De Smaakspecialist (Better Pete & BioToday) Acquires Joannusmolen Brand

Deal Summary

De Smaakspecialist, the owner of Better Pete and BioToday, announced the acquisition of the Joannusmolen brand from Merenda Foods. The deal expands its natural foods portfolio to include organic and gluten‑free flours, porridges, and baking products, integrating production at IDorganics. The acquisition was formally announced on May 13, 2026.