NAB 2026: Encompass Digital Media and Oracle Cloud Infrastructure Expand Partnership for Cloud-Native Broadcast Operations

Why It Matters

The alliance gives media companies a proven path to migrate mission‑critical broadcast operations to the cloud, reducing capital expense while preserving performance. It signals broader industry momentum toward cloud‑first video workflows, accelerating digital transformation in broadcasting.

Key Takeaways

• Encompass Altitude Cloud runs on Oracle Cloud Infrastructure
• Master Control in the Cloud offers SaaS broadcast automation
• Solution supports live, linear, FAST, OTT, and global distribution
• OCI provides predictable costs and geo‑redundant performance for media

Pulse Analysis

The broadcast industry is undergoing a rapid shift from on‑premise hardware to cloud‑native architectures, driven by the need for agility, cost efficiency, and the ability to handle ever‑growing video volumes. Encompass Digital Media’s partnership with Oracle Cloud Infrastructure (OCI) positions both firms at the forefront of this transition, combining Encompass’s Altitude Cloud suite with OCI’s high‑performance, low‑latency infrastructure. By leveraging OCI’s global network and built‑in redundancy, broadcasters can now run mission‑critical playout and master‑control functions without sacrificing the reliability traditionally associated with dedicated broadcast facilities.

Altitude Cloud delivers a comprehensive set of services—including live playout, VOD processing, archiving, and disaster recovery—designed for both linear and file‑based workflows. Its SaaS‑based Master Control in the Cloud, developed with Techex, abstracts the complexity of traditional broadcast consoles, offering dynamic scaling that matches real‑time audience demand. This model provides predictable operational expenditures, as costs align with usage, and eliminates the upfront capital outlay for expensive broadcast hardware. The platform’s geo‑redundant deployment ensures uninterrupted service, a critical requirement for live sports and breaking news events.

For broadcasters, sports leagues, and OTT platforms, the Encompass‑OCI solution translates into faster time‑to‑market for new channels, flexible content distribution across FAST (Free‑Ad‑Supported Television) and OTT ecosystems, and the ability to scale globally with minimal latency. As more media entities adopt cloud‑first strategies, partnerships like this set a benchmark for performance, cost transparency, and operational control. The collaboration not only accelerates digital transformation but also underscores the growing importance of cloud providers that can meet the stringent performance standards of broadcast‑grade video.