CEO of Fremantle UK. “This partnership reflects Fremantle UK’s ambition to collaborate with exceptional talent in new and exciting ways—bringing together storytelling, originality and creative innovation to deliver stand‑out content. We’re incredibly excited about what’s to come.”
“Flowstate is about pushing creative boundaries and telling stories that inspire,” Eze commented. “Partnering with Fremantle UK allows us to realize that vision at scale—developing content that captures ambition and creativity. Whether in sport, music, fashion or wider culture, I want to create stories that connect with audiences everywhere. That ambition aligns with the work of the Eze Foundation, which supports young people through mentoring and creative development, and through Flowstate and Fremantle, I hope we can offer many meaningful experiences across our productions.”
The Eze Foundation works with over 30 schools across the U.K. to provide mentoring, internships and creative opportunities for young people. Flowstate aims to extend that work through its own productions, offering behind‑the‑camera opportunities and hands‑on experience across its slate.
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