Lactalis USA Adds Lactose-Free Cheese

Why It Matters

The launch taps into the growing demand for lactose‑free dairy, expanding Kraft's reach into a health‑focused segment and strengthening Lactalis USA's competitive position in the U.S. cheese market.

Key Takeaways

• Lactalis USA introduces lactose‑free cheddar, mozzarella shreds, and string cheese.
• Products use lactase enzyme to break down lactose while retaining dairy taste.
• Launch expands Kraft Natural Cheese portfolio into the lactose‑free market segment.
• Available at select U.S. retailers; string cheese sold in 12‑stick packs.

Pulse Analysis

Lactose intolerance affects roughly 30 million American adults, driving a steady rise in demand for dairy products that can be enjoyed without discomfort. The U.S. lactose‑free dairy market, valued at about $5 billion, has grown at double‑digit rates as consumers seek familiar flavors without the associated digestive issues. This trend has prompted major food companies to innovate, positioning lactose‑free offerings as mainstream rather than niche.

Lactalis USA’s new line leverages the trusted Kraft Natural Cheese brand, applying lactase enzyme directly to the cheese matrix. By doing so, the company maintains the creamy texture and flavor profile consumers expect while effectively neutralizing lactose. The portfolio includes mild cheddar and mozzarella shreds for cooking and a convenient string cheese, each packaged for easy integration into everyday meals. The 12‑stick string cheese format underscores a focus on snack‑time convenience, a segment that has seen robust growth among health‑conscious shoppers.

For retailers, the addition of a reputable, nationwide brand expands shelf‑space options for lactose‑free dairy, allowing them to meet consumer expectations without sacrificing brand loyalty. Competitors such as Green Valley Creamery and Daiya have already captured market share, but Lactalis’s scale and distribution network could accelerate adoption. As more families prioritize dietary inclusivity, the success of this launch may signal broader expansion of lactose‑free variants across other Kraft product lines, reinforcing the shift toward functional, accessible dairy solutions.