Elmhurst 1925 Moves Into RTD Protein With Clean-Label Shakes Launching at Sprouts

Why It Matters

The launch adds a clean‑label, high‑protein option to a crowded RTD segment, meeting growing consumer demand for transparent, plant‑based nutrition and pressuring rivals to elevate ingredient standards.

Key Takeaways

• Elmhurst launches four‑flavor Clean Protein RTD line at Sprouts
• 27 g plant protein, 190 calories, ≤3 g sugar per bottle
• Pistachio Crème flavor won 2026 NEXTY Award for natural products
• HydroRelease method eliminates gums, seed oils, artificial additives
• Sprouts chosen for its health‑focused shopper base

Pulse Analysis

The ready‑to‑drink (RTD) protein segment has accelerated beyond the pandemic, with Nielsen data showing double‑digit annual growth as consumers seek convenient, high‑protein options. While brands such as Orgain, Ripple and Evolve dominate shelf space, a new wave of clean‑label entrants is reshaping buyer expectations. Shoppers increasingly scrutinize ingredient lists, favoring products free from gums, seed oils and artificial sweeteners. Elmhurst 1925’s Clean Protein line taps this momentum, positioning itself at the intersection of performance nutrition and transparent formulation.

Elmhurst differentiates its shakes through the patented HydroRelease technology, a water‑based extraction that separates and recombines nutrients from nuts and seeds without adding emulsifiers or stabilizers. The process not only delivers a smooth mouthfeel but also allows the company to up‑cycle production waste into energy using 100 % renewable hydropower. Certified vegan, gluten‑free, kosher and non‑GMO, the four‑flavor portfolio—Pistachio Crème, Sea Salt Chocolate, Vanilla and Strawberries & Cream—offers 27 g of plant protein per 190‑calorie bottle with no more than three grams of sugar.

Launching exclusively at Sprouts Farmers Market gives Elmhurst immediate access to a consumer base that prioritizes ingredient transparency and health discovery. Sprouts’ national footprint and reputation for natural products amplify the brand’s clean‑label narrative, while the $4.99 suggested retail price positions the shakes competitively against premium RTD offerings. If the line gains traction, it could pressure incumbent brands to accelerate their own clean‑label reforms and expand flavor innovation. The partnership also signals that specialty grocers remain pivotal launchpads for emerging functional beverages.