Companies Mentioned
Why It Matters
The launch broadens Hagerty’s reach into the rapidly growing FAST market, creating new ad‑revenue streams while deepening engagement with automotive enthusiasts worldwide.
Key Takeaways
- •Hagerty channel launches on Prime Video FAST platform
- •Offers 24/7, hundreds of hours of original automotive content
- •New episodes added weekly across multiple car‑culture shows
- •Free, ad‑supported model targets automotive enthusiasts globally
- •Extends Hagerty’s digital footprint beyond website and YouTube
Pulse Analysis
The FAST (Free Ad‑Supported Streaming TV) model has accelerated in the past two years, as major platforms like Prime Video open their storefronts to niche creators. Hagerty’s entry leverages this momentum, positioning the brand within a low‑friction, on‑demand environment where automotive fans already spend hours watching related content. By situating its channel alongside mainstream entertainment, Hagerty taps a broader audience without requiring subscription fees, aligning with consumer expectations for free, high‑quality video experiences.
Hagerty’s programming slate reflects a strategic blend of storytelling, technical deep‑dives, and hands‑on restoration. Shows such as "Icons" and "Revelations" provide cinematic histories that appeal to collectors, while "Barn Find Hunter" and "Driveway Finds" showcase the tactile thrill of discovery and restoration. Weekly fresh episodes keep the lineup dynamic, encouraging repeat viewership and fostering a community around shared passion. This content diversity not only reinforces Hagerty’s authority in car culture but also creates multiple entry points for advertisers targeting affluent, enthusiast demographics.
From a business perspective, the ad‑supported model opens a scalable revenue stream that complements Hagerty’s traditional insurance and marketplace services. Advertisers gain access to a highly targeted, affluent audience, while Hagerty benefits from data insights on viewer preferences that can inform product development and cross‑selling opportunities. As FAST channels continue to proliferate, Hagerty’s early adoption on Prime Video signals a commitment to digital innovation, positioning the brand to capture future growth in both viewership and ancillary revenue streams.
Hagerty Channel Debuts On Prime Video
Hagerty Inc. today launched the brand’s automotive enthusiast free ad-supported streaming (FAST) channel on Prime Video.
“The Hagerty channel is another example of Hagerty making it more enjoyable to be a driving enthusiast,” said Marc Burns, Hagerty’s SVP of brand and marketing. “By bringing our team’s authentic, award-winning content, driving enthusiasts will be able to indulge their passion even more easily.”
The Hagerty channel delivers 24/7 programming with hundreds of hours of original content, with new episodes every week. Fan favorites include:
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Icons host Jason Cammisa delivers award-winning, cinematic deep dives into the cars and people that changed everything, blending history, engineering with full-throttle driving.
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Revelations shares the untold stories of automotive legends, highlighting the big-picture reasons that some cars become famous: the development hurdles, the technical differences and the zeitgeist that created them.
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Cammisa’s Ultimate Drag Race Replay puts you in the driver’s seat, pitting the fastest cars in the world against each other, with unique slow-motion, deep dive explanations that put performance into perspective.
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Barn Find Hunter host Tom Cotter literally wrote the book on barn finds. Join him as he travels the country searching for forgotten classics in barns, backyards and scrapyards.
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Capturing Car Culture with Larry Chen follows the world-famous car photographer as he takes viewers behind the lens and around the globe to see the people, places and passions that define modern car culture.
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The Driver’s Seat with Henry Catchpole takes us on a sensory journey behind the wheel of some of the most exciting and interesting cars on the planet, from a poster-worthy V12 supercar to the latest restomod.
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Driveway Finds shows custom shop fabricator, Dustin Hallinan, and his high school shop teacher, John Brito, rescue classic cars from the brink and bring them back to life for themselves and others.
Hagerty video content is also available on Hagerty.com and the brand’s YouTube channel.
The post Hagerty Channel Debuts On Prime Video appeared first on TV News Check.
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