Entertainment Videos

Doja Cat's Managers Have It Down

The episode spotlights Good Day Management’s unconventional strategy of building a global empire around a single artist—Doja Cat. Founders Gordon Dillard and Josh Kaplan explain why they eschewed the typical multi‑artist roster, opting instead to treat Doja Cat as a multi‑business family office that can generate revenue far beyond music. Key insights include an obsessive focus on visual branding, strategic feature placements, and the creation of parallel ventures such as beauty lines, clothing collections, film projects, and intellectual‑property assets. By aligning every brand extension with Doja Cat’s persona, the team diversifies income streams while maintaining a cohesive brand narrative. Their approach mirrors the family‑office models of Beyoncé’s Parkwood and Justin Bieber’s ventures, illustrating a shift toward holistic artist enterprises. The hosts cite the “Russ” example—serving a core fan base until it organically expands—to illustrate the power of deep, fan‑first engagement. A memorable quote from Dillard underscores the vision: “We’re building a universal, global brand that sits in multiple arenas, not just music.” The discussion also delves into the mechanics of master versus publishing royalties and the evolving nature of record‑deal funding. For the industry, this single‑artist, multi‑venture model signals a new blueprint for maximizing an artist’s commercial potential while reducing reliance on traditional label structures. Managers and emerging artists alike can glean actionable tactics for brand extension, fan cultivation, and revenue diversification in an increasingly fragmented media landscape.