MFF & CO Developing Cinematic Universe Based on ‘Possible,’ William Ury’s Best-Selling Guide to Conflict Resolution (EXCLUSIVE)

Why It Matters

By turning a proven negotiation framework into mainstream entertainment, the series could reshape how audiences understand conflict resolution and diplomacy. It also marks MFF & CO’s aggressive expansion into globally relevant, impact‑driven content beyond its Brazilian roots.

Key Takeaways

• MFF & CO optioned William Ury’s “Possible” for a cinematic universe.
• Series follows a fictional anthropologist negotiator in high‑risk global crises.
• Ury will executive‑produce alongside Alexandre Chade, president of Abraham’s Path Brazil.
• Project adds to MFF & CO slate with “Pegasus” and “Fail‑Safe.”
• Adaptation aims to turn negotiation theory into mainstream, hope‑driven storytelling.

Pulse Analysis

William Ury’s reputation as a pre‑eminent mediator—shaped by high‑stakes nuclear standoffs and labor disputes—has made his books essential reading for diplomats and CEOs alike. "Possible" distills his "Path to Possible" methodology into actionable steps, a rare blend of theory and practice that resonates across sectors. Translating that framework into a cinematic universe offers a novel conduit for complex ideas, allowing viewers to experience negotiation dynamics through character‑driven narratives rather than abstract manuals.

MFF & CO’s move reflects a broader industry shift toward content that merges entertainment with social impact. The studio, originally an offshoot of Brazil’s Maria Farinha Filmes, has already built a diversified slate with titles like "Pegasus" and "Fail‑Safe," positioning itself as a cross‑border storyteller. By attaching Ury as executive producer and leveraging his partnership with Abraham’s Path, the company signals intent to attract both global audiences and institutional partners seeking purpose‑driven programming.

If successful, the series could set a precedent for how conflict‑resolution concepts are packaged for mass consumption. Audiences fatigued by polarizing news may gravitate toward narratives that showcase collaborative problem‑solving, potentially influencing public discourse and even policy attitudes. Moreover, the project underscores the commercial viability of adapting nonfiction expertise into serialized drama, a trend that could inspire studios to mine other thought‑leadership domains for fresh, high‑concept IP.