Movistar Plus+ Announces Reorganization of Its Editorial and Executive Structure

Why It Matters

The restructuring sharpens decision‑making and accelerates original production, positioning Movistar Plus+ to compete more effectively in Spain’s crowded streaming market and sustain subscriber growth.

Key Takeaways

• Movistar Plus+ added 86,000 net subscribers in Q1 2026
• Juan Andrés García Ropero now leads the Content division
• Free Plan €4.99 (~$5.40) targets fiction fans
• Sports remains a strategic pillar alongside original productions
• CEO Alfonso Gómez Palacio drives the restructuring effort

Pulse Analysis

Movistar Plus+ announced a sweeping reorganization of its editorial and executive hierarchy, placing content and sports at the core of its growth agenda. The new model, overseen by CEO Alfonso Gómez Palacio, creates a dedicated Content division headed by Juan Andrés García Ropero, a veteran of the platform since 2018. Under Ropero, four units—Originals Movistar Plus, Spanish Cinema, Editorial Development/Acquisitions, and Entertainment—will report directly, while Enric Rojas retains responsibility for Business Management and the sports portfolio. The shift aims to tighten decision‑making and accelerate original production pipelines.

The restructuring arrives on the back of solid subscriber momentum. 3 percent. 40) focused on movies and series, positioning it as an entry point that can be upsold to premium tiers. This pricing tweak reflects intensifying competition from global streaming giants and domestic rivals, prompting the platform to diversify its revenue mix.

Content remains the differentiator for Movistar Plus+. The firm reaffirmed its commitment to Spanish talent, backing high‑profile titles such as Rodrigo Sorogoyen’s *The Beloved* and Pedro Almodóvar’s *Bitter Christmas* showcased at Cannes. Simultaneously, sports continues to anchor the offering, with ongoing investment in live rights and marquee journalists. By marrying premium sports, locally produced originals, and a flexible freemium tier, Movistar Plus+ seeks to solidify its position in a fragmented market and drive long‑term subscriber loyalty.