Marketing, Motherhood, Entrepreneurship and AI with Emily Baillie & Jyll Saskin Gales

Why It Matters

By highlighting practical branding tactics and inclusive AI training, the conversation offers a roadmap for women entrepreneurs to scale businesses while balancing family responsibilities, driving broader economic impact in Canada.

Key Takeaways

• Women entrepreneurs thrive by sharing expertise and niche focus
• LinkedIn thought leadership drives organic referrals and brand credibility
• Visible content, even imperfect, builds trust and expands client base
• Pivoting target audiences unlocks higher‑value opportunities and sponsorships
• Balancing motherhood and entrepreneurship requires intentional barriers removal and mindset shift

Summary

The video features a candid conversation between Emily Baillie and Jyll Saskin Gales, two Canadian marketers who are also mothers and entrepreneurs. They discuss how AI, digital advertising, and personal branding intersect with the challenges of parenting and running a business.

Baillie explains her shift from traditional digital marketing to AI training, emphasizing responsible AI for diverse sectors. Saskin Gales shares how she leveraged her ex‑Google experience, narrowed her niche to advanced Google Ads practitioners, and used LinkedIn to generate organic referrals. Both stress the power of niche positioning and consistent content.

A memorable moment is Baillie's recount of posting her first TikTok without makeup, saying, “I didn’t want to spend time looking professional; I just wanted to show up.” Gales adds, “People still comment on my hair, but the value I deliver outweighs appearance.” These anecdotes illustrate the need for visibility despite gender‑based bias.

The discussion underscores that Canadian women entrepreneurs can accelerate growth by removing self‑imposed barriers, focusing on specific audiences, and supporting each other. As AI reshapes marketing, those who combine expertise with authentic storytelling are poised to capture higher‑value clients and sponsorships.

Original Description

Join Emily Baillie, AI Speaker & Corporate Trainer @CompassContentMarketing and Jyll Saskin Gales, Google Ads Coach @the_google_pro, for this candid conversation amongst two Canadian entrepreneurs.

After connecting over Threads and meeting at Elevate 2025, Emily & Jyll share their experiences growing a business, pivoting to different customer types, scaling to new heights, and leveraging AI to support that growth.