Flair Espresso Launches eWizard Steamer and 49 Pro Espresso Maker

Key Takeaways

• eWizard sells for $325, offers electric, pressure‑stat steaming.
• 700 ml boiler can froth up to half‑gallon milk per fill.
• 49 Pro features 49 mm portafilter, compatible with third‑party accessories.
• Flair lineup targets home baristas and light‑service cafés.

Pulse Analysis

The specialty coffee market has seen a surge in premium home‑brew equipment as consumers seek café‑quality drinks without leaving the kitchen. Flair Espresso, a California‑based maker known for its manual espresso machines, leveraged the World of Coffee trade show to broaden its portfolio beyond the classic lever‑type brewers. By introducing an electric steamer and an upgraded manual espresso unit, the company aims to capture both the growing segment of home baristas who value convenience and the niche of light‑service establishments that need reliable, plug‑in solutions.

The eWizard steamer builds on Flair’s original Wizard design but replaces the stovetop heat source with a built‑in 110‑volt element and a pressure‑stat that automatically maintains steaming pressure. With a 700‑ml boiler capable of frothing half a gallon of milk per cycle, the device delivers consistent micro‑foam for latte art while eliminating the need for a separate espresso machine or plumbing. Priced at $325, the eWizard positions itself between handheld frothers and commercial steamers, offering a barista‑style experience that appeals to both hobbyists and small‑scale cafés.

The Flair 49 Pro represents the latest evolution of the brand’s manual espresso line, featuring an all‑stainless‑steel brew path and a larger 49‑mm portafilter that unlocks compatibility with a wider range of third‑party accessories. This change not only simplifies dialing in extraction but also invites users to experiment with aftermarket baskets, tampers, and pressure gauges, fostering a more modular ecosystem. As manual brewing retains a loyal following, Flair’s enhancements signal confidence that high‑performance, electronics‑free machines can coexist with automated solutions in a diversified home‑coffee market.