Pacific Standard Sound Launches Division to Merge Film, TV and Game Capabilities

Why It Matters

By integrating cinematic‑level audio into interactive media, PSC gives developers a competitive edge in player immersion while streamlining production workflows, a growing priority as games and advertising demand higher sound fidelity.

Key Takeaways

• Pacific Standard Creative launched to serve film, TV, and game audio.
• Eric Marks, veteran audio leader, appointed head of the new division.
• PSC offers full‑stack services from sound design to in‑engine implementation.
• Division leverages PSS Oscar‑nominated founders and Hollywood mix stages.
• Targets AAA studios, ad agencies, trailer houses, and indie creators.

Pulse Analysis

Pacific Standard Sound, the Los‑Angeles‑based audio studio known for Oscar‑nominated mixes, announced the creation of Pacific Standard Creative (PSC), a dedicated division that bridges film, television and interactive game production. The move reflects a broader industry shift where high‑fidelity cinematic sound is becoming a differentiator in video‑game storytelling, advertising trailers, and streaming series. By consolidating its award‑winning talent under a single brand, PSC aims to provide creators with a seamless pipeline that delivers Hollywood‑grade audio without the traditional hand‑off delays between media formats.

At the helm is Eric Marks, a veteran with more than a decade of engineering leadership and six years on the Motion Picture Sound Editors board. Marks will oversee day‑to‑day operations, strategy and client relations, working alongside PSS founders Craig Henighan and Will Files, both multi‑Emmy winners and Oscar nominees. PSC’s service catalog spans sound design, editorial, dialogue, mixing, foley, implementation and technical sound design, all delivered from Hollywood‑based theatrical mix stages or directly in‑engine. This end‑to‑end model lets developers scale teams up or down and integrate audio early in the production cycle, reducing costly re‑work.

The timing aligns with a surge in AAA titles that treat audio as a core gameplay pillar and advertisers that demand cinematic quality for short‑form content. By offering a co‑development posture—working in‑engine from the first build—PSC can embed immersive soundscapes that react to player actions, a capability traditionally reserved for big studios. Competitors that specialize only in post‑production risk losing market share as studios seek integrated pipelines. If PSC can maintain its award‑winning standards while scaling, it could set a new benchmark for cross‑media audio production and attract a broader client base across entertainment sectors.