Hunter & Gather Launches Chicken Bone Broth – Packed with 11g of Protein and 5.5g of Collagen

Why It Matters

The broth offers a high‑protein, collagen‑rich, ready‑to‑use option that meets rising demand for functional, on‑the‑go nutrition, potentially shifting consumer habits toward savory protein beverages. Its convenience and clean label could pressure conventional stock‑cube makers to upgrade their formulations.

Key Takeaways

• 11 g protein, 5.5 g collagen per serving
• Powdered format prepares in seconds, no cooking
• Free‑range chicken, gluten‑free, dairy‑free ingredients
• $38 price for 20 servings, positioned as premium
• Targets women and active adults seeking savory protein

Pulse Analysis

The bone‑broth category, once a niche winter comfort, is undergoing a rapid mainstreaming as consumers prioritize functional ingredients that support muscle health and skin elasticity. Powdered broths have emerged as a convenient bridge between traditional simmered stock and modern on‑the‑go nutrition, delivering the same amino‑acid profile without the hours of preparation. This shift aligns with the broader “food as medicine” movement, where protein‑rich, collagen‑laden beverages are positioned alongside whey shakes and plant‑based milks to meet daily macro goals.

Hunter & Gather’s chicken bone broth packs 11 g of protein and 5.5 g of naturally occurring collagen into a single 20‑gram scoop, delivering a balanced amino‑acid mix that can aid muscle maintenance and joint health. The powder is sourced from free‑range chickens raised under high‑welfare standards and is free of gluten, dairy and artificial flavors, appealing to clean‑label shoppers. Priced at roughly $38 for a 20‑serving pouch, the product sits in the premium segment, targeting busy professionals and health‑focused women who prefer savory, protein‑rich alternatives to sweet shakes.

The launch could pressure traditional stock‑cube manufacturers to reformulate with higher protein and cleaner ingredient lists, accelerating a trend toward nutritionally dense pantry staples. By positioning the broth as both a sip‑able drink and a cooking base, Hunter & Gather blurs the line between beverage and ingredient, encouraging consumers to integrate functional nutrition throughout the day. If adoption mirrors the growth of ready‑to‑drink protein beverages, the powdered broth market may see double‑digit CAGR through 2028, reinforcing the strategic value of convenience‑driven, animal‑protein alternatives in the broader health‑food landscape.