Entertainment

Music Publishing AND Music Promotion - The COMPLETE System

Bobby Borg
Bobby Borg•Apr 28, 2026

Why It Matters

Effective promotion transforms artistic talent into revenue, enabling independent musicians to build sustainable careers in a crowded market.

Key Takeaways

  • •Define promotion as informing target audience to drive purchases.
  • •Leverage multiple channels: website, blogs, social media, sponsorships, PR.
  • •Prioritize genuine engagement over self‑promotion on social platforms.
  • •Face‑to‑face networking beats digital pitches for music supervisors.
  • •Use targeted web ads and directories to convert interested buyers.

Summary

The video outlines a comprehensive promotion system for musicians, emphasizing that writing songs alone isn’t enough; artists must actively inform their target audience about the benefits of their music to stimulate sales. It defines promotion as a process of communicating product features and benefits to drive buying responses, and introduces a ten‑point promotional mix that spans both digital and traditional channels. Key insights include the necessity of a personal website and blog to showcase brand personality, leveraging third‑party blogs and playlist curators for broader exposure, and using social media authentically—engaging in conversations rather than constant self‑promotion. The speaker also highlights sponsorships (e.g., Jeep’s artist road‑trip campaign) and equipment endorsements as fast‑track visibility, while stressing the power of face‑to‑face networking with music supervisors, publishers, and industry insiders. Notable examples feature a drummer’s gear endorsements appearing in magazines, charity benefit shows attracting media attention, and local TV stations covering artists with compelling stories. The speaker critiques generic social media outreach, urging artists to personalize interactions and build genuine relationships. The overall implication is that DIY musicians must adopt a multi‑channel promotional strategy, focusing on converting engaged fans into paying customers. By mastering both online tools and personal networking, artists can move beyond hobbyist status to sustainable revenue streams, a process further detailed in the accompanying "Music Marketing for the DIY Musician" guide.

Original Description

Music Publishing AND Music Promotion - The COMPLETE System - looks at music promotion as the complete process to music publishing. Then watch: https://www.youtube.com/playlist?list=PLW0G4pYSe2QvHJz22960EBVrH2mKYwUJL
Music Publishing and Music Promotion -The Complete System - discusses music promotion as part of our music publishing course. Then watch:
Music Publishing and Music Promotion – The Complete System defines what music promotion is and explains how promotion functions within a modern music publishing strategy. This lesson breaks down the core types of music promotion every artist, songwriter, and independent musician should understand, including online promotion, publicity, advertising, word-of-mouth marketing, face-to-face promotion, sales promotions, radio promotion, sponsorships, and guerrilla street marketing.
As part of our music publishing course, this video gives musicians a structured framework for understanding how songs are promoted, how music marketing supports publishing, and why promotion is essential for song exposure, catalog growth, and long-term music income. Ideal for artists learning music publishing, music marketing, and how to promote music effectively in today’s music industry.
➡️If you are COOL, subscribe here: https://www.youtube.com/user/bobbyborg?sub_confirmation=1
➡️If you are SUPPORTIVE, get the book on AMAZON LInk
====WHAT YOU NEED TO KNOW ABOUT BOBBY BORG=====
🎓WHO? Bobby Borg is a former major label, indie, and DIY recording and touring musician (with the rock groups Beggars & Thieves, Left For Dead, and Warrant) 💯, the author of several music business books (Music Marketing For The DIY Musician, Business Basics For Musicians and Introduction to Music Publishing For Musicians📕, and a professor of music industry studies (at USC Thornton School of Music)🏫. Bobby Borg holds several degrees in music, marketing, and communications from Berklee College of Music, UCLA and USC 🎓. Borg is available for one-to-one consultations via https://www.bobbyborg.com
🖥 LINKS:
-YOUTUBE: @Bobby Borg
Bobby Borg, Helping musicians turn their art into a successful Business.
00:00 PROMOTING YOUR MUSIC
00:16 What is Music Promotion
02:04 10 Promotional Mix Strategies You Need to Succeed
03:59 Getting Reviews
06:46 Corporate Sponsors
09:34 Charity Benefits
11:44 Advertising
12:51 And so Much More - watch the whole video
#musicbusinesseducation #musicpublishing #musicmarketing

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