Roku Made Over $4.7 Billion in 2025
•February 12, 2026
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Why It Matters
Roku’s revenue surge demonstrates the profitability of bundled subscription and ad models, positioning it as a key player in the competitive streaming ecosystem.
Key Takeaways
- •Revenue reached $4.737 billion, up 15% YoY
- •Streaming hours grew 15% to 145.6 billion
- •Premium Subscriptions net adds hit record Q4
- •Roku Sports sign‑ups rose 75% YoY
- •Roku Channel captured 6.3% of US streaming
Pulse Analysis
Roku’s 2025 financials illustrate how the streaming platform is capitalising on broader industry trends toward subscription‑based and ad‑supported viewing. The 15% revenue lift to $4.737 billion outpaces many rivals, driven by a surge in premium subscription enrollments and a robust increase in total streaming hours. By integrating higher‑margin services like HBO Max and expanding its own Howdy offering, Roku is diversifying its revenue streams beyond hardware, which saw flat sales for the year.
The sports vertical emerged as a pivotal growth engine, with Roku Sports sign‑ups jumping 75% year over year. Enhanced features such as live scores, game reminders, and the integration of YouTube TV into the Sports Experience have deepened user engagement, while partnerships with DAZN, FOX One, Paramount+, and others broaden the content palette. This focus on live and event‑driven content not only boosts subscription numbers but also creates premium ad inventory, reinforcing Roku’s monetisation strategy.
Looking ahead, Roku’s flat device sales suggest a maturing hardware market, prompting the company to double‑down on software and content. The Roku Channel’s rise to 6.3% of U.S. streaming indicates strong ad‑supported demand, positioning the platform to capture incremental ad spend as advertisers shift toward addressable TV. Continued investment in premium bundles and sports partnerships will likely sustain growth, while competition from Amazon Fire TV, Apple TV, and emerging AI‑driven interfaces will test Roku’s ability to innovate its user experience and retain its market share.
Roku Made Over $4.7 Billion in 2025
Roku Q4 2025 and Full‑Year 2025 Financial Results
Today, Roku released its Q4 2025 and full year 2025 financial results. In a letter released before the company’s quarterly earnings call, Roku shared that total net revenue for the year was $4.737 billion, a 15% increase year over year.
Roku also shared details about users’ streaming habits in the letter. Streaming hours were up 145.6 billion in 2025, a 15% increase from 2024.
The company specifically called out Premium Subscriptions and the acquisition of Frndly TV as highlights of Q4. Toward the end of the year, Roku upgraded its Content Row, Live TV, and Sports sections to make the interface more user‑friendly and to promote purchases made directly through Roku. The company says that Q4 2025 was the biggest quarter ever for Premium Subscriptions net adds. This year, HBO Max will be added to Premium Subscriptions and the company plans to grow Howdy, its owned‑and‑operated streaming service that launched last year.
Sports were also an engagement driver and a major part of Roku’s monetization for the year. In 2025, Roku built on its sports content with live scores, game reminders, and integrating YouTube TV into the Sports Experience. Other partners include DAZN Live Sports, FOX One, Paramount+, Peacock, Spectrum TV, and Xfinity Stream. In Q4, subscription sign‑ups from Roku Sports increased by 75% year over year. Major events this year, including the Winter Olympics and World Cup, are expected to grow this area of Roku’s content discovery and monetization even more.
The Roku Channel was the second‑most popular free, ad‑supported service on the platform, measured by engagement in the U.S., according to the report. YouTube holds the number‑one spot. In December 2025, The Roku Channel hit an all‑time high, accounting for 6.3% of all TV streaming, an increase of 4.6% from the previous year.
Device sales were flat year over year, bringing in $592 million for the full year.
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